Heelys OOR

Heelys OOR


Heelys are becoming a serious venture for children everywhere, but is the toy worth the investment or just an overpriced fad?


Heelys kids’ skate shoes also include Sidewalk Sports with Maxtrax™ technology. Maxtrax™ technology brings freestyle walking and riding to a whole new level. Now, worrying about staying on your board is a thing of the past. Heelys youth Sidewalk Sports is the lifestyle footwear line that locks your feet where they need to be. Active kids can now focus on their skills and not keeping their feet on their board. These high-performance shoes provide traction for action.

Roger Adams’ invention of wheeled athletic shoes stemmed from a lifelong love of skating which began in the family business. His parents owned and operated several roller skating rinks, including the largest in the Pacific Northwest, Adams-Tacoma Roller Bowl. Adams could skate at the age of nine months, before many children even walk, and he is listed in the Guinness Book of World Records as the youngest person to roller skate. Yet while other members of his family pursued skating-related business opportunities, Adams became a clinical psychologist. The invention of Heelys occurred during a midlife crisis. For higher income Adams had taken a position as a mental health supervisor, work he disliked, particularly as it required him to be on call 24 hours a day. The stress of a divorce exacerbated his unhappiness. The idea for Heelys occurred while Adams vacationed in Huntington Beach, California, in 1998, and reflected on the happier times of his life. Sitting outside, watching people go by—walking, rollerblading, bicycling—Adams thought there must be some new way to move. Then the idea for a gliding shoe came to him. As Adams described it, according to Michael E. Ross of MSNBC, “I had the idea of a shoe that could roll on command by just shifting your body weight. It was like a flash; the hair stood up on the back of my neck.” (Source: www.encyclopedia.com)



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