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FutureStarrA Girl Scouts of Greater Los Angeles
LOS ANGELES, CA, December 2, 2020—Girl Scouts of Greater Los Angeles (GSGLA) and the International Trademark Association (INTA) are proud to announce the Unreal Campaign x GSGLA, a new patch program to promote the value of authenticity, entrepreneurship, and the importance of trademarks and brands. “Brand-awareness is high among young consumers. However, more can be done to educate young people about the important role or trademarks and related-intellectual property (IP) in their daily lives. Likewise, entrepreneurs often do not prioritize their IP early enough in their business venture,” said INTA President Ayala Deutsch. “INTA is pleased to partner with Girl Scouts of Greater Los Angeles around this creative program. It’s an opportunity to empower the next generation of consumers and entrepreneurs and encourage future leaders to understand the value of trademarks and brands.”
Girl Scouts of Greater Los Angeles cannot currently be evaluated by our Encompass Rating Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors. Girl Scouts of Greater Los Angeles is currently not eligible for a Culture & Community score because we have not received its Constituent Feedback data. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Culture & Community. (Source: www.charitynavigator.org
As community champions, changemakers, innovators, thought leaders, and trailblazers, these young women have and continue to make positive impacts in our communities and our world. This year, GSGLA’s group of 230 resilient high schoolers faced an unprecedented obstacle—the COVID-19 pandemic—and rose to the challenge with courage, confidence, and character, collectively logging more than 18,000 hours in community service in order to earn the highest award in Girl Scouting. To celebrate Women in Construction Week, Fortune 500 construction and development company Skanska hosted a two-hour virtual creative competition for GSGLA Girl Scouts in which girls were challenged to dream up, "build", and present their own sustainable construction plan for LA. Working in teams, girls took on roles of project managers, developers, architects, and marketing and branding consultants in order to plan and pitch their projects to female leaders of Skanska. (Source: www.girlscoutsla.org GSGLA is donating packages of Girl Scout cookies to Los Angeles Unified School District in support of its Grab & Go program to help feed those who are food insecure. Los Angeles Unified plans to include the cookies in meals available at its 63 Grab & Go Food Service Centers at school sites across the district, where students, families, and anyone else in need of a nutritious meal can receive two meals per person, per day.
Girl Scouts is the nation's leading organization dedicated to helping all girls everywhere fulfill their potential and gain valuable skills to ensure their future success. In a friendly, accepting, and nurturing environment, and in partnership with committed adult volunteers, girls develop strong values, leadership skills, social conscience, and conviction about their own potential and self-worth. Blending tradition with innovation, Girl Scouts provides a safe, nurturing environment that allows girls to grow through activities and opportunities that are both educational and fun. “Brand-awareness is high among young consumers. However, more can be done to educate young people about the important role or trademarks and related-intellectual property (IP) in their daily lives. Likewise, entrepreneurs often do not prioritize their IP early enough in their business venture,” said INTA President Ayala Deutsch. “INTA is pleased to partner with Girl Scouts of Greater Los Angeles around this creative program. It’s an opportunity to empower the next generation of consumers and entrepreneurs and encourage future leaders to understand the value of trademarks and brands.” “A foundational piece of the Girl Scout Leadership Experience is building real-world life and business skills that prepare girls to empower themselves for a lifetime of leadership. More than half (53 percent) of female entrepreneurs and business owners are Girl Scout alums, so partnerships with brands like INTA and Amazon, Inc. that lead to innovative programming are not only exciting to girls, but create a stronger workforce of the future,” said GSGLA CEO, Theresa Edy-Kiene. “The Girl Scouts of today are the leaders of tomorrow, and with the launch of the Unreal Campaign x GSGLA she will add another chief skillset to her leadership repertoire.” (Source: www.inta.org)