Add your company website/link
to this blog page for only $40 Purchase now!Continue
Grammy-nominated rapper Latto kicks off the new year with her upbeat single and video "Lottery," featuring LU KALA from RCA Records. Directed by Chandler Lass, this upbeat hit arrives today at noon ET.
Nearly one year after her sophomore album 777, Latto returns with "Big Energy," garnering two 2023 Grammy nominations. With collaborations from 21 Savage, Lil Wayne, Child Gambino and Kodak Black on board, this track continues her impressive list of achievement.
Atlanta native Latto is starting off 2023 on a high note with her new single and video "Lottery," featuring Congolese-Canadian singer LU KALA. This feel-good '70s-inspired bad bitch anthem will bring your FYP to life!
The track features an infectious hook from Atlanta rapper Drake and powerful vocal performance from Lu Kala. It's sure to get you moving, whether you're dancing in the club or just tapping your head along to it at home.
The video for Latto's song is just as sensual and seductive as its title suggests. It depicts her throwing money around in a club and limousine as she dances along to her latest hit.
Latto has once again proven she's not to be underestimated, especially after last year's success with "Big Energy." This RIAA-certified 2x Platinum hit was the first female rapper to reach the top of Pop, Rhythm and Urban Radio charts with one single.
She's the first female to achieve this distinction in 12 years, joining an esteemed list of superstars including Rihanna ("Rude Boy"), Alicia Keys ("No One"), Beyoncee ("Irreplaceable") and Mariah Carey ("We Belong Together").
Latto's music video for "Big Energy" features her performing on stage before a sold out crowd and rapping about the power of her voice. Additionally, she pays homage to her award-winning debut album 'Latto' which has been certified gold.
Latto ended the year on a high note, earning two Grammy Award nominations in December for "Big Energy (Live)." This week, Latto is back with her first single of 2023 "Lottery," which will make its broadcast premieres on MTV Live, MTVU, MTV Biggest Pop as well as Paramount Times Square billboards. We caught up with the Georgia rapper to get an exclusive look at both her 70's-inspired feel-good single and all the excitement surrounding it.
Alyssa Michelle Stephens aka Latto has quickly made a name for herself as one of the nation's premier female rappers, thanks to her sharp wit and Southern drawl. She's topped the charts and earned major industry accolades such as being named "Best New Artist" at the 2022 BET Awards, two Grammy nominations, a VMA nomination and featuring Mariah Carey and Young Dirty Bastard on her latest project 777 which debuted in the top 20 on Billboard's Hot 200 chart and recently earned Platinum certification by RIAA.
Her breakout track, "Bitch from Da Souf," quickly made her a household name in the 2020s female rapper era. The track caught the attention of RCA Records who signed her to their label shortly after its release. The RIAA-certified Platinum track has gone on to become her biggest success to date, hitting the top five on both Billboard Hot 100 and Top R&B/Hip-Hop Songs charts.
She has since then, her unique style and unmatched pen game have continued to set her apart. In August last year, Queen of Da Souf was released and immediately gained notoriety on multiple XXL Freshman lists, earned two Grammy nominations, as well as earning her the title of "Best New Artist" at the 2022 BET Awards.
This project includes her sensual ode to winning the lottery, "Lottery," featuring Congolese-Canadian singer Lu Kala. Produced by Dr. Luke and Rocco Did It Again!, the song celebrates life after winning.
Latto and Lu Kala's music video features a disco-inspired party where they throw money in a limousine while getting down on the dance floor. As if they're madly in love, Latto and Lu Kala appear to be kissing throughout their performance in the music video.
RCA Records has unveiled the official video for Atlanta-based Grammy nominated rapper Latto's new single "Lottery," featuring Congolese-Canadian singer LU KALA. Directed by Chandler Lass, this upbeat number will be broadcast on MTV Live, MTVU and MTV Biggest Pop as well as Paramount Times Square billboards tomorrow (February 17) at 5 p.m.
Atlanta-born and raised rapper Latto has established herself as a force in the 2020s female rapper movement with over 1 billion streams across all platforms. Her breakout hit song, 2019's taunting "B*tch From Da Souf", cemented her place among other rising female rappers such as Saweetie and rap icon Trina who guested on the track.
Her 2021 RIAA-certified 2x Platinum hit "Big Energy" skyrocketed to the top of the charts and earned her a host of awards, including winning the 2022 BET Award for Best New Artist as well as being nominated for two 2023 Grammy Awards in both Best New Artist and Melodic Rap Performance categories.
Latto's career has taken off, leading her to tour the world with Lizzo. But it wasn't just her music career that made headlines on Valentine's Day when 21 Savage surprised her by filling her hotel suite with roses and balloons before treating her to a fireworks show.
Latto is an innovative artist, fusing trap influences with Southern charm to craft her unique style of music. With a debut album in the works and her first studio release scheduled for 2023, Latto looks set to soar to new heights in her career. Check out her latest single "Lottery" below and stay tuned for more of Latto's music coming soon.
Latto, an Atlanta-based rapper, has achieved a great deal in her early teens despite only being in her late teens. Her list of accomplishments includes receiving a Grammy nomination for "Best New Artist" and charting several top 10 singles such as "Wheelie," "Big Energy," and "Soufside."
She is currently touring with 21 Savage and will perform at the BET Awards in November. Additionally, she was featured at MTV Video Music Awards in April and will join DJ Khaled on his upcoming tour in 2022.
Latto recently released a collaborative track with Congolese-Canadian singer Lu Kala. The uptempo, horn-heavy banger showcases Latto's lyrical skills as well as their distinct Southern flair.
Fans who love to see women show off their style should watch Muwop. It features an array of vibrant women and highlights Latto's daring attitude in all its beauty.
Latto's most captivating song, featuring an all-female chorus and dance routine, is also her most popular track from her platinum major label debut Queen of Da Souf - making it a must-listen for hip-hop music connoisseurs everywhere.
The video, produced by RCA Records and directed by maliaSHUTup, stars Latto alongside GloRilla and Gangsta Boo. Not only is the playful video an essential must-watch for any rap fan, but it has certainly won Latto many new admirers as a contender for best video of the year.
RCA Records has released the official video for Latto's "Lottery," featuring Congolese-Canadian artist Lu Kala. Produced by Dr. Luke and Brandon Benjamin, it follows on the heels of Latto's debut album 777 last year which featured fan favorite "FTCU" with GloRilla and Gangsta Boo. Watch 'Lottery's' music video directed by Chandler Lass below!
Hit play to stream "Lottery" by Latto on Spotify or Apple Music now and let us know your thoughts in the comments! Stay tuned for more from this "Big Energy" rapper in 2023; until then, follow Latto on Instagram and Twitter! We appreciate all of your support, love and respect - powered by HNHH The Biggest! We strive to bring you the latest entertainment industry updates.