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Rihanna made history at Super Bowl LVII, not only ending her seven-year musical drought but also revealing she is pregnant with her second child. The daring singer took over the stage with an epic medley of hits while subtly announcing her pregnancy via her Instagram story.
The star's performance was made even more unforgettable by 20-year-old TikTok performer Justina Miles, who became the first deaf American Sign Language (ASL) interpreter ever to perform at a halftime show. Her video went viral as her energetic signing garnered widespread applause online.
TikTok is one of the most popular social media apps available right now. Here, people of all ages can create and share short videos on nearly any topic imaginable. These clips usually last six or 15 seconds and often feature filters, music, and animation effects.
Users upload content onto the app, from dance challenges and lip-syncing challenges, music, humor, fitness videos and more - which goes viral quickly, giving users exposure and access to millions of potential customers.
Miles' performance at Rihanna's Super Bowl halftime show was an instant sensation with fans online, making her history as the first deaf performer to interpret Rihanna's songs in American Sign Language (ASL) during her performance, according to CNBC.
She's currently a nursing student at Bowie State University, an HBCU in Maryland. With an impressive resume and valedictorian status from Model Secondary School for the Deaf in Washington, DC, she boasts an impressive list of accomplishments.
Rihanna's ASL performance during her Super Bowl performance has already gone viral on TikTok, with many users hailing her talent and setting an inspiring example of how social media can be utilized for good. She truly exemplified this principle.
Many brands opt for more established social media platforms like Facebook or Instagram, but TikTok is an increasingly attractive alternative that has plenty to offer marketers. With over 1 billion users and an expansive reach, the platform offers businesses plenty of chances to use it in their marketing initiatives.
Some of the best uses for TikTok are to create content that engages a particular theme or trend. For instance, when a popular TV host encouraged his viewers to post videos of themselves rolling like tumbleweeds on the app, he launched the #TumbleweedChallenge which quickly went viral, garnering thousands of entries with millions of engagements.
In addition to creating original content, brands can collaborate with influencers on branded hashtag challenges that generate significant engagement and drive traffic. Universal Pictures used this strategy for their movie "The House With A Clock in its Walls."
TikTok's wide audience and rapid trend-following make it an invaluable resource for social media marketers. Users are free to experiment with various tactics, testing what works and doesn't work before making a permanent commitment.
Rihanna may have been the star of Apple Music's Super Bowl Halftime Show, but another performer stood out: Justina Miles - a 20-year-old nursing student at Bowie State University who stunned everyone with her live American Sign Language interpretation of Rihanna's medley.
The Philadelphia native made history twice during her performance at the Super Bowl: she interpreted Sheryl Lee Ralph's rendition of "Lift Every Voice and Sing," commonly referred to as the Black National Anthem, before thrilling fans with an electrifying rendition of Rihanna's 13-minute medley.
Miles, who is Hard of Hearing, has performed on numerous stages across the U.S. She earned a silver medal as part of the women's 4x100 track relay team at last year's Deaflympics in Brazil and serves as cheerleader at Model Secondary School for Deaf in Washington D.C.
On Sunday, she was one of several ASL performers invited to perform at the Super Bowl as part of a partnership with the National Association of the Deaf. Other notable names included Oscar-winning actor Troy Kotsur who signed Chris Stapleton's National Anthem; Colin Denny from Arizona's Navajo Nation who sang "America the Beautiful" using both American Sign Language and North American Indian Sign Language; and rappers Sean Forbes and Warren "WaWa" Snipe who performed their own version of the national anthem.
At a pre-game ceremony, she also performed "Lift Every Voice and Sing." Her rendition of this iconic song captured the attention of people around the world - particularly on Twitter!
Miles brought Rihanna's hits to life during her performance on stage, dancing and signing along to some of her biggest hits such as "Work," "Diamonds," "Umbrella" and "Pour It Up." Her energy was contagious, bringing each song to life with her energetic signing style.
Her energy and powerful vocals were truly captivating, and fans were instantly won over. Some even dubbed her the "true star" of Rihanna's Super Bowl medley!
Miles has achieved great success so far, yet still faces many more obstacles as she progresses in her career. As a deaf athlete who competes in volleyball and cheerleading, she draws inspiration from both experiences as she strives to reach success. Miles said she isn't afraid of obstacles or setbacks - rather, she is determined to succeed regardless of what comes her way.
American Sign Language interpreter Justina Miles signing the Black National Anthem before Rihanna's Super Bowl halftime show is going viral. She's the first deaf woman to perform at the game, according to NFL on CBS - and she rocked it, making Rihanna's historic performance accessible for millions across America.
Social media users were delighted by her enthusiasm in sign language, who praised her energy and ability to mimic the pop star's voice. Videos of her energetic signing have amassed hundreds of thousands of views online.
She has performed ASL interpretations of concerts across the country and was part of team USA at the 2021-2022 Deaflympics in Brazil, where she won a silver medal as part of their 4x100 women's track relay team, according to NAD (National Association for the Deaf).
The 20-year-old from Philadelphia is an ardent cheerleader and nursing student at Bowie State University in Maryland, where she's been on the cheerleading squad since her freshman year.
Miles, a cheerleader and hard of hearing, makes her an intriguing candidate to serve as sign language interpreter in sports where hearing loss is common. With family members with hearing impairment and her mother deaf, she has always learned how to communicate using sign language.
No surprise that her TikTok video of her singing Lil' Kim's "Crush on You" has gone viral, with over 1.1 million views. Additionally, a deaf model was asked to collaborate with her in the video.
Miles loves being a cheerleader because it allows her to bring her passion for sign language onto the stage. In fact, Miles describes cheerleading as her way of "expressing herself".
She is an athlete who represented the United States at the 2021-2022 Deaflympics, winning silver in the 4x100 women's track relay event. Additionally, she graduated as valedictorian of her class at Washington D.C.'s Model Secondary School for the Deaf.
Miles is an inspirational American Sign Language interpreter and role model for other deaf individuals. Her goal is to motivate them not to let obstacles stand in their way of achieving their dreams, encouraging them to always believe in themselves to go further and achieve more than expected.
Rihanna's Apple Music Super Bowl halftime show captured millions of viewers with its animated routine on floating platforms high above the field, but another performer also made headlines: Justina Miles, a 20-year-old TikTok star who became the first deaf person to provide ASL interpretation at the Super Bowl.
On Sunday's Super Bowl, Miles sang several of Rihanna's biggest hits including B*tch Better Have My Money, Work, Diamonds and Umbrella with incredible energy on stage. She was one of many ASL interpreters present to sign songs before and during the game including CODA Oscar-winner Troy Kotsur who provided ASL translation for Chris Stapleton's national anthem performance as well as Colin Denny who signed Babyface's rendition of "America the Beautiful" using both American Sign Language and North American Indian Sign Language combined together.
Miles' video of herself signing her lyrics to music went viral, quickly capturing the attention of deaf social media users. Many praised her energetic and captivating performance.
She has been active on TikTok since she was a child, but this performance marked her first major professional milestone. In addition to dancing, she expresses herself creatively through music and sign language.
Her talents also extend to athletics, having represented the United States at the Deaflympics in Brazil. As part of the team that won silver in the women's 4x100 relay event, she continues to demonstrate her versatility on the court.
Miles is a hard of hearing girl who enjoys dancing and creative expression through music and sign language. She graduated as valedictorian of the Model Secondary School for Deaf in Washington DC and is currently studying nursing at HBCU Bowie State University.
Miles felt honored and blessed that Rihanna signed her for her halftime show on Sunday. It is an experience she will never forget, and her energetic performance has been featured by numerous news outlets.
Though she didn't get to meet Rihanna face-to-face, she was able to connect with the singer via social media and even received a DM from her complimenting her energetic performance.