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Apparel'

Apparel'

Los Angeles Apparel

American Apparel’s journey is a prime example of what can happen when a failing brand is sold for parts and restarted by new owners. Its collapse just predated a tidal wave of retail bankruptcies and store closings that began in early 2017, hitting chains like Macy’s, The Limited, and Payless. Some brands never came back up (Toys ‘R’ Us), and some (Nasty Gal) were purchased out of bankruptcy like American Apparel. To explain why American Apparel has changed in these ways, it’s important first to understand its business, which is bifurcated into a collection of fashionable basics sold directly to shoppers and a range of “blanks,” styles like T-shirts and hoodies that are sold to screen printers. The latter is the core of Gildan’s $2 billion-plus business, too, and though it considered shutting down American Apparel’s direct-to-consumer wing, it kept it open because it gives the wholesale operation some extra shine. The company’s story starts with blanks. Dov Charney, a Canadian, founded American Apparel as a wholesale T-shirt business in 1989, but it wasn’t until the brand started growing its direct-to-consumer business in the hipster days of the early ’00s that it became a full-fledged cultural phenomenon. American Apparel was known for colorful wardrobe basics, a strict practice of manufacturing in the United States, and ultra-sexualized advertising imagery.

So began one attempt to make over a company with a tarnished reputation and slumping sales. But in October 2015, American Apparel filed for bankruptcy, weighed down by debt, and a year later, Schneider too was heading out the door. (She is now CEO of the Susan G. Komen Breast Cancer Foundation.) In November 2016, the company filed for a second bankruptcy. That year, Charney founded another basics brand called Los Angeles Apparel. Los Angeles Apparel is a cutting edge new fashion wholesale line born out of the ashes of the American Apparel Bankruptcy. As you may or may not know the brand American Apparel was founded by Dov Charney. The American Apparel board ousted Dov Charney as CEO in 2014 and subsequently the company filed for bankruptcy in late 2016. Post-bankruptcy the former American Apparel CEO quickly got to work employing many of his newly unemployed former colleagues at a south central Los Angeles manufacturing facility. Los Angeles Apparel has a fresh twist on wholesale fashion with staple garments like their retro inspired 1801 garment Dyed heavyweight tee. Los Angeles Apparel will also be producing many of the American Apparel wholesale styles you have come to know and love under the new brand. The entire line will be USA made in Los Angeles. If you are yearning for the USA made American Apparel consistency look no further Los Angeles Apparel is your number one comparable. (Source: www.blankstyle.com)

 

 

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