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B.A. Political Science with a focus on economics (with honors) - State University of New York at Fredonia
Fast fashion has democratized luxury trends for everyday shoppers (who now have the option to dress like their favorite influencers), but it comes at a cost not reflected in its price tag. In December, the New York Times published a report on Fashion Nova, the flashy online retailer of the Instagram age, revealing that factories that were making Fashion Nova garments were under investigation by the US Labor Department for underpaying workers and owing them millions in back wages.
Zara is a direct to consumer fashion brand, providing premium, value-priced clothing for men, women, and youth. This popular brand has one of the largest Facebook followings we’ve seen to date, approaching 30 million likes!
Zara is one of the world’s most successful fashion retail brands – if not the most successful one. With its dramatic introduction of the concept of “fast fashion” retail since it was founded in 1975 in Spain, Zara aspires to create responsible passion for fashion amongst a broad spectrum of consumers, spread across different cultures and age groups. There are many factors that have contributed to the success of Zara but one of its key strengths, which has played a strong role in it becoming a global fashion powerhouse as it is today, is its ability to put customers first. Zara is obsessed with its customers, and they have defined the company and the brand’s culture right from the very beginning.
Zara’s unrelenting focus on the customer is at the core of the brand’s success and the heights it has achieved today. There was a fascinating story around how Zara co-creates its products leveraging its customers’ input. In 2015, a lady named Miko walked into a Zara store in Tokyo and asked the store assistant for a pink scarf, but the store did not have any pink scarves. The same happened almost simultaneously for Michelle in Toronto, Elaine in San Francisco, and Giselle in Frankfurt, who all walked into Zara stores and asked for pink scarves. They all left the stores without any scarves – an experience many other Zara fans encountered globally in different Zara stores over the next few days.
Amid the pandemic-induced surge in e-commerce spending, Shein has become the largest fast-fashion retailer in the U.S., according to a June report from Earnest Research. The company now has more app downloads in the U.S. than Amazon.
Combine purchase price and domestic shipping (which is often free, especially above a certain value) and add 15% for Package Only members, 10% for package & Mail members. Then add international shipping costs. Use our shipping calculator to estimate that cost: http://www.my.opas.com/shipping_calculator.php. To be even more complete, if you are worried about added customs duties in your country you can use this tool: www.dutycalculator.com. Now you have a full picture of the costs involved!