A Pieology

A Pieology


Pieology Pizzeria is a fast-casual, build-your-own-pizza concept serving California-style artisan pizzas in a traditional, high-volume, pizza oven. The self-serve, build-your-own-pizza concept allows customers to, in just a few minutes, create their own artisan gourmet pizza from a wide selection of fresh, artisan doughs and organic, fresh ingredients.



Rancho Santa Margarita, CA (RestaurantNews.com) Pieology Pizzeria, where pizza lovers go to create artisan-style custom pizzas in endless flavor combinations for one affordable price, is excited to announce the opening of its first Goleta location. Pieology Goleta is the fifth location owned and operated by California-based Cotti Foods, which owns the exclusive franchise rights to open Pieology restaurants throughout Hawaii and Bakersfield.

Pieology marked the Grand Opening of its first pizzeria at a non-traditional location on Feb. 20 with a special ribbon-cutting ceremony at California State University, Fullerton. (Source: www.franchising.com)


Magnetic redesigned pieology.com from the ground up to reflect our new lifestyle brand. With an all new communication style and a library of new lifestyle and product photography and videos, we went to town topping the site with fresh, hot new content. The idea was to marry Pieology’s freedom of choice with our guests’ freedom to create. So we paralleled the make-your-own experience by including a community wall featuring fresh guest content like pizza ideas, tweets, commentary, photography and videos.

“ The concept behind the Do-No-Wrong Dad is, that he never takes himself too seriously. He’s calm, funny, sometimes eccentric, and always coming from a place of love. He loves chatting with his growing children, and getting to know their friends. And they love him because, well, he’s kind of a goof. He’s eager to show you something new and fun, but would never interrupt the process of self-discovery. It gives us a lens to communicate that approachable aspect of the brand tone of voice. ” (Source: www.magneticcreative.com)


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