9 steps to sell courses online

9 steps to sell courses online

Ready to sell your courses online? This guide will walk you thru the way to form money by selling your digital products. If you haven’t yet made your course, head over to our complete guide creating online courses.

sell courses online

Why should you create and sell courses online?

Because there are those that want your expertise … and there’s money to be made! Online courses and e-learning are an infinite opportunity:

  • The e-learning market is anticipated to be worth $325 billion by 2025.
  • Digital education and e-learning had over $46 billion in sales in 2018 (the most recent year we have data for).
  • Global e-learning and course consumption has increased dramatically during the pandemic and plenty of experts expect that to continue.

Is selling online courses profitable? With those numbers and so the proper know-how, it definitely is. Selling online courses is also a source of passive income once you've a longtime customer base.

Your online course can also function a marketing tool and strengthen connections together with your clients. Use your online course to point people what your brand is about. Show them what causes you to raised than the competition. Build strong relationships and watch how loyalty and advocacy for your course grows.

sell courses online

The best news is that anybody can create and sell online courses. All you would like could be a few knowledge and also the power to speak on a problem with passion.

1. Choose a subject that sells

According to a recent study, 42% of entrepreneurs fail because there isn't any marketplace for his or her product. to urge the next idea of what styles of online courses sell, take a look at variety of the best reasons why people buy them:

  • Wanting to gain knowledge for a career change or when first starting a career
  • Getting certified in an exceedingly subject to spice up their career opportunities
  • Continuing education
  • Academic prep

Simply desirous to learn a brand new skill or subject.

It should come as no surprise that the highest-selling courses are often career-related. Here may be a shortlist of a number of the foremost profitable online course subjects:

  • Computers and technology
  • Business and entrepreneurship
  • Arts and crafts
  • Health and fitness
  • Education
  • Writing
  • Lifestyle/personal development
  • Coming old
  • Entertainment
  • Social science
  • Science and math.

These are broad subjects. you must attempt to find a more niche topic within these topics.

For example, in arts and crafts, you'll create an internet course on using social media to push an Etsy store. Or in computers and technology, you will teach a beginner’s course on coding. More on choosing your niche within the following section.

2. Create your online course

Hone in on a specific subject

The first step you need to take when creating your online course involves deciding what specific subject you will teach.

  • Some tips for choosing the correct subject include:
  • Choosing a focused and niche topic rather than a broad one. Having a broad topic usually means more competition. The more focused your niche, the simpler it's to convey expertise.
  • Having expert-level knowledge. detain mind, being an expert on an issue might mean you have got got better-than-average knowledge. You don’t must be a genius or have traditional credentials.
  • Knowing who your audience is, what their problems are, and therefore the way you will be ready to teach them to unravel those problems.
  • A Red Sale Tag on a Miniature Shopping Cart Placed on a Macbook Laptop

Get the right gear

After choosing a selected subject for your online course, it’s time to start making it. You’ll want to remain production levels pretty high. Remember, people are visiting pay good money for your class. Your courses should be better quality than what you’d get with a median YouTube vlog.

Black woman working online with pupils on laptop

  • A good HD camera. The Canon VIXIA or Sony CX405 are both great options.‍
  • Lighting. You don’t want it to appear like you're recording during a very bunker. go searching for professional lighting. Lighting rings are an affordable and effective due to light yourself for online course videos. you'll also consider a studio lighting kit on Amazon, which might have everything you'd like and costs around $100.
  • ‍Editing software like Wevideo. If you have got already got knowledgeable level of editing experience you'd possibly choose software like movie Pro. However, if you've got got minimal editing experience or none within the least, Wevideo will allow you to make professional-looking videos with graphics, royalty-free music, background images, and more. it's one in all the foremost effective video editing software on the marketplace for non-professional editors and is relatively inexpensive at only $15.99 a month.
  • ‍A green screen. The green screen allows you to swap out the background for any image you'd like. It makes it easier to feature images, graphics, and b-roll footage.
  • ‍A script. If you'd prefer to use a full script there are apps like Teleprompter lite that you simply just can use to indicate a laptop or tablet into a teleprompter so you will be ready to read the script while looking into the camera.

It’s fine if you can’t afford knowledgeable setup. Try with whatever equipment you will get your hands on. Just remember that a more professional-looking product is typically perceived as more valuable by your audience. If you can, invest in yourself.

Lights, camera, action!

Now that you just picked an issue and have all the proper gear, it’s time to shoot some video!

Place the green screen on the wall behind you. ensure you pull the green screen taut in order that there are not any wrinkles or sagging as which will show up within the videos once you edit the background.

Then founded the camera on a tripod before of you and place the lights behind the camera. Once you have got your little mini-studio set-up it’s time to record.

Do a test recording first to form sure that you simply look and sound good. If you see any form of shadow on your face or body, adjust the lights accordingly to eliminate it.

One thing that has helped people like Ryan Deiss and Ryan Levesque create great video content is recording each video a minimum of thrice. For whatever reason it takes about thrice to actually nail the delivery.

3. Choose where you want to host and sell courses online

Your online course must live somewhere online. You’ll desire a hosting system that produces the course easy to access, let’s you customize it along with your branding, and appears professional.‍

There are three options when it involves hosting and selling your online course:

  1. An online course platform designed to satisfy all the requirements of a course creator, from video hosting to marketing (more on this below).
  2. Self-hosting. founded your own server with a hosting company to host and sell online courses from your own website. While it may be expensive and a small amount technical, self-hosting gives you complete freedom and power over your material.
  3. An online course marketplace. the ultimate option for hosting is to use a learning marketplace like Udemy or Masterclass. Marketplace platforms host your course and allow you to customize your branding. Note that these platforms tend to possess restrictive rules and will charge for up to 50% of your revenue.

3 types of online course platforms

An online course platform is a hosting solution specifically designed to help course creators grow their business. There are four types of online course platforms.

Overjoyed couple in 2021 glasses on street

  1. Standalone platforms
  • Provide everything you need to host your course along with support and educational resources. 
  • Some stand-alone platforms have marketing functionality, but it is usually very limited.
  • Best for solo entrepreneurs or small business owners who:
  • Want a turnkey way to create online courses.
  • Don’t need a platform to create marketing/sales funnels and automations.
  1. WordPress plug-ins/themes
  • WordPress plugin platforms are inexpensive tools that allow you to create and sell an online course with an existing WordPress site. 
  • May require better-than-average technical skills.
  • Only buy plugins from reputable companies that have been around for a while and have successful students. Your whole business can be shut down for days or longer if you buy an off-brand plugin from a fly-by-night developer.
  • Best for course creators who already have a WordPress site that gets a lot of traffic.
  1. All-In-One platforms
  • Provide everything you need to create and sell courses from your own website.
  • Features may include website builders, marketing automations, course hosting, and community management tools. 
  • Some all-in-one platforms (like Kajabi) won’t take a single cent of your revenue, but others will. Do your research!
  • Best for anyone who is looking to create and sell courses online, regardless of experience level.

4. Decide how much to charge for your online course

Someone employing a calculator to see what quantity to charge for his or her online course

How much should I charge for my course?

  • This is one in every of the foremost common questions when trying to work out a way to sell courses online. Pricing will be a touch of a game. it'll take some trial and error to work out the right price.
  • It’s not until you create and sell online courses regularly that you’ll know what your lifetime customer value is. For now, you’re visiting need to do some calculating and testing.
  • Online courses can cost anywhere from $5 to $2,000. Your first online course is perhaps visiting fall somewhere within the $50-$200 range. this may vary supported your topic, audience, and expertise.
  • When determining the value of your online course, consider the following:

How much you spend to form, host, and market the course

Competitor pricing

Your target audience’s income level. what quantity does one predict they're willing to spend?

There are 3 basic ways you'll structure payments once you sell online courses. These include:


  • One payment payment for lifetime access to the course
  • Lower, recurring membership fees (e.g. monthly payments)
  • Multiple payments, or a payment plan, where the audience can spread a one-time cost over multiple payments.

Evaluate your target market to work out how you would like to structure payment. Are they able to afford a high cost? Or is it a gaggle who can be more willing to shop for if they don’t should spend an excessive amount of up front?

5. Increase the value (and price) of your online course

One way to increase the price of your online course it to add value to it. You can do this by:

  • Offering bonus materials
  • Using upsells

Include bonuses in your digital course

Man doing research at a coffee shop

Man doing research at a coffee bar

  • Every good online course offer has bonuses. you'll build a solid offering of bonus material by:
  • Building relationships with other experts and including their content as a bonus.
  • Creating your own supplements like reports, case studies, templates, and additional lessons.
  • Offering referral bonuses to students who invite an exponent to require your classes.
  • Make sure that you simply place a high cash value on these bonuses. this can allow you to market a high added value to your course.

Include upsells in your digital course

One of the simplest ways to create extra money on your course is to supply additional products during purchase. These are called upsells.

  • Upsells create another purchase opportunity before the initial transaction is over. Here are two easy upsells basically everyone can give with their first course:
  • Coaching. you'll be able to offer one-on-one phone coaching, a monthly webinar, email coaching, or maybe join up nose to nose. Coaching is usually a high-priced item.

Live group training. Offer a bunch training with more in-depth teaching and discussion topics.

online course

Both of those products are relevant to your online course and will be appealing to your market.

Kajabi offers what’s called a “one-click upsell” where a second product or service will be added to an order at the clicking of a button. better of all, users don’t must enter in their Mastercard details again

7. Market and sell online courses

Just because you build it doesn’t mean they’ll come. You’re visiting should market your online course for it to achieve success. Marketing is building a relationship along with your customers, with the last word goal of getting them to get or engage along with your business.

Here are just some ways to promote and sell courses online:

  • Create and optimize your website. Your online course should have its own sales page to tell customers about the course and persuade them to affix.
  • ‍Create useful marketing content. Start your own blog, create marketing videos, or participate in Facebook Groups.
  • ‍Boost your social media presence. There are billions of individuals on social media on a daily basis. ensure you’re engaging wherever your audience is on social media.
  • ‍Build an email list. Email continues to be a robust marketing tool. you'll be able to build an email list by using social media and creating forms on your website.
  • ‍Partner with other entrepreneurs. You’re not during this alone. Sometimes, you'll partner with an existing online entrepreneur to sell your course. Reach bent those you admire and see how you'll be able to partner during a dependent way.

You can automate your online course marketing with tools like Kajabi. We’ve created marketing pipelines that may facilitate your move potential customers through your sales funnel.

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