McDonald's, PepsiCo, GM Flex Their - The Future of Fast Food

  Since contactless ordering, drive-thru options and online ordering make ordering fast food convenient, brands have scrambled to update their locations to accommodate these new habits. Chipotle recently unveiled its 3,000th location with an automated drive-thru pickup lane for digital orders; Del Taco has followed suit by creating similar concepts at their locations. Digital Ordering Even as fast food chains increasingly prioritize automation and digital ordering, customers still prefer ordering in person. According to a survey, 51% of customers identified in-person ordering as the single most significant change they experienced at fast food restaurants over the last year. Technology doesn't need to take over industries - rather, companies will invest in solutions designed to enhance customer experiences and streamline operations. Mobile ordering through branded apps has become an increasingly popular solution, reducing errors and saving time while building brand loyalty and improving customer service. Some brands are using digital platforms to encourage tipping. This can increase profitability and customer satisfaction as it makes leaving tips easier. Consider kiosk-style self-ordering machines, which can quickly deliver orders to patrons while also cutting labor costs and retail location expenses. Subway, McDonald's and Taco Bell have all adopted kiosks into their operations; Taco Bell even has an innovative drive-thru drive-thru which doubles up as a kiosk! These machines can serve up sandwiches, fries, pizza and other items on demand as well as drinks, desserts and snacks on-the-go. Restaurant operatorss who want to reduce labor costs while improving customer experience while making meal preparation faster for employees have an exciting option available to them: food carts. While still relatively young, this technology could become mainstream by 2023 and could revolutionize the fast food industry. Automation GM Flex Their offers customers several customizable options to enhance their dining experience, such as drive-thru ordering and digital ordering; healthy options and meal plans; as well as time, location and restaurant preferences. GM Flex Their can tailor their delivery system to accommodate individual customer preferences, whether via mobile app or an automated kiosk located outside a restaurant. McDonald's Pepsico GM Flex Their technology team is committed to driving growth with smart investments that offer both customers and employees the best experience. This includes new innovations like artificial intelligence and automated order taking as well as modernizing data systems so as to move faster while improving both their experience as customers and crew members. Brian Rice serves as Executive Vice President and Chief Information Officer for McDonald's worldwide technology organization. In this capacity he manages a portfolio and partnerships that transform customer and employee experiences while driving global business expansion. He has more than two decades of experience leading enterprise technology teams at world-renowned brands and businesses such as Kellogg Company, Mars, General Motors and Cardinal Health. At each step, he successfully modernized technology systems and expanded capabilities while elevating digital's role in cultivating customer relationships that facilitate growth. Skye Anderson has played various financial and operational roles within McDonald's since 2003 to provide support to West Zone restaurants and franchisees. Her passion lies in driving strong business results while developing emerging talent to enhance employee success at McDonald's. Skye currently serves on the boards for Midtown Educational Foundation, Skills for Chicagoland's Future and Human Resources Policy Association. Healthy Options One of the great advantages of fast food is that it can be eaten on-the-go. That doesn't mean compromising on a healthy diet for an enjoyable fast food fix; with some planning and foresight you can avoid overeating altogether. Here are some healthy fast food options that will get you closer to being the best version of yourself: all-in-one grilled chicken meals, fresh fruit or salad, and low calorie, high flavor beverages should top your list of food and beverage selections. Social Media McDonald's Pepsico GM Flex Their is dedicated to creating an environment in which customers feel welcome on Facebook and Instagram by offering incentives for posting and encouraging people to share their favorite meal ideas amongst themselves. By doing this, they create an environment which fosters customer relations while leading to repeat visits and sales. Morgan Flatley earned recognition on Ad Age's World's Most Influential CMO list for her innovative social media campaigns. As an expert in branding and marketing, she earned spots on Adweek's Brand Genius list as well as being honored by Chicago Advertising Federation with the Advertising Woman of the Year award. Since joining McDonald's, she has led some of our most captivating and transformative creative work and is dedicated to pushing forward-thinking creativity forward. Combining global food and beverage expertise with customer engagement strategies through meaningful content creation is what sets her apart as one of McDonald's most inspiring leaders. As Executive Vice President and Chief Customer Officer for McDonald's, Manu Steijaert oversees data analytics, digital customer engagement and global marketing teams to deliver an authentic and compelling customer experience across physical and digital McDonald's touchpoints. His goal is to lay a strong foundation for its future by adding value for customers and partners alike. Brian Rice is responsible for driving McDonald's business growth globally through world-class technologies and partnerships. As Global Head of Technology he oversees an industry-leading organization which powers restaurant, digital technologies and infrastructure management as well as cybersecurity capabilities - creating unparalleled experiences for McDonald's employees and customers worldwide through technology.