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FutureStarrMiami City Jersey
Florida is among the most popular tourist destinations in the world. Home to all the Florida Keys, Miami Beach, the beauty of the Everglades, and more. But what do you actually do in Miami?
Nike had just supplanted Adidas as the league’s official apparel provider and introduced “City Edition” uniforms, allowing teams to channel the aesthetic of their respective cities through unique designs. The Heat went for a predominantly white jersey, with “laser fuchsia” and “blue gale” accents, featuring “Miami” script across the chest in the same font of the sign that hung on the team’s first venue, Miami Arena, from 1988 to 1999. Miami went on to sell more Vice jerseys during the 2017-18 season than the City Edition uniforms of all other 29 NBA teams combined. And it didn’t stop there. In each of the past four seasons, the Heat have extended the Vice series with a new uniform: a black “Vice Nights” edition, a fuchsia “Sunset Vice” edition (the first all-pink uniform in NBA history), a blue “ViceWave” edition and its latest gradient look, called “ViceVersa,” that the team has worn this season. “The Floridians uniform was when we introduced the concept of creating a whole different uniform identity for our team. We got the bug back then. We enjoyed it. That was fun for us. And we saw a result from sales,” McCullough said. “By the time we got to Nike taking over and City Edition being a thing, it wasn’t our first rodeo. We told Nike we were ready. We told the NBA we were ready. And, basically, that we were gonna run with Vice.”
At the start of 2018, the Heat’s roster didn’t have a major star, with rookie Bam Adebayo still two years removed from his first All-Star appearance in 2020. Then, two weeks after the debut of the Heat’s first Vice uniform, the Cleveland Cavaliers traded Wade back to Miami. On Feb. 9, 2018, Wade’s first night back with the Heat, the white edition of the Vice jersey awaited in his locker. (He’d play the final 93 games of his career there, wearing three editions of the team’s Vice uniforms before retiring in 2019.) The Miami Heat are traditionally the undisputed heavyweight champions of alternate basketball jerseys. Over the years, the Heat have always been the leader in best annual one-off looks, but the true knockout punches commenced in 2017 when Miami unveiled and sold more of its 'Vice' jerseys than the City Edition uniforms of all other 29 NBA teams combined.From the black “Vice Nights” edition to a fuchsia “Sunset Vice” edition to a blue “ViceWave” edition, the most recent and final installment in the Vice series — called the “ViceVersa" jersey — had the rest of the league probably wishing the Heat would disappear from the alternate jersey game, leaving only a ransom note. (Source: www.miaminewtimes.com)