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After he ended his sitcom, Seinfeld returned to New York City to make a comeback with his stand-up comedy rather than stay in Los Angeles and continue his acting career. In 1998, he went on tour and recorded a comedy special, titled I'm Telling You for the Last Time. The process of developing and performing new material at clubs around the world was chronicled in a 2002 documentary, Comedian, which also featured fellow comic Orny Adams and was directed by Christian Charles. Seinfeld has written several books, mostly archives of past routines. In the late 1990s, Apple Computer came up with the advertising slogan "Think different" and produced a 60-second commercial to promote the slogan. This commercial showed people who were able to "think differently," such as Albert Einstein, Mahatma Gandhi, Martin Luther King Jr., and many others. It was later cut short to 30 seconds and altered such that Seinfeld was included at the end, although he had not been in the original cut. This shorter version of the commercial aired only once, during the series finale of Seinfeld.
In these, Seinfeld appeared with a cartoon rendering of Superman, to whom reference was made in numerous episodes of Seinfeld as Seinfeld's hero, voiced by Patrick Warburton (character David Puddy on Seinfeld). The webisodes were directed by Barry Levinson and aired briefly on television. Seinfeld and "Superman" were also interviewed by Matt Lauer in a specially recorded interview for the Today show. On November 18, 2004, Seinfeld appeared at the National Museum of American History to donate the "puffy shirt" he wore in the Seinfeld episode of the same name. He also gave a speech when presenting the "puffy shirt," saying humorously that "This is the most embarrassing moment of my life." (Source: en.wikipedia.org)
Seinfeld also wrote the scripts for the 15 advertisements that were filmed. The ads largely aired in the Northern New South Wales television market, where the society has most of its branches. Seinfeld was the first guest on Jay Leno's talk show The Jay Leno Show, which premiered on September 14, 2009. Seinfeld was featured on Saturday Night Live's Weekend Update sketch to do the "Really!?!" segment with Seth Meyers. He executive produced and occasionally starred as a panelist in The Marriage Ref. On August 30, 2010, Seinfeld made a surprise guest appearance on The Howard Stern Show, mending the feud the two had in the early '90s.
Seinfeld created The Seinfeld Chronicles with Larry David in 1988 for NBC. The show was later renamed Seinfeld to avoid confusion with the short-lived teen sitcom The Marshall Chronicles. By its third season, it had become the most watched sitcom on American television. The final episode aired in 1998, and the show has been a popular syndicated re-run. Along with Seinfeld, the show starred Saturday Night Live veteran Julia Louis-Dreyfus and experienced actors Michael Richards and Jason Alexander. Alexander played George, a caricature of Larry David. Seinfeld is the only actor to appear in every episode of the show. (Source: en.wikipedia.org)