FutureStarr

Fulton Bank :

Fulton Bank :

Fulton Bank

Fulston Bank is a progressive community bank in central Ohio with a total of $2. 148 billion in assets. In 2018, the bank opened six branches and completed financing for over 30 commercial real estate developments. The bank is the largest employer in Delaware County, hosts four annual open-border events, and has a strategic partnership with the Columbus Zoo and Aquarium.

Financail

Today, as part of Fulton Financial Corporation, a $21.3 billion financial services holding company, Fulton Bank offers broad array of financial products and services throughout Pennsylvania, New Jersey, Maryland, Delaware, and Virginia. (Source: i95business.com Fulton Financial Corp. has over $21 billion in assets, operating as Fulton Bank offers over 220 banking centers providing financial services throughout Pennsylvania, Maryland, Delaware, New Jersey and Virginia.

Customer

Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.

Leveraging open APIs and integrating with existing core technology, FX STAR enables Fulton Bank customers to execute foreign currency transactions via a secure portal at their convenience, utilize multi-currency accounts to purchase foreign currencies in bulk, and initiate payments. Operationally, the bank can self-administer its internal users, manage permissions and set limits, and Fulton Bank gains additional efficiencies through the reduction of incoming support calls, emails and texts. Finzly’s EXIM STAR is an international trade finance solution that helps the bank more securely and efficiently manage the entire transaction lifecycle of commercial letters of credit, standby letters of credit, and documentary collections. (Source: finzly.com)

The banking institution engaged SilverTech for a full, end-to-end redesign and rebuild of the Fulton Bank website. SilverTech implemented the Sitecore Experience Platform along with Sitecore Experience Database to create a tailored one-to-one banking experience for Fulton customers.

 

 

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