Ann Taylor Loft
Ann Taylor Loft
Hello, Ann Taylor Loft Customers! This is a note to let you know how we’re doing, and how we hope you’re doing. Our goal is to take care of you and our other customers. And we want to make it really easy for you to get a hold of us. We’ve put some channels in place to make that happen. Those channels are available to you now.
Loft, originally Ann Taylor Loft, was established in 1996 as an extension of the original Ann Taylor brand, offers more relaxed fashions for work and home, in the "moderate" priced category. The selection provided at Loft initially was a more casual replica to that of the regular Ann Taylor, however has developed into its own brand, and now is known as a casual lifestyle brand. Loft also offers maternity clothing.
Loft Maternity was released in Summer 2007 under the motto "Because you have a LOFT to expect." While at first the LOFT Maternity line included only mid-range sizes, it expanded to include all Loft sizes (00–18) in Fall 2007. As of Summer 2010, LOFT Maternity operates exclusively online, using the tag line, "Clothes so stylish and comfortable you'll wish you could wear them for more than nine months." On July 23, 2020, Ascena, parent company of Ann Inc. filed for Chapter 11 bankruptcy, citing the COVID-19 pandemic and subsequent shutdowns as having "severely disrupted" its financial foundation. Stores with locations to be closed include Ann Taylor, LOFT, Lane Bryant and Lou & Grey stores, including all stores across brands in Canada, Puerto Rico and Mexico, as well as all Catherine Stores and a "significant number" of Justice stores. (Source: en.wikipedia.org)