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FutureStarrHoly Florida Georgia Line OR
I know it’s cheesy and it’s a trope and I’m not going to apologize for using the phrase “Holy Florida Georgia Line”, because no amount of explaining could make me feel any less joyous about this.
After spending 18 weeks at #1 on the Billboard Hot Country Songs chart and taking home the award for “Single Record of the Year” at the 2017 ACM Awards, Florida Georgia Line’s smash hit “H.O.L.Y.” has now been certified triple platinum by the RIAA. The song was co-written by PULSE client Nate Cyphert and was called the song “that sets Florida Georgia Line apart from every other artist on Country radio.” “H.O.L.Y.” was also nominated for “Top Country Song” at the 2017 Billboard Music Awards and “Video of the Year” at the 2017 CMT Awards.
Florida Georgia Line’s “H.O.L.Y” is just the latest evidence, but don’t let anybody tell you this song is religious. If anything, it might be sacrilege. They had me intrigued with what appeared to be an acronym title, and how that may unfurl in the lyricism. But in the end, spelling “holy” out with periods in between was just artwork and marketing. [EDIT: Apparently it stands for “high on loving you”—part of the lyrics. But I’m not sure you would know that unless somebody told you]. Though all manner of religious tropes are evoked in “H.O.L.Y.,” they’re not done in reference to a higher power, but some girl these dunderheads have fallen for. It may be buried just beneath the surface, but “H.O.L.Y.” is just as shallow as any other Florida Georgia Line selection, if not more since it feigns reverence. (Source: www.savingcountrymusic.com)
“H.O.L.Y” is nowhere near “Dirt,” or the other current religiously-tinged songs like Tim McGraw’s “Humble and Kind,” or Maren Morris’s “My Church.” It’s not terrible, it’s just immediately forgettable. Florida Georgia Line is betting on this song helping to rescue them from becoming the king of the refuse pile in the post Bro-Country era—the Nickelback of country if you will—destined to be a laughing stock in the eyes of music history moving forward. But if this is the deepest thing the band can offer on their next record, they could be in deep trouble.
In an alternate timeline scenario, Florida Georgia Line’s Tyler Hubbard and Brian Kelley exited the Bridgestone Arena after last November’s CMA Awards — battered and bruised, shoulders slumped in defeat after helplessly watching Chris Stapleton and Justin Timberlake lay waste to the room in the performance spot before theirs. Their career effectively ended with critics and fans heralding the arrival a new day in Nashville, they quietly devoted themselves to matters outside music and occasionally looked fondly back on their time in the spotlight secure in the knowledge that they managed to touch the country music zeitgeist for a brief moment. (Source: www.rollingstone.com)