Oura Ring OR

Oura Ring OR

Oura Ring


The ring was a symbol of wealth and that was a long time ago. In the past 100 years, personal wealth has changed. We can have a huge mansion and luxury cars, but if we don’t have a share of the money in the bank or stock portfolio, we’re just not wealthy. Today, a ring or another sparkly bit of luxury is symbolic of nearly everyone.


It doesn’t help that Oura is switching to a subscription model. The company says it’s doing so precisely because it has such ambitious plans in this space. Unfortunately, the research that Oura (as well as Apple and Fitbit) partake in is expensive, and increasingly, one-time hardware sales aren’t keeping the lights on for smaller companies. It’s also where wearables are headed. Fitbit has Fitbit Premium, Apple introduced Fitness Plus, and Whoop — another recovery tracker — requires a $30 monthly subscription.

The third-generation Oura (starting at $299) is like a mood ring on steroids: It looks like a basic metal band, but it houses small sensors to help keep tabs on your activity, physical and mental health, and sleep. It can even monitor your heart rate and track your body temperature around the clock, as well as predict your next period. If you don't mind something less discreet, the $179.95 Fitbit Charge 5 is our Editors’ Choice winner for fitness trackers, and a better buy if you're focused on physical fitness. But not everyone wants to wear a bulky wristband, and the Oura Ring Generation 3 is the best finger-based tracker we've tested. (Source:

The app also offers daily personalized guidance based on your data to help you tailor your workouts. When my overall Readiness was good, it said "If you're up for it, how about doing some fun activity today to recharge both your body and mind?" On a different day, when it sensed my resting heart rate lowered the night before, it said I may not be fully recovered from the previous day's activities and suggested I do something relaxing. If you haven't yet met your daily activity goal, it offers recommendations to help you reach it, such as walking a mile.


It also means much of what makes the ring cool may be invisible to the average person. Becherer confirmed that the new sleep algorithms are a back-end update, and you won’t see any UI change in the app. Your data will simply be more accurate. He also told me that there’s “nothing we can share on SpO2 Sensing right now” but that the feature would launch in 2022. For each of Oura’s available features, you’ll get the best results only if you wear it every day for months. That’s a big commitment, and if you’re going to buy in, it has to be something you’re okay with. (Source: www.theverge.com)

After all, there’s no question that Oura has some long-term ambitions with this stuff. Look no further than the myriad studies in which the company has participated. A cursory glance at its blog shows everything from depression to the impact of phone usage on sleep to adapting to undersea environments. Not everything is going to prove out, and certainly most or many would lead to brand new features, but at the very least, there’s some interesting insight here into precisely how much we’ll ultimately be able to monitor or predict with sensors. Among other things, those studies do appear to have proven out the accuracy of measuring things like heart rate on a finger versus the wrist. (Source: techcrunch.com)



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