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A Streeteasy

A Streeteasy

Streeteasy

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StreetEasy researches local real estate listings, often with a more human touch than competitors like Zillow.

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Finding a new home is inherently a search-driven process, so working on the visibility of StreetEasy in search engines is always a priority. We’re also focused on attracting new buyers, renters and sellers by showcasing content that complements our listing inventory. Leveraging our market data to highlight NYC real estate trends is a big piece of that, but also ‘How To’ articles, updates on issues concerning real estate, and more. Additionally, Out of Home and online advertising are central to our growth efforts, with the goal of raising unaided awareness for StreetEasy and driving new traffic.

New York City is a vertical landscape where information about neighborhoods and buildings are a huge part of a home search. In addition to our extensive listings database, the breadth of our building, neighborhood, transportation and market data, coupled with our intuitive search capabilities allows users to search in broad strokes or with granularity. This enables us to engage with home shoppers throughout their search – whether they are just starting to explore or have honed in on specific criteria they need in their next home. (Source: techdayhq.com Great product isn’t always enough. It also has to have broad audience appeal. We see a lot of attempts to address specific aspects of the home shopping experience that are too niche and not powerful enough to garner word-of-mouth marketing or dominance in the market. It’s also an incredibly nuanced industry making it critical to understand the market forces and user segments. And even if you think you’re on the right track, more likely than not you’ll get something wrong - the key then is to recognize, learn and pivot.

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New York City is a vertical landscape where information about neighborhoods and buildings are a huge part of a home search. In addition to our extensive listings database, the breadth of our building, neighborhood, transportation and market data, coupled with our intuitive search capabilities allows users to search in broad strokes or with granularity. This enables us to engage with home shoppers throughout their search – whether they are just starting to explore or have honed in on specific criteria they need in their next home. (Source: techdayhq.com Our current Out of Home campaign, Find Your Place, is focused on the notion that the real estate search in NYC isn’t finite – New Yorkers are always discovering new neighborhoods and facets of the city. As their lives in New York evolve, so do their real estate needs. As the real estate marketplace built specifically for NYC, StreetEasy is uniquely positioned to meet those changing needs through amenity options ranging from ‘Pets Allowed” to “Laundry in Building” to filtering for specific school zoning. (Source:techdayhq.com))

 

 

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