Pop Tarts OOR

Pop Tarts OOR

Pop Tarts

Popsicles, Snowballs, Slurpees, and other frozen treats are among the most popular treats for kids and recent college grads alike.


There was a time when breakfast was boring. Why? Because it didn't include Pop-Tarts® toaster pastries. So we reimagined toast and jam as a rectangular, toaster-ready treat. Then we thought, “You know what this really needs? FROSTING.” But we didn’t stop there – we did the same thing with dozens of other flavors. You’re welcome world. And you’re welcome to help yourself to delicious Pop-Tart-y goodness morning, noon and night. Out of the toaster. Out of the foil. Out of the freezer even (if you’re one of those people). Because we don’t make the rules. Just Pop-Tarts®.

Pop-Tarts is a brand of toaster pastries produced and distributed by Kellogg's since 1964. Pop-Tarts have a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration. (Source: en.wikipedia.org)


Limited flavors are produced for a short time, a few months or less, and usually have a "Limited Editiion" banner on the box. They are sometimes made in cooperation with another food brand. Dunkin Donuts, Jolly Rancher, and A&W Root Beer have all collaborated with Kellogg's to make limited edition branded Pop Tart flavors. They have also worked with other brands inside Kellogg's, to make Froot Loops and Eggo flavored Pop Tarts. (Source:

Efforts to capitalize on consumer demand for healthier foods has led to the on and off label promotion of products that contain relatively small amounts of fruits and vegetables and/or contain them as part of a product with unhealthy amounts of fat, sodium, or refined carbohydrates. These products, such as fruit drinks, pop tarts [sic], and highly sugared cereals, are more often energy dense than nutrient dense. FDA, working with the FTC, should strengthen its guidelines to prevent the promotion of products based on their fruit and vegetable content unless these products maintain the integrity of fruits and vegetables as healthy foods, and make a reasonable contribution to the recommended daily intake for fruits and vegetables. (Source: en.wikipedia.org)


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