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Streamelements is an app that publishes podcasts and radio when you’re offline. It makes podcasts and radio available for you to listen to when you have less than an hour or two to spare in the lead-up to an interview or when you’re on a long drive — anywhere you go, you’ll find a new podcast to enjoy.
In keeping with that, to sharpen up their business focus, alongside the funding news, the Tel-Aviv/Los Angeles-based company is also announcing some significant executive changes. Co-founder Gil Hirsch is taking on the role of CEO, with co-founder Doron Nir (who had been the CEO up to now) moving over to president. Yuval Tal as COO, Jason Krebs as CBO and Udi Hoffmann as CFO are rounding out the executive bench. (The other two co-founders are Or Perry and Reem Sherman.) (Source:
StreamElements is not disclosing its valuation, but this round is coming in the wake of very strong growth for the company, after a prolonged period where user-generated video consumption went through the roof. That was not just because of the popularity of apps like TikTok, Instagram, YouTube (now with 40 million gaming channels, among other content) and Twitch (which passed 2 billion hours of watched video in January 2021), but also because video became a pastime and lifeline for many people after other activities and sometimes even movement outside of the house became restricted after the rise of COVID-19. (Source: techcrunch.com)
While StreamElements has made its name up to now mostly with livestreaming and working with, say, gamers on platforms like Twitch to help them produce content, manage conversations and build in ways of making money, it’s now looking to focus more attention on video-on-demand, the company said — an area where it had already provided some services but will be doubling down to address what it sees as an untapped opportunity, especially in contrast to livestreaming. (Source: techcrunch.com Notably, currently,
StreamElements’ creator tools are 100% free to use, so as Hirsch described it to me, “The primary way we generate revenue is through brand partnerships. We offer influencer-driven sponsorship activations that rely on our proprietary technology which already powers the majority of the top creators’ channels and enables unparalleled depth in terms of the measurement brands are looking for.” This is one reason why the company is going to focus on bringing more of these high-volume creators to its platform. Currently, he said the majority of its creators are based in the U.S., Europe and Brazil, although the aim will be to continue to tap more people in more markets internationally, a mass market play that is exactly the kind of business SoftBank likes to back. (Source:techcrunch.com))