Red Bull Announces 'Red Bull 1520' YouTube Channel

Red Bull 1520 pays homage to hip-hop's past 50 years by featuring talent-driven and engaging programming that celebrates both its legacy and future.

Red Bull 1520 offers exclusive content from Red Bull's music events across the US, along with monthly episodes featuring fresh episodes. Starting off with Red Bull Spiral, a monthly hip-hop music series that brings 3-4 MCs together in Red Bull's Los Angeles recording studio for an innovative cypher.

Red Bull Spiral

Red Bull, best known for its energy drinks, has been at the top of YouTube charts ever since its first video was published twelve years ago. This success can be attributed to Red Bull's focus on media production, extreme sports and branded events (think Red Bull Stratos).

Monster Energy may have the same market share and focus on action sports and media production, but Red Bull still manages to top them with five times as many views. This is likely due to Red Bull's well-thought out online video strategy which encourages viewers to engage with it.

Red Bull is an excellent example of an online brand that has executed this strategy successfully, providing a lesson to all. If your brand has a large following, it is essential that you create an efficient strategy for using YouTube efficiently in order to move your business forward.

Red Bull's videos have become successful by creating playlists around a specific theme. This allows viewers to watch multiple videos simultaneously, which keeps people engaged with the channel and keeps them watching.

Another essential tip for creating successful videos is to focus on your brand. Include your brand logo as often as possible, particularly at the start of each video, so viewers can associate your brand with what they see, leading to greater engagement.

When creating content for YouTube, it's essential to create videos that are optimized for the platform. This includes having an attractive thumbnail as well as compelling action and emotion in your clip. Furthermore, keeping your posts short and to the point will help ensure successful engagement on YouTube.

To achieve success on YouTube and beyond, it's essential that you take time to plan out your strategy before beginning production of videos. Doing this will guarantee a comprehensive approach to video marketing that will ultimately benefit your brand's growth on YouTube and beyond.

Red Bull Rap IQ

Red Bull has officially unveiled 'Red Bull 1520,' their brand-new YouTube channel dedicated to all things Hip-Hop. Packed with exclusive music content, behind-the-scenes clips and artist features you won't find elsewhere, this platform is created to keep music enthusiasts up to date on what's trending in entertainment.

Two standout series on the new channel: Red Bull Spiral and Red Bull Rap IQ, are two of the standout offerings. Through live performances, video editing, and inventive storytelling, these channels aim to showcase the very best in talent-driven content.

Spiral is an incredible hip-hop music event held at Red Bull's LA studio. Fans cannot wait for this electrifying experience that unfolds with 3-4 MCs brought to life through live DJs and special effects.

The Red Bull Rap IQ is not for the faint of heart. Utilizing multiple rounds of challenges and trivia, this test will put guests to the ultimate rap quiz in an entertaining yet competitive atmosphere. What makes the program special is that it combines video, live performance and animation for an engaging viewing experience.

Red Bull Gaming

The energy drink company recently unveiled their gaming YouTube channel that provides fans with access to esports competitions, live streams and more. This platform provides fans with an excellent opportunity to stay up-to-date on games and tournaments they follow as well as learn more about their favorite teams and players.

In addition to the main Red Bull Gaming channel, there are various other channels dedicated to specific gaming titles. One such channel, 'Red Bull Game On', showcases game show episodes featuring some of India's top streamers and casters competing against each other.

One such content series on the channel is 'Other Worlds', which showcases some less popular video games not often covered in mainstream esports coverage. Hosted by Red Bull gaming athlete and speedrunner David "GrandPOOBear" Hunt, this nine-episode series explores the passionate gamers that fuel these underground scenes of these games.

'Other Worlds: Killer Queen' is the seventh installment of this series and features BumbleBear Games' 5v5 Killer Queen arcade machine, where players team up as 8-bit bee-bears. Available to play on both PC and Xbox One, this title promises fun for everyone!

'Other Worlds: Speedrunning' is the sixth episode of this series and showcases several speedrunning events taking place in Canada. Hosted by professional speedrunner GrandPOOBear - who boasts a large following on Twitch and YouTube - it provides viewers with an exclusive look into Canadian speedrunning culture.

The channel also hosts a number of esports events featuring various games, such as League of Legends and Call of Duty. The 'Other Worlds' video series gives fans an inside look at less-popularized esports so they can gain a better insight into what goes on behind the scenes in the industry.

In addition to game-focused YouTube channels, there are also non-gaming YouTube channels that focus on other aspects of the industry such as sports and music. For example, the 'CANAL DO LOREDO' channel focuses on Brazilian football club Red Bull Bragantino SP and posts videos of matches as well as interviews with players.

Red Bull Original Series

Red Bull is one of the world's most beloved energy drink brands, selling 7.9 billion cans annually and dominating nearly double their closest competitor's market share. To maintain their dominance in this space, they reinvest a large portion of their profits into marketing initiatives that have proven highly successful on YouTube as well.

Similar to GoPro, Red Bull creates content on their YouTube channel that emphasizes excitement and adrenaline. This type of material appeals mainly to the 18-34 age demographic that consumes their energy drinks.

Due to this success, Red Bull has become one of the top content creators on YouTube. Not only do they share their own videos, but the channel also features popular sports stars and world records.

The brand's videos emphasize adrenaline and action, with a special focus on jumping and racing. Accompanied by captivating music, these clips keep viewers engaged and excited.

Another essential element of Red Bull YouTube strategy is the utilization of optimized thumbnails, which are essential for improving search engine ranking. A close-up photo, contrast and vibrant colors, movement and action all work together to create eye-catching thumbnails.

Particularly with snowboarding videos that draw a lot of attention. Excellent thumbnails also guarantee these clips the most exposure on YouTube.

Red Bull, a leading energy drink manufacturer, also has an impressive media production department. They invest significant funds into these videos and are renowned for their extreme sports content.

Red Bull TV also produces live events and shows related to sports, music, lifestyle and culture. Examples include the UCI Mountain Bike World Cup and Wings for Life World Run.

In January, Red Bull announced the launch of their YouTube channel 'Red Bull 1520'. Featuring hip-hop programming featuring beats, bars and live performances from rap's next movement, Red Bull 1520 pays homage to 50 years of hip-hop through talent-driven and engaging programming.