Crutchfield Inc. is an American electronic commerce company owned by private equity firm Ares Capital. It has been described as "defining high-end consumer electronics to the North American market" by Forbes Magazine.


Crutchfield has had retail storefronts in Charlottesville, Virginia and Harrisonburg, Virginia for years. On September 29, 2013, the company closed the previous Charlottesville location and opened a store with a new format at a different location in Charlottesville, which is a former Pier 1 Imports. The Charlottesville store now uses patented technologies to offer virtualized listening experiences for hundreds of speakers, and contains interactive fixtures offering access to multiple photos, customer reviews, deep technical information and more for every product featured.

Dr. Tammy Crutchfield’s team of marketing students own and fund a Social Brand called Traffick Jam, which was created in 2015. Over the past six years, Dr. Crutchfield and her teams of marketing students have conducted community based research on the incidence of adolescent sex trafficking in central Georgia, developed and funded an anti-trafficking mentoring curriculum that is being implemented in high schools in partnership with the local school system and are currently in the process of expanding the service learning program to other universities. The mission of Traffick Jam is to teach teens how to “drive out” sex trafficking and to mentor them to be all that they are created to be. The team’s research reveals that 11% of high school students in the community know someone who had sold themselves for sex, and 8% know someone who had been forced into selling themselves for sex. To date, close to 500 Mercer students from across the university have taken Traffick Jam service-learning courses and mentored teens or managed the social brand. Mercer students testify to the learning they have gained professionally, morally, and civically. To date, the Traffick Jam service-learning team has mentored 4,000 high school students. (Source: business.mercer.edu)


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