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FutureStarrOzuna & Feid's "Hey Mor" Lands at No. 1 on Latin Airplay For a Second Week
Ozuna and Feid are on an incredible roll, with their latest release "Hey Mor" reaching No. 1 on Latin Airplay for a second week, according to Luminate Data.
Ozuna achieves his 29th top 10 on the multimetric chart, which measures airplay, streams and digital sales. Feid also achieves a new career milestone with his third top 10 on the chart.
Latin music has seen a meteoric rise in the digital age. With an ever-expanding audience, more and more artists are venturing into this genre. A look at the Hot Latin Songs Chart shows just how much Latin pop has evolved over time.
This chart is constructed with data from all-genre radio airplay, digital song sales and streaming. Streaming remains the dominant factor on this graph; it includes paid subscription streams (representing a full point value per play), ad-supported streams (representing 2/3 point value per play) and programmed streams (representing 1/2 point value per play).
Last October, Ozuna achieved his second No. 1 on the Latin Airplay chart with "Hey Mor" from his fifth studio album OzuTochi; it followed "Somos Iguales," featuring Louchie Lou & Michi One which topped the tally for one week last October.
Feid's first No. 1 on the Hot Latin Songs list, "Porfa," marked his first success as an independent artist and featured an all-star team of J Balvin, Maluma, Nicky Jam, Sech and Justin Quiles on vocals.
"Hey Mor" has now spent nine weeks on the chart and experienced a 12% boost in audience impressions during its latest tracking week of Feb 17-23, according to Luminate Audience.
With over 40 million spins on Billboard's Top Latin Stations playlist, Chesca's track has achieved critical mass and is unstoppable in the digital age. It also marks her biggest airplay success to date - boasting over 1,200 spins in Venezuela, close to 1,000 spins in Argentina and support from key stations throughout the Caribbean and South America.
"Hey Mor" is one of the most popular tracks on Latin Music Chart and looks set to remain so in the coming months. Starring Feid and Ozuna, its video has already amassed millions of views on YouTube and social media platforms alike. This powerful combination of trance-like rhythm, captivating lyrics and breathtaking vocal performance promises to be a hit for years to come.
This week, two rising Latin superstars are on fire. Ozuna & Feid's 'Hey Mor' is the latest track to reach No. 1 on the Latin Airplay Chart, earning it its 29th No. 1 position on the list in the process.
Ozuna's second win on the Billboard Hot 100 comes with his OzuTochi single "Somos Iguales" featuring Tokischa, which peaked at #1 last October. According to Luminate Media, this song has also become one of this year's most-played tracks on regional Mexican radio stations.
Ozuna's single "Hey Mor" joins an ever-expanding list of artists making waves with trap music, featuring its rapping and dancehall influences. With this latest offering, Ozuna adds to this exciting genre that is quickly gaining traction on the charts.
On March 4, 2019, 'Hey Mor' reached over 10 million audience impressions, earning it the top spot on the all-genre Latin Airplay chart. With 612 million streams in 2022, this track's recent surge on the all-genre chart serves as a testament to its continued success.
Feid has achieved another major accomplishment with 'Hey Mor', becoming his second #1 on the chart. This marks three of his seven career appearances on Latin Airplay chart, including "Porfa" featuring J Balvin, Maluma, Nicky Jam, Sech and Justin Quiles in August 2020.
In addition to topping the Latin Rhythm Airplay chart, "Hey Mor" has become one of this year's most-streamed songs on Spotify with over 515 million streams and is a top performer on YouTube with views exceeding 330 million.
The track's success can be attributed to DJ Luian, owner of the Puerto Rican label Hear This Music. In the past, Hear This has propelled artists such as Bad Bunny and Chris Jeday to the top of Latin Rhythm Albums charts.
Ozuna and Feid have had a successful partnership for over ten years, with each other's musical styles complementing each other perfectly. Together they've released multiple albums, featuring collaborations with artists like Bad Bunny, Chris Jeday, Karol G and Anuel AA among many others. Both artists are currently working on new projects with plans to release more music soon.
Feid and Ozuna's first collaboration was a hit, and this song continues that success. It recently reached the summit of Billboard's Latin Airplay chart, becoming Ozuna's 32nd number one single.
This week's number one ranking is largely due to increased listener impressions, with an audience growth rate of over 12% in the U.S., according to Luminate Audience Measurements. Streaming streams make up a substantial portion of this chart's total and have also played an influential role this week's ranking.
Due to new rules that penalize free plays, paid streams now carry much greater value than before. Typically, an artist needs 100 paid plays in order to equal one free play on the charts.
The new rules make it simpler for artists to reach a wider audience. For instance, streaming services now provide the option of a "listen only" subscription with no ads and tracking, giving artists more exposure and revenue-generating potential.
Furthermore, these new rules offer the music industry a better insight into how consumers listen to songs online. This data can be analyzed so artists and labels can refine their marketing and promotion tactics accordingly.
Feid and Ozuna's "Hey Mor" is a top hit across all these charts. It's the most streamed song on Latin Rhythm this week and sits atop the Latin Airplay chart as well.
It's a deceptively straightforward track, built upon an intriguing pattern of meter shifts and harmonic progression. The song begins in 4/4 time but quickly transitions into 2/4 time throughout its progression. This deceptive cadence helps bring out the unique sound of this track, serving as an effective "trick" to get people singing along.
Ozuna's single "Tell Me Why" serves as the lead single from his forthcoming album Aura, which will feature multiple collaborations with other artists. The track will surely appeal to his existing fans and it's likely that this radio boost will allow Ozuna to secure additional Hot 100 placements in the coming months.
Latin pop is a worldwide phenomenon, so it's no surprise to see several top acts from the region on Billboard charts. From Latin rap powerhouses like Ozuna to reggaeton singer Bad Bunny, these artists are revolutionizing music genre and becoming hugely successful internationally.
These artists have been making waves in America for some time now. Romeo Santos, for instance, had already become a hit performer in France and Italy before finding success in America. Additionally, his group Aventura achieved Number One hits across Europe before reaching American shores.
Bad Bunny's hit single "Callaita" was an international success, spending 32 weeks at the top of the Hot Latin Songs chart and becoming its year-end No. 2. Furthermore, his debut album Oasis sold over 3 million copies in its first week and finished as our No. 1 all-genre Top Latin Album of 2018.
Another big hit from Latin pop is Ozuna & Feid's "Hey Mor," which climbs to No. 1 on the Latin Airplay chart for a second week thanks to an impressive 12% boost in audience impressions during its tracking week of Feb 17-23.
This new version of the track, featuring DJ Snake, K-pop star Lisa from Blackpink and Latin superstar Ozuna, has already made waves in America. The song also debuts atop the Hot Latin Songs Digital Songs chart for a second week, showing that it's an unstoppable force in its genre here in America.
"Hey Mor" continues its streak of topping the Latin Streaming Songs and Dance/Electronic Streaming Songs charts for a second week, as well as being in the top 10 on Hot Latin Songs Digital Songs and Latin Streaming Songs totals. This marks the third time a Latin pop hit has topped all three charts simultaneously.
Aside from 'Hey Mor,' there have been a few other hits that have dominated Latin Digital Songs chart in 2021. These include "Money" and "Lalisa," both topping Rap Digital Song Sales chart early 2021; as well as "Siempre" and "Lalisa," debuting on World Digital Songs chart. These songs are just some of many that have helped shape Latin music and its global popularity.