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Crunchbase is an API-driven database of startup companies. It contains financial reports and enables you to check valuations. It also highlights companies with growth signals. Regardless of industry, Crunchbase can help you find new clients and generate awareness for your business. It's free to join, and you can start using it today!
Crunchbase is an API-driven database for startups, which sources its data through four main sources: venture program, in-house data team, and Crunchbase community. It was founded in 2007 by Michael Arrington, founder of TechCrunch. Originally, the database was meant to track startups featured on the tech news site. Crunchbase was funded by a $8.5 million Series A round led by Santi Subotovsky.
The API offers a wide range of search options for startup companies. The results are returned as JSON, which contains all the information that is available on the CrunchBase web page. This format is machine-readable and easy to parse. For now, the CrunchBase API is read-only, but later, the team plans to offer a write API. Additionally, it will add search options and support for XML.
Crunchbase has an impressive amount of data, with information on over 500,000 startups. It allows users to search for information about public and private companies, as well as investors, events, and more. With 500,000 data points and a community of 50,000 contributors, Crunchbase is the most comprehensive database available for the startup ecosystem.
Crunchbase also provides data on mergers and acquisitions, which is useful for B2B marketing and explorative analysis. The data from CrunchBase is compatible with Snowflake, a cloud-based data warehouse that allows users to query and analyze data from multiple sources.
Crunchbase funding data contains financial reports of companies that have raised funds from investors. The database is updated manually, with data provided by investors and companies. The site also features data on syndication deals and partnerships. Crunchbase funding data is intended for use by sales teams and entrepreneurs. Users can view financial reports for companies they are considering investing in, and they can see who their competitors are.
Crunchbase also tracks various types of venture funding. This data includes early stage venture funding as well as other venture rounds. The website tracks venture and corporate venture rounds up to $15 million. Additionally, it tracks later-lettered venture rounds and provides analysis on the equity investment process. If you're a student of entrepreneurship, Crunchbase funding data can be valuable for your research.
Crunchbase funding data can help you make better business decisions. Its database contains company data, funding data, proprietary data, and detailed company descriptions. This database is ideal for researchers and dealmakers who need to identify relevant companies before making business decisions. If you are looking to invest in a startup, Crunchbase will provide the data you need to make smart decisions.
Crunchbase raised $106.5 million and has a 220-person team, with plans to grow its staff to 275 by the end of the year. With these funds, the startup is doing well financially. It plans to hire more employees in the coming months and a remote-first operational model. Crunchbase was cash-positive in Q1 and expects to be profitable by the end of the year.
Crunchbase funding data lets users check valuations of startups and companies. The website gathers data from several sources, including user profiles and investment firms. As a result, the information provided on Crunchbase can be biased. Some companies and investors may choose to paint a rosier picture than others. Additionally, entrepreneurs may choose not to create a profile on Crunchbase if their company doesn't meet the criteria.
Crunchbase has raised over $106.5 million since its founding in 2012. The company has a 220-person team and plans to expand to 275 by year's end. Crunchbase has an annual visitor count of more than 27 million. And the company's website is free to use.
Crunchbase's free data helps startups and investors compare funding round information. It also features real-time company profiles and trend analysis. It is considered the mothership of startup data and a leading source for VC data. With millions of data points, Crunchbase has become the most comprehensive source for startup information.
Crunchbase sources its funding data four ways: through its own venture program, a machine learning algorithm, in-house data team, and from the community. Its founder Michael Arrington started Crunchbase as a way to keep track of startups featured on his blog, TechCrunch. Although AOL acquired TechCrunch in 2010, it retained control of the database.
The Crunchbase funding database aims to help companies reduce their prospecting expenses by highlighting companies with "growth signals." Growth signals can be defined as companies that have received funding, increased product adoption, or increased search traffic. Search functionality enables customers to filter companies based on attributes, diversity, and more. Other features of Crunchbase include customer relationship management data, which highlights newly acquired accounts.
Crunchbase is a professional business platform that helps people discover companies, connect with those who run them, and conduct market research and sales. Its Pro upgrade gives you unlimited access to the database and access to analytic tools. It also allows you to save custom searches and export results.
It also lets you create lists of organizations that interest you and get alerts when new information is available. If you work in a fast-changing industry, you need to monitor competitors' moves. Having up-to-date information helps you develop a future-proof plan. Crunchbase can help you quickly assess competitors and track their financial status.
While most sales intelligence databases focus on larger companies, Crunchbase's coverage is focused on emerging companies. Global companies typically lack the editorial bandwidth to provide comprehensive information about startups. Specialist databases have more relevant information, including funding data and acquisition histories. Moreover, their data is more accurate.
In addition to funding data, Crunchbase's database also provides information on companies. Crunchbase has over one hundred thousand investors in its database. Users can customize the search by entering columns with certain criteria and create an ideal list of prospective investors. This is helpful for both researchers and deal makers.
Crunchbase Pro is a subscription-based platform that allows users to research public and private companies. It includes real-time funding data, investor profiles, and trend analysis. It also features a chrome extension and email alerts for priority accounts. You can also use Crunchbase Pro to keep up with market trends, analyze companies' financial performance, and track your contacts.
Crunchbase funding data is crucial for making the right investment decisions. Besides funding data, Crunchbase also provides information on company competitors. This helps businesses conduct market research and identify leads, and find out about their competition. It also offers analytics and insight tools, which allow you to prioritize and filter information for better decision-making. If you are using Crunchbase Pro, you can also customize the data to your specific needs.
If you're looking to raise money for your startup, there are a few different funding types to consider. The type of funding that you choose will depend on the stage and type of investment that you're seeking. To understand what each type of investment entails, read on. Here are some examples.
When searching Crunchbase, it is important to note that there are several types of funding. You can find different types of venture funding from angel investors to corporations and equity crowdfunding. The first type is an angel round, which typically involves a small amount of money from a single investor, angel investor group, family member, or friend. There are also pre-seed rounds, which are early-stage rounds in which there are no institutional investors and the amount raised is low.
Crunchbase data shows that the amount of venture funding fell off last year for the first time since May 2016. However, global venture funding increased by about two-thirds in 2021. The largest growth came in technology-growth and late-stage investing. Seed funding, meanwhile, is still robust.
Crunchbase Pro is a great prospecting tool that will help you identify investors. The service allows you to search and filter by investment type, contact information, and past investments of potential partners. You can also fine-tune your search by adding additional layers of data and creating alerts. With Crunchbase Pro, your search will be fast, easy, and comprehensive.
The investment stage of crunchbase funding includes venture rounds of unknown series, corporate venture, and later-lettered rounds above $3 million. This funding stage can be considerably larger than a seed round, and the investor will be looking for a compelling pitch. It's important to note that the data provided by Crunchbase is as of Oct. 20, 2021.
During this stage, investors are primarily angels, angel groups, and friends. These are typically the first investments in a company, and may help attract additional investors. However, these investors have less influence in the later rounds of funding. Hence, angel investors are likely to be less influential than venture capital firms.
Last quarter, the total amount of funding for startups fell 18% quarter-over-quarter, and 9% year-over-year. Seed funding, on the other hand, was strong. But the amount of funding fell by 18% compared to Q1 2022. While seed funding has held up better than the rest of the investment stage, it remains below the average.
The record-setting pace of venture investing is expected to slow down by the end of 2021. As a result, deep-pocketed growth investors may increase their competition with younger startups, which could raise valuations at earlier stages. Overall, Crunchbase data indicates that the number of startups raising Series A funding is expected to surpass the record set in 2016.
Global VC funding reached a record high of $70 billion in November 2021, but fell to $39 billion in the second quarter of 2022. However, the decline in VC funding has impacted technology growth and late-stage investing the most. Seed funding, on the other hand, remains robust.
Crunchbase's funding types feature lets you search for different types of funding, including venture rounds, angel rounds, pre-seed rounds, and corporate rounds. You can also search for individual venture investors, angel groups, or friends and family. Then, you can narrow down your search to find funding rounds that are at or below $3 million.
A funding round is any event where Organizations receive money from Persons and Organizations. Investors participate in a Funding Round by investing in the company. The currency conversion will depend on the date the round was announced. For instance, a Series A funding round typically raises $1 million, while a Series B funding round is the first and most expensive round.
The decline in North American venture funding has continued in recent quarters, with funding levels dropping nearly 18% quarter over quarter and more than 9% year-over-year. While North American investment levels remain high by historical standards, they have dropped sharply from their highs late last year. In the most recent quarter, Crunchbase tracked 1,300 disclosed seed funding rounds. Crunchbase updates funding rounds a few weeks after the seed rounds close, so the totals are likely to increase even more.
Seed rounds are similar to the other rounds of funding. Seed round investors buy shares in a company at a pre-determined valuation. They are essentially investing in a company to pay for its initial expenses and growth. These companies typically need outside capital to cover their operating expenses. A Seed round can come in two flavors: unpriced seed rounds and priced Seed rounds.
The Crunchbase funding rounds page contains information about the companies that have raised capital from investors. The page is divided into three sections: Investors, Deal size, and Sector. It is possible to search by Investor, Deal size, and Sector, as well as by startup. Crunchbase's business model has been praised by investors. The company is able to manage capital efficiently.
The business model of Crunchbase is to provide its database of B2B company contacts to B2B companies looking for potential customers. The database gets smarter as more companies use it, making it more useful for companies looking for leads. The database has more than 1 billion contacts, and Crunchbase makes about 3.9 billion updates to its data each year.
Data from Crunchbase is free to access. It includes information on investments, funding, company founders, individuals in leadership positions, and news and industry trends. Crunchbase also allows you to use their tools for Intelligence, Sales Automation, and Vendor Analysis. It also lets you view the financial status of companies and see their profitability.
Founder Michael Arrington first launched Crunchbase as a side project of his startup TechCrunch. The service quickly gained popularity, but it was often outdated. He eventually spun out Crunchbase to form a separate company. The company has raised $18 million in funding since 2015. Since its spinout, Crunchbase has tripled its number of employees and more than doubled its annual revenue run rate.
Crunchbase makes money by selling advertising on its site. However, since becoming its own entity, it relies less on advertising and more on selling premium products. Its first premium product, Crunchbase Pro, allows users to conduct in-depth queries on companies. It also allows users to connect their social profiles to their Crunchbase profile.
Crunchbase recently raised $50 million in a series D funding round, led by Alignment Growth. The round also included participation from Emergence Capital, OMERS Ventures, and Mayfield Fund. The deal comes amid a contraction in the venture capital market. Although Crunchbase CEO Jager McConnell did not disclose its valuation, the company had a post-money valuation of $150 million when it closed the Series C round.
The high valuation is due to a number of factors, including the scale of Crunchbase. The company previously projected that it would have 80 million users by 2022. It currently has 75 million users, up 36 percent from two years ago. However, high valuations typically come with unrealistic expectations of growth. As a result, Crunchbase's upcoming round of funding could be more difficult than previously anticipated.
The average Series A funding is below $20 million, according to Crunchbase. Multistage venture firms are the most active Series A investors today, while growth equity firms are newcomers to the stage. GGV Capital and Andreessen Horowitz have the largest number of investments at this stage.
The Crunchbase platform has a built-in feature that lets users compare and contrast various companies and investors. Users can view up to four search results and export them as CSV files to compare them side-by-side. It also allows users to compare various investor groups and industry categories.
Crunchbase Pro also enables users to search for different types of funding. Angel investors typically invest in small amounts of money, while seed investors include family and friends. A pre-seed round, on the other hand, is a small round with no institutional investors. The amount raised is low.
Crunchbase has raised more than $106.5 million, a hefty sum for a startup. The company currently has a 220-person staff and plans to grow to 275 people by the end of the year. Earlier this year, Crunchbase closed a $50 million series D round led by Alignment Growth. The round also included participation from Mayfield, OMERS Ventures, and Emergence Capital. Crunchbase CEO Jager McConnell declined to disclose the exact valuation of the company, but last year's Series C round had a post-money valuation of $150 million.
Crunchbase Pro lets users search for different types of funding rounds. A seed round is the smallest round, and it involves individual angel investors, angel groups, and even family members. A pre-seed round, meanwhile, does not include any institutional investors and is typically very small.
The growth of Crunchbase's user base has been accompanied by increasing valuations. The company expects 75 million unique users by July 2021, and 60,000 of those users will pay at least $29 per month for access to its data. Moreover, the startup is on the path to profitability, posting a cash flow positive first quarter and doubling its revenue in its business-to-business segment.
Crunchbase data shows that the number of Series A funding rounds has increased steadily in the past few years. It is expected to top the record set in 2018 by the end of 2021. However, there has been a slight decrease in the number of funding rounds that were over $3 million. The majority of the leading investors in Series A are multistage venture firms, with growth equity firms also making a mark.
The Crunchbase funding rounds sector of startup has attracted significant investment in the past few years. In the past three years, more than $8 billion has been invested in startups in this space, according to Crunchbase data. However, only about 3.5 billion of this funding has been allocated to companies in this sector so far in 2019.
A seed round is a typical startup funding round, which includes significant funding from friends and family. It also includes investments from angel investors. These investors usually contribute a modest amount in return for equity. Since startup companies are still in their infancy, their valuations will depend on their executive team, the proof of concept, the size of the market, and the inherent risk.
While the growth rate of the industry is still far from matching that of the public market, there are signs of improvement. Startup valuations have been gaining ground in the past year, although they have not reached the same levels as last year. This could mean that the funding amounts will catch up with the investment climate over the next few months.
Other notable rounds in the Crunchbase funding rounds sector of startup include Alloy, a fintech startup that closed a $100 million Series C led by Lightspeed Venture Partners. Founded in 2015, Alloy has now raised over $235 million. Other notable startups that have received significant amounts of funding include Ascend Elements, which developed a battery recycling platform. It has raised a total of almost $235 million since it was founded.
Historically, Crunchbase has had reporting delays, most often affecting seed and early-stage rounds. But the data may not be as static as we think. As Crunchbase adds data from more funding rounds, the numbers will likely increase. The reason for the delays may be rooted in the fact that many rounds are self-reported, so Crunchbase may be unable to record every round.
Crunchbase has three basic classifications for funding events: angel & seed-stage and venture rounds. The latter category includes corporate and angel venture rounds. Equity crowdfunding rounds of three million dollars or less are considered seed-stage. Venture rounds of more than $15 million are classified as later-stage.
Crunchbase is a research suite used by sales teams to learn about potential prospects. Its database contains information on founders and executive leadership, funding rounds, contributors, and more. Companies that invest in Crunchbase can also unlock competitor data. Its database is updated manually and through thousands of syndication deals and partnerships.
The mobile app company Chime has announced that it has raised $750 million in its Series G funding round. This funding puts the company at a valuation of $25 billion, which is $10 billion higher than Chime's previous reported valuation of $15 billion in October 2020. Chime is a so-called challenger bank that offers fee-free banking, early paydays for direct deposit users, and a feature that lets users go negative in their account without incurring overdraft fees. The company plans to use the new funding to scale its operations and introduce new products.
Since its founding in 2012, Chime has raised over $2 billion in private financing from leading venture capital firms including Sequoia Capital, SoftBank, Coatue Management, Tiger Global Management, DST Global, General Atlantic, and Menlo Ventures. It is not clear when Chime plans to list on the public markets, but it is expected to begin underwriting at Goldman Sachs in 2022.
The latest round of funding for Chime includes major investors like SoftBank, Tiger Global, and Dragoneer Investment Group. In fact, this funding round is one of the largest in the history of tech startups. Chime is currently valued at $25 billion, making it one of the most valuable fintech companies.
Chime provides free checking and savings accounts. It claims that there are no monthly fees, no minimum balance requirements, and no international transaction fees. Other notable features include automatic savings and early direct deposits. It is based in San Francisco, California. Other notable investors include General Atlantic, DST Global, Aspect Ventures, and Cathay Innovation.
In April, Comet received a $13 million Series B round led by OpenView. It now has almost $70 million raised. The startup is based in SF and focuses on robotics and AI. It aims to help businesses create intelligent machines. The company also offers a platform that makes it easy to create models for any platform.
Spark Biomedical is a medical device that delivers electrical pulses to the brain's cranial nerves to treat opioid addiction. These pulses trigger the release of endorphins, which reduce withdrawal symptoms. The company hopes to use the funding to increase its research and development efforts.
The company plans to use the Series C funding to develop a comprehensive clinical trial platform and partner with clinical-stage pharmaceutical assets. The company also plans to invest in biotech companies with promising drug candidates. The cost of conducting traditional clinical trials has kept many promising treatments on the shelf. However, TrialSpark believes that it has the technology to make these treatments available to patients sooner.
Crunchbase has announced that it has raised $50 million in a series D round led by Alignment Growth. Other investors include OMERS Ventures, Mayfield Fund and Emergence Capital. This round of funding is significant because it comes during a time of a market contraction.
Crunchbase is a business database for the startup and investor ecosystems. It has raised $20 million in previous funding rounds. Omers Ventures was one of the first to join Crunchbase, and the startup is bringing in another $30 million. In addition, Omers is bringing on a managing partner who will join the Crunchbase board.
Omers have teams in major cities across North America and Europe that focus on serving members and employers. The company invests in a diverse portfolio of investments that include private equity, public markets, infrastructure, and real estate. It also has a presence in Asia. The company was able to raise funding via Crunchbase in less than two months, thanks to the confidence of the company's management team.
Crunchbase is one of the most popular sources for private company information. The site has over 55 million users, including entrepreneurs, salespeople, and investors. The company is also partnered with major media companies. Crunchbase is a valuable source of information, as it attracts investors and new companies.
In this article, we will look at the Critics and Questions surrounding the crunchbase funding circle. We will also talk about the Results of the Crunchbase Funding Circle. You will be amazed to know that the program has helped many companies raise capital. The crunchbase Funding Circle is a unique opportunity that provides businesses with a platform to pitch their business to investors.
Critics of crunchbase Funding Circle point to a number of negatives. In particular, the company is accused of hiding information about lending practices. Nevertheless, the company does have a very well-designed website with detailed information about its lending services. Its website also includes helpful tools like borrowing guides and calculators. In addition, the company is a signatory to the Borrower's Bill of Rights, which demands that companies be transparent and fair. One downside to the website is that the rates vary widely.
In response to these criticisms, the company is stepping back from its rapid growth to a more balanced approach and a more sustainable funding model. The company raised $106.5 million and currently has a 220-person staff. It plans to grow its staff to 275 employees by the end of the year.
One of the most important questions to answer during your crunchbase funding circle interview is about your experience with small businesses. Whether you are looking to start your own business or you've already launched a company, your answers should give the funding circle some insight into your background. In addition, they should help you showcase your knowledge of the platform.
You should know that Funding Circle has many projects running at once, and they are looking for candidates who can manage many projects with multiple moving parts. Past work experience will also be helpful in this regard. If you've worked on large projects, you will likely be able to demonstrate that you have initiative and the ability to take initiative.
When it comes to applying for a loan through Funding Circle, the process can be extremely easy. It is important to note that you must provide collateral, including personal assets and business assets. You must also provide proof of consistent income. Additionally, your credit score will be a major factor in whether or not you're approved. A better credit score means better loan terms and lower interest rates. However, many consumers have reported poor experiences with Funding Circle, and there are a number of unresolved complaints online.
After raising $106.5 million from angel investors, Crunchbase has begun expanding to the public market. The company currently has a staff of 220 people and is planning to double that size by the end of the year. Founded by Michael Arrington, Crunchbase has become a leading source of information about startups and the people behind them.
The company focuses on helping small businesses get access to capital. Its peer-to-peer lending platform matches borrowers with lenders across the U.S., the UK, and Continental Europe. Since its founding in 2010, it has lent over PS10 billion to more than 120,000 businesses globally.
There are 3 main search options in Crunchbase, and one of the best features of this company's company search is the cohort search. This is great for finding similar results, and can be accessed from the top navigation bar. If you want to get even more specific, you can use the advanced search by clicking on Advanced in the top navigation bar and selecting Explore options from the shortcuts bar. This advanced search feature gives you access to nine different types of searches.
Using a company search tool like Crunchbase can be very useful. It can help you understand which customers are likely to become your new customers. This type of tool allows you to build customer profiles that you can compare and contrast. If you can find commonalities between these types of customers, you can use that information to create your ideal customer profile.
The ideal customer profile should describe the type of company that would benefit most from your product or service. To do this, you can use information such as firmographics, funding status, company size, industry, location, and more. The more you know about your potential customers, the better you can target these customers and make your business grow.
Once you have determined the ideal customer profile, you can build an advanced search to target your ideal customers. Crunchbase's advanced search feature lets you identify similar companies to your ideal customers. For example, if you closed a deal with a company in your target market, you can find similar companies by using the "Company Similarity" feature of the tool.
Once you've established which companies will be your target customers, you can use social media to contact those accounts. You can use the platform to share relevant content and then follow up with a follow-up email when you're ready. Crunchbase pro and enterprise allow you to access company data as well as firmographics, including contact details, so you can tailor your approach to specific customers. In addition, you can save search results to make it easier to find the best potential customers for your business. The system also enables you to set custom email alerts.
Another important consideration when setting up a Crunchbase company search is the company's founder's profile. A company's founder's profile should be added to Crunchbase to promote personal branding. This will increase the prominence of the profile in company searches. It will also help your company brand to gain exposure and improve visibility.
In addition to determining the company's ideal customer, you should also consider their interests. It is crucial to understand the interests of each company's target customers and create a tailored email that speaks to those customers. You can do this by using a database that includes companies with similar characteristics.
There are several ways to look up a company on Crunchbase. The main search option is the company's name, and there are also three options for advanced searching. You can also refine your search by region, city, or country. Besides, you can save your searches or create alerts.
The advanced search option is located in the top navigation. It lets you refine your search by adding various filters, such as funding round, founder, industry, and more. Let's say you're searching for companies in the virtual reality field that recently raised funding. In this case, you would begin by selecting Companies, followed by the industry filter, which includes Industries, Industry Groups, and Startups. Additionally, you could select the latest funding date, if you're interested in funding in the last year. To expand or collapse each filter, click the drop-down arrow next to it.
If you need more comprehensive data, you can sign up for Crunchbase Pro. You'll be able to save results in custom lists, export them to Salesforce, and receive notifications whenever you receive new matches. The Pro account includes premium data filters, advanced search, and recommended companies. It also gives you the option to search contact data.
Crunchbase advanced search helps salespeople optimize their workflows. It enables them to find companies within their territory and follow up with them. It also helps them find new prospects. And because it can be used to identify prospective targets, Crunchbase offers a wealth of information on these companies. This is important for dealmakers who want to maximize their potential.
Notifications for Crunchbase company search enable you to be notified of important updates in real time. This feature allows you to set alerts for a search you've saved, and then you can be notified whenever a new match appears. To activate alerts, go to the Account Settings of a saved search and turn on email notifications. You can also name your saved search and set your alert preferences. You can also visit My Searches to see which searches you've saved.
If you're a private company prospector, notifications for Crunchbase company searches can help you identify the best companies to target. You can also set filters to help you refine your search and learn more about companies you might be interested in. Crunchbase Pro includes filters that let you refine your search based on certain criteria.
In a competitive industry, it's important to monitor your competitors constantly and proactively plan for the future. Crunchbase is an excellent tool to get a quick overview of a company's financials and competitors. Not only can you see the latest news about the company, but you can also set up alerts for changes in its financial or hiring policies.
You can also sync your Crunchbase account with your CRM. This will help reduce data entry and improve your sales prospecting workflow. If you use Crunchbase Pro, you can also share data with team members and transfer searches to different people. Crunchbase Pro offers a customizable account for each member of your team and lets them import their own lists.
Crunchbase has a new Chrome extension to give you easy access to its database. This extension can be installed in seconds and offers several useful features. You can install the extension by going to the chrome web store. After installing it, you can access it through the blue square or extensions bar.
The recommendation engine on Crunchbase allows users to refine their company search by industry, geography, and investor. It also provides a list of similar companies. Users can click on the recommended companies to learn more about them. Users can also check back regularly to see new recommendations. You can also refine your search by using filters.
As more companies use Crunchbase to find new leads, it gets better at suggesting potential leads. For instance, the software can highlight companies that have recent growth signals. You can also filter results by geography, diversity, or other characteristics. And the company search can include sales and recruiting data from your CRM.
Recommendations are generated by using a machine learning model that analyzes the attributes of company profiles. It also takes into account your territory preferences and Crunchbase activity. You can also name your search and set alert preferences. In addition, you can ask questions in the community.
Crunchbase is a free business intelligence platform that is a great place to learn about up-and-coming companies and innovative investors. However, it's not the only company search tool on the market. You can also try ZoomInfo, which is a top-ranked platform for finding information about emerging startups.
Besides using a website and a social network, Crunchbase allows users to create profiles that promote their brands. Companies can also increase their rankings on Crunchbase by optimizing their profiles on the website. Crunchbase recommends that founders and executives include profiles about their business on their profiles. This way, the profile gets the best exposure in search results and helps promote the company's brand.