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Jesse Jackson, the civil rights activist and politician. He was best known for his activism within the African-American community. But to biographers and historians, there is little delineation between Jackson's activism on a civil rights focus, and on an anti-racism focus. He was a prolific writer and speaker, a founder of the Rainbow Coalition and Operation Breadbasket.
After his second semester at that predominantly white school, Jackson transferred to North Carolina A&T, a historically black university in Greensboro, North Carolina. Accounts of the reasons for this transfer differ. Jackson has said that he changed schools because racial prejudice prevented him from playing quarterback and limited his participation on a competitive public-speaking team.
In 1983 Jackson and Operation PUSH led a boycott against beer giant Anheuser-Busch, criticizing the company's level of minority employment in their distribution network. August Busch IV, Anheuser-Busch's CEO was introduced in 1996 to Yusef Jackson, Jesse's son, by Jackson family friend Ron Burkle. In 1998 Yusef and his brother Jonathan were chosen by Anheuser-Busch to head River North Sales, a Chicago beer distribution company, leading to controversy. "There is no causal connection between the boycott in 1983 and me meeting in the middle '90s and me buying this company in 1998," said Yusef. (Source: en.wikipedia.org)
Jesse Jackson, original name Jesse Louis Burns, (born October 8, 1941, Greenville, South Carolina, U.S.), American civil rights leader, Baptist minister, and politician whose bids for the U.S. presidency (in the Democratic Party’s nomination races in 1983–84 and 1987–88) were the most successful by an African American until 2008, when Barack Obama captured the Democratic presidential nomination. Jackson’s life and career have been marked by both accomplishment and controversy.
Jesse adopted the name of his stepfather, Charles Jackson, at about age 15. A good student in high school, Jesse was elected class president and later attended the University of Illinois (1959–60) on a football scholarship. He then transferred to the predominantly Black Agricultural and Technical College of North Carolina in Greensboro and received a B.A. in sociology (1964). He moved to Chicago in 1966, did graduate work at the Chicago Theological Seminary, and was ordained a Baptist minister in 1968. (Source: www.britannica.com)