Victor Cruz OR

Victor Cruz OR

Victor Cruz


In one of the most incredible stories of the year, New York Giants wide receiver Victor Cruz fights back from a serious injury to provide a dramatic late-season playoff push. But if you’ve been invested in NFL football for some time, you’ve definitely heard of this already. The real story is that as Cruz prepares for a new season, the Giants prepare for a new world with him as their signal-caller.


After the Giants lost Steve Smith to free agency, Cruz began the season as the team's fourth wide receiver, before injury to Domenik Hixon led to him receiving a larger role in the Giants win over the Philadelphia Eagles. Against a heavily favored Eagles team Cruz made a huge impact. Most highlighted was a Cruz reception made between two defenders in which he took to the end zone for a touchdown. Cruz finished that game with 3 catches for 110 yards and two touchdowns, the first and second of his career. “Victor has won at the highest levels on the field and is continuing to win off the field in his business career. He is a high character professional and human being. Partnering with him is an easy decision for Krystal as the brand expands into new markets,” said Jonathan Childs, founder and operating partner of Golden Child Holdings, one of the primary investors in the brand. “We’re proud to be working with Victor and look forward to growing our brand together.”

Cruz is the NFL wide receiver best known for his years with the New York Giants, including a victory in Super Bowl XLVI and a Pro-Bowl appearance in 2012. Since his seven-year career in the NFL, Cruz has remained active in sports and entertainment. Previously serving as a football analyst for ESPN, he now reports for E! Entertainment Television and Good Morning Football, has hosted MTV’s popular “The Challenge” series and appears regularly at other media events and sports specials. His decision to partner with Krystal Restaurants comes from a love of the brand’s offering and his desire to see it serve Northern audiences with the same comfort food flavor that has made it such a long-time quick service leader in the South. (Source: www.qsrmagazine.com)


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