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Designing a logo

Designing a logo

Designing a logo

Designing a logo is easy with the help of these free logo-making tools.

Logo design requires a lot of knowledge, skill and experience. There are many elements to consider, and the questions you need to ask yourself can become overwhelming when you're new to the trade. If you're creating a new logo design from scratch, you need to think about how you'll represent the brand, product or individual's character. And if you're updating an existing logo, do you need to change the direction to make a big statement? Or should you make minor tweaks to the existing logo design to avoid alienating longstanding customers? The right logo is aligned with the right product can eventually become a priceless asset. Just think of the Nike swoosh, McDonald’s golden arches, the Michelin man, the Mercedes’ three-pointed star or the Woolmark symbol. These are just a handful of the most high-profile examples. To give your own logo design the best possible chance of achieving similar longevity and recognisability, even it's in a smaller niche area, it can pay to bear in mind the universal traits shared by every successful logo design.

DESIGN

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Logo design requires a lot of knowledge, skill and experience. There are many elements to consider, and the questions you need to ask yourself can become overwhelming when you're new to the trade. If you're creating a new logo design from scratch, you need to think about how you'll represent the brand, product or individual's character. And if you're updating an existing logo, do you need to change the direction to make a big statement? Or should you make minor tweaks to the existing logo design to avoid alienating longstanding customers? The right logo is aligned with the right product can eventually become a priceless asset. Just think of the Nike swoosh, McDonald’s golden arches, the Michelin man, the Mercedes’ three-pointed star or the Woolmark symbol. These are just a handful of the most high-profile examples. To give your own logo design the best possible chance of achieving similar longevity and recognisability, even it's in a smaller niche area, it can pay to bear in mind the universal traits shared by every successful logo design.

There are hundreds, sometimes even thousands of brands competing for our attention. This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design – a range of elements that work together to create a distinctive picture of the brand in our minds. Brand identity design can include everything from uniforms, vehicle graphics, business cards, product packaging, billboard advertising and coffee mugs and other collaterals, all the way through to photographic style and the choice of fonts. Once you have your logo, it’s time to spread the word with the help of custom business cards. Our free business card creator is quick and easy to use. Simply select a business card template and personalize it with your logo and contact information. You can also upload an image from your computer. Next, use our business card editor to customize the front and back of your cards until you’re satisfied with the design. Choose a matte or glossy finish, paper stock, then place your order. (Source: www.freelogoservices.com)

 

 

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