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Adidas and rapper Kanye West had an ambitious deal that was estimated to be worth billions. It would grant West full creative control of his Yeezy line, enabling him to create new designs for the sneakers.
Last October, however, the sportswear brand severed ties with Ye due to his anti-Semitic remarks and posts. Now they are facing a significant loss in their business operations as they possess more than $1 billion dollars worth of unsold Yeezy stock.
KaNYE WEST and Adidas' collaboration was a landmark moment in hip-hop, yet Ye has also been embroiled in an intense controversy due to his anti-Semitic remarks and tweets. These views form part of an extensive history of extremism that has resulted in numerous corporate boycotts against him.
The Anti-Defamation League has strongly condemned his anti-Semitic statements, and Jewish advocacy organizations have taken notice as well. These Jewish advocates have stated that these are dangerous trends which are fueling an increase in anti-Semitic harassment, vandalism and violence against Jews.
Since Ye began spreading anti-Semitic conspiracy theories in October 2022, several companies have severed ties with him. His own agencies CAA and UTA as well as Balenciaga's parent company have all cut ties with him.
In an October interview with Tucker Carlson, Ye asserted that Jews control the world's money - an absurd notion used to propagate antisemitic conspiracy theories for centuries. However, Ye went further, suggesting the Jews invented culture and were in charge of global finances.
White nationalists often propagate an offensive and conspiratorial notion: Jews are secretly controlling the world's financial systems for their own nefarious ends.
Though this conspiracy theory is nothing new, it's especially damaging because it links together the idea that Jewish people use their power for selfish gain with the notion that holidays like Passover and Yom Kippur are connected to Jewish control over financial markets.
Ye goes further in this rant, suggesting that Black people are the "12 lost tribes of Judah." This claim is an extension of an antisemitic trope claiming Black people are descendants of biblical Israelites - one which has been accepted by various radical Hebrew Israelite groups.
This antisemitic charge is part of a larger pattern that's been amplified by the rise of right-wing politics in America. This includes President Donald Trump's own controversial views on immigration and his frequent anti-Semitic tweets, as well as several right-wing media figures who have publicly praised and advocated for Donald Trump and accused Black people of being guilty of slavery.
Kanye West and adidas unveiled the adidas Yeezy Boost 350 V2 in September 2016, revolutionizing how we think about footwear. Combining their signature Primeknit material with Adidas' Boost sole, this sneaker provides cushioning as impressive as that found in performance sneakers.
The Yeezy Boost 350 V2 continues to be a huge hit with sneakerheads, selling out every time it releases. Part of its appeal lies in its comfort - making it one of the world's most comfortable shoes.
Many Yeezy fans and collectors have praised the shoe's in-shoe feel, which is thanks to its Boost midsole. This softer and comfier sensation has been credited as one of the major reasons for its success, making it easy for wearers to walk long distances in these shoes.
Another feature that makes the Yeezy Boost 350 V2 an ideal casual wear option is its versatility. It can be paired with various outfits and styles, making it suitable for both women and men alike.
For the Yeezy Boost 350 V2, various colorways are available such as "Oreo", "Frozen Yellow," "Beluga" and more.
For those seeking an elegant shoe, the Yeezy Boost is an ideal option. With its modern design and contemporary aesthetic, it can be worn with both casual and formal attire.
Although the Yeezy Boost 350 V2 shoe is suitable for both women and men alike, it's essential to know how to size up when purchasing a pair. The 350 V2 runs slightly small, so if your feet are wider than average then going half a size up is recommended when ordering new Yeezys.
The Yeezy Boost 350 is an ideal choice for those seeking to increase the value of their footwear collection. Its modern aesthetic and comfortable fit will guarantee you'll reach for it frequently.
Kanye West and adidas released their first sneaker together in February 2015 - the Yeezy Boost 750. It was an iconic release that revolutionized the sneaker market.
The Yeezy Boost 750 is an iconic high-top silhouette, constructed with premium materials and West's distinctive design aesthetic. It also ranks as one of the most comfortable sneakers available on the market.
In addition to Boost technology, the Yeezy 750 features a premium suede upper with perforations on the toe box for breathability. It also has an adjustable mid-foot strap for extra support and versatile gum tooling at its end.
The Yeezy Boost 750 comes in an assortment of colorways. Initially released with "Light Brown" and "Triple Black," the sneaker has since been rereleased in multiple other shades, such as "Chocolate."
The latest iteration of the Yeezy Boost 750 features a sleek blackout upper, offering more practicality than its predecessor's white sole and gray overtone.
It is essential to know that the Yeezy Boost 750 'Black' will release on Saturday, December 19th for $350 and can be purchased through adidas stores and select retailers worldwide.
Before the release of the Yeezy Boost 750, take a closer look at its sneaker through this lifestyle lookbook. Shown wearing dark jeans, this up-close perspective showcases its overall build and quality.
In addition to other design details, the shoe features an oversized rope lacing system and perforated toe box for added comfort. Furthermore, its versatile gum tooling glows in the dark.
The Yeezy Boost 750 is not only one of the most sought-after kicks, but it's also quite expensive. Therefore, it can be difficult to secure a purchase. But if you're willing to put money into these sneakers then you're guaranteed a satisfied customer!
Kanye West and adidas' Yeezy Boost 700 is one of the most beloved pairs of shoes in Yeezy history. Launched in February 2017, this dad shoe-style sneaker boasts a unique combination of materials, colors, and adidas Boost cushioning for exceptional cushioning.
Though not quite as popular as its bigger siblings, the 350 V2 and 750, the Yeezy 700 still has its devotees - and for good reason!
The Yeezy Boost 700 has been a part of the Yeezy line since February 2017, initially available on the Yeezy Supply Site in limited quantities. This popular model utilizes various materials with Boost cushioning for an overall textured and sturdy feel.
Many have even gone so far as to call the 700 model one of Yeezy's most iconic designs. It stands a bit larger than its siblings and features minimal branding on the upper.
As such, this model has rapidly become one of the most beloved sneakers in Yeezy history. Offering an array of colorways - including the Wave Runner - there is plenty for fans to choose from.
Kanye West was recently seen wearing the Yeezy Boost 700 MNVN Bright Cyan in New York City. These kicks boast a vibrant cyan-blue nylon upper with reflective "700" branding and no-tie lace system for easy entry. Plus, the shoe features full-length Boost cushioning system enclosed by black rubber midsole and outsole for an added level of grip.
Fans of Yeezy sneakers can look forward to the release of this Yeezy Boost 700 in "Hi-Res Red," available June 17 through adidas Confirmed and Yeezy Supply for $260.
As with many other Yeezys, the Yeezy Boost 700 will continue to be restocked in an array of colorways. This gives Yeezy enthusiasts plenty of choices so that they can pick and choose which options best suit their personal style.