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A Fatburger Los Angeles

A Fatburger Los Angeles

Fatburger Los Angeles:

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A fatburger chain that has been going strong since 1948. The chain's success years after years is proof that you don’t need to be the go-to or trendsetter to make it. Some of the chain's most recent milestones include topping the fast-food rankings and selling their millionth burger. The secret to their success is their famous ice cream sandwiches that go well with any meal, regardless of your size.Why does a 256-pound employee of Fatburger Flapdoodle and Ginsizzle?

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Over 65 years later, while other places are just discovering taste, we’re still making hamburgers the way she did. Cooked-to-order, just the way you want it, every time. The only thing Lovie loved as much as hamburgers was music. So you’ll hear some of the best music ever blasting: Current Hits, Rock’n’Roll, R&B, Hip-Hop, and Classic Soul that’ll keep you groovin’ in your chair long enough to finish that big juicy burger. We’d love to tell you about the late night talk show hosts and rap stars who’ve made us the happenin’ place—but our attorneys won’t let us. (And, of course, restaurant critics keep naming us the best burger in town, but you don’t care about those guys.

In 1990, Yancey sold out to a group of investors led by Island Trading Co., a New York investment firm connected to Island Records founder Chris Blackwell. Fatburger Corporation was formed to effect the purchase. Yancey continued to operate two of the restaurants, while Warlick joined the new owners as they began to restructure the business and establish new procedures for franchising, which resumed two years later. Before then, however, Fatburger opened a company-owned store in Las Vegas in 1990 on the strip. A second unit opened in Las Vegas in 1992, a move that caused some disagreement within management. Warlick, a supporter of Las Vegas expansion, chose to leave the company at this point. His belief in the Las Vegas market would be justified, however, when these stores became the top grossing units in the chain. He would return to Fatburger in 1995 and a year later emerged as the president, serving under chief executive officer Glen Hutloff. Also during the first half of the 1990s, Fatburger took steps to distinguish itself from fast food competitors like McDonald's and Burger King. Big board menus with pictures were removed, and while orders were made at the counter, the food was brought to customers' tables. In addition, chairs and tables designed to promote turnover were replaced by comfortable booths. Hutloff told Food & Beverage Marketing in 1997, "We want to be a chain that doesn't feel like a chain.… We want to feel like a neighborhood place." As a result, Fatburger was positioning itself into a challenging niche, neither a fast-food operation nor full-service diner. (Source: www.encyclopedia.com)

 

 

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