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FutureStarrRihanna and Jay-Z Praise Senior Citizens for Super Bowl Halftime Show Tribute
Rihanna's Super Bowl halftime show promises to be one of the biggest events this year, especially considering she has only been a star for 17 years. With such an illustrious past, there's much expectation placed upon her - a tall order!
She's already earned nine Grammy awards and is the youngest self-made female billionaire in history. Jay-Z has described her as a "generational talent."
The Super Bowl halftime show is always a spectacle, but it's not just about football. It's an opportunity to witness some of music's biggest names performing their finest works - this year Rihanna will headline for the first time in five years!
Jay-Z, born Shawn Corey Carter, has been a major force in the hip-hop scene for two decades. As an accomplished rap artist, rapper and producer he's collaborated with artists like Kanye West, Lil Wayne, Ne-Yo and Beyonce. Additionally his lyrics have earned him iconic nicknames such as "The Blueprint" and "H*A*M."
Jay-Z is an accomplished rapper and businessman. He co-founded Def Jam Recordings, home to artists such as Kanye West and Rihanna. Additionally, Jay invested in several businesses such as film production company and clothing line. Furthermore, Jay is a member of the Rock and Roll Hall of Fame.
His most acclaimed album is 2001's The Blueprint, which topped the charts and earned a Grammy nomination. In 2011, he joined forces with Kanye West to create Watch the Throne, which earned nine Grammy nominations and reached number one on all rap, R&B and pop charts.
After senior citizens at Arcadia Senior Living in Bowling Green, Kentucky went viral for their hilarious recreation of Rihanna's Super Bowl halftime performance, Jay-Z personally sent them a bouquet to express his appreciation. A photo posted on the facility's Facebook page shows Jay's message alongside the roses: "We love tik tok here at Roc Nation!"
Since then, Drake and his business empire Roc Nation have been working with the NFL on various deals, such as their partnership with Def Jam for the highly-viewed Super Bowl halftime show. While this arrangement with Roc Nation may be controversial due to alleged racial inequality behind-the-scenes, it has helped revive interest in recent years for the Super Bowl.
Jay-Z has remained an influential rapper since his retirement, remaining a beloved figure in music. He released numerous critically acclaimed albums and hit singles such as "Big Pimpin'" and "I Just Wanna Love U," plus he has numerous business ventures and investments under his belt - including his own clothing line.
Rihanna's Super Bowl Halftime Show was an instant hit when it premiered in February, but her performance received much criticism for being "obscene" and "pornographic." That's why she reached out to a group of Kentucky seniors who made an amusing recreation using TikTok that quickly went viral.
Though the Super Bowl has always been a big event, its viewership has always been somewhat low (last year it got 96 million). That changed this year when the NFL chose Dre as their halftime act and some of West Coast hip-hop's biggest stars joined him - providing viewers with an authentic celebration of the city that gave this genre so much ground to stand on.
The show featured an array of songs from both past and present, including several Tupac Shakur classics that unfortunately were not present for viewing. Other west coast rappers represented included Snoop Dogg, Kendrick Lamar and Mary J Blige.
Snoop Dogg recently made a big impact in the world of animation with his performance at the Super Bowl. His animated series "Doggyland" will teach young children about love and self-acceptance through dance, singing and rapping.
This is beneficial, as it demonstrates that the church isn't the only place where individuals can find love and forgiveness. Snoop Dogg's music, particularly its gospel tracks on his new album, could serve as a powerful tool to draw more people into Christianity; those who don't usually listen to gospel music can get an introduction into what it's all about.
Last year, Snoop Dogg's mother Beverly Tate passed away, and during his Super Bowl performance the rapper paid homage to her by including a photo of her in his set. Additionally, he donned an all-gold chain featuring Faze Clan design above it.
Jay-Z's Roc Nation and the NFL have once again joined forces to produce an epic Super Bowl Halftime Show, this year featuring hip-hop artists Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar--all of whom have built successful careers on rap music.
On Saturday night at SoFi Stadium in Inglewood, California as Los Angeles Rams and Cincinnati Bengals face off for the final seconds of the game, five rappers will take the stage as the main attraction of their halftime show. It marks an historic milestone for hip-hop as it becomes its own main event for the first time ever.
Josh Kell, Vice President and Executive Creative Director at experience agency Switch in St. Louis, believes it to be a positive development for both music business and rap industry alike, particularly during an era where people are becoming increasingly concerned with environmental concerns and climate change. "This development is truly beneficial," he states.
Kell reports that before the show, NFL and Roc Nation released a trailer that "enthused" fans and highlighted the artists performing. It featured Dre's message asking rappers to come together in Los Angeles for "an amazing Super Bowl performance."
In addition to directing Rihanna's Super Bowl Halftime Show this year, Blackstone has several high-profile projects in development. He's music directed upcoming events like the Emmy Awards and NBA All-Star Game, plus is working on a live experience based on his new album Legacy which includes songs such as Sullivan's "Round Midnight" and one that made President Obama's list of 10 songs for 2022.
Blackstone, a longtime member of Philadelphia's music scene, acknowledges that he doesn't always receive such recognition. However, he hopes to do more of this kind of work in the future.
Arcadia Senior Living Bowling Green recently shared a TikTok video of themselves dancing to Rihanna's 2009 hit, "Rude Boy," which has since gone viral and caught the attention of even Rihanna herself! She sent them flowers in appreciation for their heartfelt tribute.
Rihanna is renowned for her hits and music videos, but she also displays her affection towards seniors. She visited several senior living facilities last month and even delivered red roses to them. But this week she took her love of seniors to another level when she sent a bouquet to women recreating Rihanna's 2023 Super Bowl Halftime Show performance on TikTok, according to The Washington Post.
These women, from a retirement community in Kentucky, went viral for recreating Rihanna's 2009 performance of "Rude Boy" while wearing an all-white suit and thigh-high boots. After posting their video onto Facebook, it quickly gained over 30 million views and 3.5 million likes at present.
Jay-Z and his Roc Nation company had previously announced a partnership with the NFL in 2019, so he was integral to every aspect of this year's Super Bowl Halftime Show that he co-curated. His performance paid a heartfelt homage to Los Angeles, featuring California rappers Dre, Snoop Dogg and Kendrick Lamar alongside Eminem and Mary J. Blige.
Jay-Z and Roc Nation had booked the Super Bowl halftime show for three consecutive years, previously booking Shakira, Jennifer Lopez and The Weekend as special guest performers.
At the halftime show, performers did not hold back when performing their most famous songs - instead taking advantage of the opportunity to protest. This included Lamar self-censoring his line in "Alright" that said "and we hate popo," and Eminem taking a knee after performing his hit song "Lose Yourself."
Despite these omissions and allowances of protest, the halftime show was still a success. It served as an inspiring example of what hip-hop could look like at halftime and demonstrated how powerfully the Super Bowl Halftime Show can be used for social justice causes. There was an excellent balance of musicality and precision throughout the entire performance. Furthermore, it served as strong support for Black Lives Matter movement - which has been at the center of protest in NFL since Colin Kaepernick took a knee during his anthem last year.