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AGarden Center Signs

AGarden Center Signs

Garden Center Signs

The signs in our garden center haven’t been changed in 20 years. So, when our sign fell off the wall, I didn’t bother putting it back up. I decided it was time for a change. After a few weeks, our plants were still growing and were looking healthy. I know that as long as they’re succeeding, we’ve got a functional sign. But how did our garden center do without the sign?Signs and tags are essential for customers to better navigate your garden center and to learn more about products when staff members are busy. In our travels, we’ve spotted some great examples of signage that guided us through stores, provided helpful information and even made us laugh.

Garden

Attendees of Cultivate, AmericanHort’s annual horticulture industry trade show, go on tours each year to greenhouse, retail, landscaping and nursery operations near and far. This year, the Cultivate garden retail tour took attendees to the three locations of Bremec Garden Centers, based in Cleveland, Ohio. The tour offered an opportunity to see how one company approaches three different regions and customer bases. The oldest and largest Bremec location in Chesterland, Ohio, specializes heavily in pottery, containers, fountains and statuary. Here are a few of the sights this and other stops on the Cultivate’18 garden retail tour had to offer.Don’t assume your customers know more than they do. In one garden center, I saw a sign with “All 1 Gallon Perennials = $9.99.”

This assumes that shoppers know what both a 1-gallon container and a perennial are. For people who don’t know plants, that would be like an electronics store with this sign, “All 15” laptops with 1.2GHz processors $799.” The “tech nerds” assumed everyone knows what products that refers to. Wouldn’t it be easier for the shopper if all the laptops had an easy to read price sign?At the Virginia Beach location of McDonald Garden Center, one of the 10 garden retail stops on the 2017 GCA Summer Tour, the sprawling outdoor sales area can almost seem overwhelming with its multitude of display benches and landscapes. McDonald prevents “green overload” by establishing several landmarks throughout the store, each marked by noticeable and consistently-designed signage. These specially-designated parts of the store give customers destinations to explore and discover new products and ideas, while also guiding them around the garden center in an engaging way. (Source: www.gardencentermag.com)

 

 

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