Paramore's new music video for 'Running Out Of Time' is an immersive dreamscape inspired by Alice in Wonderland. In the Ivanna Borin-directed clip, frontwoman Hayley Williams is pursued by massive musical instruments as they lurch towards her.

This uptempo track from their critically acclaimed sixth album This Is Why delves into anxiety and poor time management. In this visually stunning visual, Williams escapes into an Alice in Wonderland-like realm through her guitar case.

The Story

Paramore have maintained their artistic integrity throughout a lengthy and turbulent career, which has helped them stand out among many high-drama bands in an industry rife with internecine conflict.

Since 2004, when they formed in Franklin, Tennessee, Hayley Williams has been the driving force behind her band and their music. Her powerful vocals have earned them a global following as one of the most successful female-fronted acts in an otherwise male-dominated genre. Over these past 14 years, they've toured around the globe and become one of music's biggest successes.

They formed as a quartet and quickly gained notoriety on the Warped Tour, performing at numerous festivals and winning over fans with their catchy melodies. Signing with Fueled by Ramen in July 2005, they released their debut album All We Know Is Falling to critical acclaim.

In their video for "Running Out of Time," Paramore transports viewers into an Alice in Wonderland-esque dreamscape. Singer Taylor York, guitarist Zac Farro and drummer Zac Farro are surrounded by enormous musical instruments that seem to grow even larger.

Directed by Ivanna Borin, the video follows three members as they explore a surreal dreamscape filled with clocks, hourglasses and various instruments that seem to be stalking them.

In the music video, Williams is seen escaping into an Alice in Wonderland-like realm through a guitar case. Accompanied by her brother Zac Farro and friend Taylor York, she embarks on this adventure.

Along with her powerful vocals, she also plays the piano. Her lyrics are full of uncertainty and frustration; they serve as a reflection of where she has come from but also offer hope.

She sings, "Intentions only get you so far / What if I'm just a selfish prick?"

The song expresses how quickly time passes in someone's life and the narrator worries that it will pass too quickly. He still has things he wants to achieve and ways to prove himself to others, yet it appears there won't be enough time left for them all.

The Music

Paramore's critically acclaimed This Is Why album continues to delight with eccentric outfits, wild hairdos and unpredictable choreography. Now they've released the official video for "Running Out Of Time," from their psychedelic "This Is Why" EP - to mark its release!

The song, written by Hayley Williams, serves as a metaphor for how anxiety can impact one's time management. This theme has been explored before in music videos such as Taylor Swift's Blank Space or Kanye West's Runaway.

However, the music is surprisingly catchy and the clip boasts vibrant visuals. Directed by Ivanna Borin, Williams begins in a recording studio where she witnesses gigantic instruments come to life and expand ten times their original size.

She eventually slips into her guitar case and enters a portal, transporting her into an altered reality filled with vibrant colors and bizarre imagery. On the other side, she emerges to find herself surrounded by reminders of how quickly time flies by.

This style of music video has become increasingly popular, particularly among bands looking to gain visibility through YouTube and streaming platforms. While it may not be a particularly creative idea, it does remain an increasingly common trend.

When creating a music video, it's essential to consider the composition of each shot. This technique, known as "framing," gives your final product an enhanced cinematic appeal.

Another technique to consider when creating your video is the inclusion of actors. This can be used to tell the story behind the song lyrics or pay homage to a notable performer (see Carly Rae Jepsen's "I Really Like You") for instance.

If you are creating a project with actors, it is wise to write out a script first so everyone on your team understands their responsibilities and how the scene will unfold. Doing this helps guarantee you don't overlook any important components of the story which could result in less effective final product.

The Video

Paramore have shared an official video for their infectious new single, 'Running Out Of Time'. Directed by Ivanna Borin, the clip follows the band through a vivid dreamscape and pays homage to punk rock pioneer Vivienne Westwood with Hayley Williams wearing both her vintage 1990 Westwood bustier and metallic yellow dress from Westwood's 2016 Spring/Summer collection in the clip.

Paramore have released three music videos in support of their latest album, 'This Is Why'. They announced the album's arrival last September with a video for its title track and followed that up with another video for 'The News' later that month.

In the 'Running Out Of Time' video, Hayley Williams enters a guitar case which transforms into an Alice in Wonderland-like world where she is stalked by giant, anthropomorphic musical instruments. She eventually ends up trapped in an altered reality of vibrant outfits and unpredictable choreography.

The band's familiar themes of anxiety and poor time management are brought to life in stunning visuals for the 'Running Out Of Time' video, where familiar concepts are explored in a surprising light. The video begins with Williams lying listless in a recording studio before giant, anthropomorphic drums and guitar begin to lurch towards her.

Once the drums and guitar have reached her, Williams is transported into an Alice in Wonderland-like world by way of a guitar case that has doubled in size. The music video features stunning visuals as well as an intense performance from Williams dressed in vintage Vivienne Westwood garb in tribute to her late punk fashion inspirations.

Paramore will embark on their own global tour in support of 'This Is Why' this spring, starting in South America in March followed by a UK/Irish run in April followed by a North American trek beginning May. Additionally, Paramore will support Taylor Swift on select dates of her 'The Eras' tour this summer.

Last Friday (February 10) Paramore's sixth studio album 'This Is Why' was released and quickly earned critical acclaim. Its title track debuted at number one on Billboard's Alternative Airplay chart, giving the trio their first number one single ever and was even voted 'Hottest Record of the Year' by BBC Radio One listeners. NME described It as "the triumphant sound of a band reborn."

The Lyrics

Paramore have just unveiled the music video for "Running Out Of Time," the third track from their highly-anticipated album This Is Why. Directed by Ivanna Borin, the clip follows Hayley Williams through a vibrant dreamscape as she dons vintage Vivienne Westwood bustier from 1990 and metallic yellow dress from their Spring/Summer 2016 collection.

The song explores time-related anxiety and inadequate time management, with Williams lamenting her incapacity to get everything done she wants done. She wishes she could keep a list of tasks like dropping by a friend's house with flowers or sending her boyfriend an unexpected thank you note months in advance.

Since childhood, her health issues have been a constant part of life; but she remains determined to make the most of it and work on finding solutions.

After some setbacks, she finally achieves her goal. The song begins with her singing in a music studio, struggling to write lyrics and find inspiration. As she looks around the room and sees giant musical instruments come alive, she quickly escapes into an imaginative fantasy realm similar to Alice in Wonderland.

Once she crosses over, she's immersed in an equally whimsical and surrealistic world where she can run around like no one has ever run before. Surrounded by clocks and hourglasses, everyone seems to be in a playful whirlwind of energy.

In the song, she lists various reasons why she ran out of time in various situations such as oversleeping, traffic jams, spilled coffee and a car accident. The first verse mocks her time-related anxiety while the second provides an honest account of when she actually did run out of time.

Last Friday, Paramore released their sixth studio album 'This Is Why' via Fueled by Ramen and it quickly went to number one on the Billboard charts. To celebrate, they are embarking on a North American tour that begins in May with dates across the UK and Ireland.