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There are many sources for inspiration for your content marketing strategy. You may have heard it said that good marketing content finds its audience where they are already looking. And as a content marketer, it can be a challenge to find the audience you want to target. In this case study, I’ll take you through my process to find an audience for a Georgia flower.
During the classical era, several independent kingdoms became established in what is now Georgia, such as Colchis and Iberia. Georgians officially adopted Christianity in the early fourth century, which contributed to the spiritual and political unification of early Georgian states. In the Middle Ages, the unified Kingdom of Georgia emerged and reached its Golden Age during the reign of King David the Builder and Queen Tamar the Great in the 12th and early 13th centuries. Thereafter, the kingdom declined and eventually disintegrated under the hegemony of various regional powers, including the Mongols, the Ottoman Empire and successive dynasties of Persia. In 1783, one of the Georgian kingdoms entered an alliance with the Russian Empire, which proceeded to annex the territory of modern Georgia in a piecemeal fashion throughout the 19th century.
Following World War I, Georgia was forcibly annexed by the Soviet Union in 1922, becoming one of its fifteen constituent republics. By the 1980s, an independence movement emerged and grew quickly, leading to Georgia's secession from the Soviet Union in April 1991. For most of the subsequent decade, post-Soviet Georgia suffered from economic crisis, political instability, ethnic conflict, and secessionist wars in Abkhazia and South Ossetia. Following the bloodless Rose Revolution in 2003, Georgia strongly pursued a pro-Western foreign policy; it introduced a series of democratic and economic reforms aimed at integration into the European Union and NATO. The country's Western orientation soon led to worsening relations with Russia, at one point even resulting in a brief war in 2008. (Source:en.wikipedia.org)