The Problem With the New DreamWorks Logo

The Problem With the New DreamWorks Logo


The Problem with the New DreamWorks Logo

DreamWorks Animation is a global film studio known for creating some of the world's beloved animated films, such as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.

Recently, the studio released a new logo animation that has caused much discord on Twitter. Fans are disappointed that their beloved characters were left out.

It Reminds Us of Disney

DreamWorks is an esteemed animation studio renowned for producing some of the world's most beloved films, such as Trolls, Kung Fu Panda, How to Train Your Dragon and many others. Their impressive list of credits includes Trolls, Kung Fu Panda and How to Train Your Dragon among many others.

David Geffen and Steven Spielberg founded this company, which is a subsidiary of Comcast who also owns NBC Universal. Currently they are releasing Puss in Boots 3: The Last Wish as their next movie release.

Their filmography is ever-expanding, making it difficult to fit all their characters in one logo. Therefore, they opted for an animated version of their new logo instead.

DreamWorks' new logo showcases a child flitting through space, hovering over a galaxy filled with characters from some of their most beloved franchises. This includes characters from Trolls, How to Train Your Dragon, Kung Fu Panda, Puss in Boots and more - all featured prominently within the logo.

It's a wonderful way to honor Disney's long history of creating some of the world's most beloved and successful animated movies, but it also brought back fond memories for me.

Their new logo is reminiscent of both Disney's castle and Tinkerbell, both being symbols representing magic, dreams, and imagination.

DreamWorks has always been a perfect fit, and their animated films demonstrate this dedication to creativity and bring their ideas to life. This makes them an excellent partner for DreamWorks.

Another reason the DreamWorks logo resembles Disney is that it was designed by Saul Bass, a designer employed at DreamWorks back in 1994. At that time, Jeffrey Katzenberg hired Bass to craft the iconic logo.

When creating the DreamWorks logo, founder Tim Kring was inspired by his daughter's favorite book, The Sound and the Fury. He wanted to create a design that was both beautiful and representative of their animation company's values.

The original logo featured a boy sitting atop a crescent moon holding a fishing rod. This image symbolized their goal to create films that stood apart from those produced by other Hollywood studios.

It’s Too Long

DreamWorks Animation is the production company behind some of the world's most beloved animated films, such as Shrek, Madagascar, Kung Fu Panda and The Prince of Egypt. To date they have released 42 films worldwide.

DreamWorks logo - featured for over two decades on movie posters, books and toys - is an iconic icon that can be found throughout movie-themed merchandise. It depicts a boy sitting atop a moon with fishing line over his shoulder and can be seen at the beginning of most DreamWorks movies.

DreamWorks' logo has caused much controversy, but not because it's too long. The 32-second clip will appear before Puss in Boots: The Last Wish, set for release on November 26.

However, the 32-second trailer was met with widespread criticism online and many viewers are questioning its length. Some even asked why it had been extended so much!

This logo pays homage to the studio's history by featuring some of their most beloved franchises and characters, such as Puss in Boots, Boss Baby, The Bad Guys, Shrek and Kung Fu Panda.

It has also undergone some structural modifications that make the logo more complex and confusing. For instance, "DreamWorks" no longer features an icon at the top as was their standard practice previously; additionally, the words "OF DREAMS AND LAUGHTER" have been moved from left to right side of logo instead of left.

One change I'm particularly delighted with is their tweak to the typeface in the logo to make it more readable. The original lettering appeared too stretched out and you could tell they tried to maximize ITC Stone Serif's potential by stretching it so tightly.

DreamWorks films should definitely consider using this new logo! However, it has already caused much controversy and many to question their decisions.

It’s Too Similar

DreamWorks, one of the biggest film studios worldwide, recently unveiled their new logo. It has generated much discussion online with many people having mixed opinions about it.

The problem with the new logo is that it appears too similar to the old one. The iconic DreamWorks logo features a boy fishing on a crescent moon; an emblematic representation of both their company culture and history.

In 1994, three Hollywood titans - director Steven Spielberg, Disney studio chairman Jeffrey Katzenberg and record producer David Geffen - joined forces to form "DreamWorks," with the vision of having an independent movie studio with its own identity.

At DreamWorks, the founders of the company worked together on films like American Beauty and Toy Story. They wanted their studio to be a space where they could tackle projects unique from other studios while making movies that appealed to a broad range of viewers.

They chose a straightforward symbol to represent their company that would be easy to remember. In 1994, they hired artist Saul Bass to design the logo for their studio.

What began as a computer-generated logo eventually evolved into the hand-painted version used today. The inspiration for the original design came from reading books to Bass' daughter, and remains unchanged to this day.

But it's more than just a great logo; it's instantly recognizable and one of the most beloved movie logos worldwide. In fact, you may even see it featured on many toys and posters!

The original logo, however, has been criticised for its lack of personality. Critics point out that it doesn't include characters from some of Disney's most beloved movies such as Puss in Boots.

Unfortunately, it's impossible to fit all characters into a logo. Furthermore, representing such an expansive studio with so many films is not the best approach.

Thankfully, DreamWorks won't have this problem in the future. They plan on redesigning their logo soon with classic symbols alongside more contemporary elements. While it might take a bit longer than anticipated, it should look fantastic.

It’s Too Much

The new DreamWorks logo has already drawn criticism online. It's too long, it evokes memories of Disney, and it doesn't fit with most of their characters.

Established in 1994 by Steven Spielberg and Jeffrey Katzenberg, DreamWorks has since grown into one of the world's premier animation studios. Their credits include hits like Shrek, Kung Fu Panda, How to Train Your Dragon, Trolls and more - making them some of the world's most successful and sought-after animation creators.

DreamWorks' latest animated logo was designed by an eight-person team and took them more than eight months to finish. It features a child that soars through the sky, visiting some of their most beloved characters such as Po from King Fu Panda and Toothless from How to Train Your Dragon.

The logo is inspired by the iconic 1986 DreamWorks Logo, but has been modernized with an all-new animation. It pays homage to how animation has progressed from hand-drawn 2D art forms to today's 3-D models.

DreamWorks' trademark logo appears on most animated films they release. It even graced the Super Bowl trailer for Monsters v. Aliens and appeared on most home video releases until 2017, when they switched back to their 2004-2009 design.

Some current prints of Wallace and Gromit: The Curse of the Were-Rabbit feature this logo, but it may be used on other movies in the future as well.

The characters featured in the logo vary depending on which film it's used for; Puss in Boots: The Last Wish utilizes Gerda and Kay from The Snow Queen.

In case a character from the logo appears in a sequel film, they will be replaced by another from an unrelated franchise.

Fans who adore DreamWorks movies must address this issue head-on. While it's impossible to fit all characters from a DreamWorks movie into one logo, they must include the most significant ones for it to be worth watching.

Though some of their iconic characters from movie history don't appear in the logo, there are plenty of fans eager to see what else they have for us!

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