Jimmy Butler Trademarks 'Himmy Buckets' For Branding Purpose

  Jimmy Butler has made quite an impactful name for himself both on and off the court during his professional basketball career. A six-time NBA All-Star, Butler battled through youth challenges by living with friends before accepting a college scholarship at Marquette University. "Himmy Buckets," as his teammates refer to him, has earned him the reputation as an unrivaled competitor on the court and in competition. Now the eighth-seeded Miami Heat forward is capitalizing on his playoff run to take down opponents like Sacramento in this postseason run. Trademark Details Jimmy Butler has his hands full leading the Miami Heat to an NBA Finals win, but he's also set his sights on creating an off-court business empire. Butler is set to launch his own branded coffee line and already trademarked one of his more well-known nicknames for it - Trademark attorney Josh Gerben noted this filing on May 24, which Josh Gerben shared via tweet. It states that Butler can use his signature phrase on beverages such as coffee and tea beverages, carbonated drinks, seltzer water, beer bottles bottled water coffee cups/mugs clothing as well. The filing states that the "HIMMY BUCKETS" trademark will be used to promote these items and feature it on clothing like shirts, pants, footwear, hats and jackets. Rhone, which distributes active and loungewear products in stores like Nordstrom and Equinox will distribute this brand; its exact stake in the business remains unclear. Butler has earned wide praise during his unexpected playoff run with the Heat, drawing attention and admiration for his fierce competitive spirit and unfaltering self-assurance that have made him one of the league's most beloved players. Off-court too, his business acumen has enabled him to establish an influential brand. Butler was selected by the Chicago Bulls in 2011 NBA draft, and has played for four different teams over his career, including brief stays with Minnesota (2017-18) and Philadelphia (2019-20). Most recently he signed a lucrative deal with Miami Heat that has cemented their playoff push. On Thursday night, LeBron and his teammates will battle against the Denver Nuggets for Game 1 of their Eastern Conference finals matchup and hope to become only the second eighth seed ever to make it all the way to the Finals. Butler has yet to lose a game in this series, adding to the anticipation surrounding their meeting. So far, Butler and the Bulls have won seven straight, while three out of their last four losses came against Denver. Clothing Jimmy Butler led the Miami Heat back into the NBA Finals this season for a second consecutive time, and is looking to capitalize on it with merchandise sales. According to Gerben IP attorney Josh Gerben's tweet on May 24th, Butler filed trademark application for Himmy Buckets which will eventually launch as coffee, beer, soda, bottled water and clothing brand under this trademark. The trademark application states that Himmy Buckets apparel will consist of shirts, hoodies, caps, pants and sneakers as well as sportswear and accessories such as hats and bags. It will focus on themes related to winning and overcoming obstacles as well as NBA Finals imagery such as slogans or imagery from past championship games; its trademark includes the words "Himmy Buckets," as well as silhouette of Butler's head and shoulders and his jersey number 35. Butler has established himself as one of the league's most beloved players during his lengthy NBA career, garnering wide acclaim for his high level of play, competitive fervor, and unshakeable confidence in himself. Butler has been instrumental in leading Miami Heat to their incredible Cinderella run to the championship game; helping lead series wins over No.1 seed Milwaukee Bucks, No.5 seed New York Knicks, and No. 2 seed Boston Celtics during this incredible run. Off the court, James has also made headlines with his business ventures. In 2020 during NBA playoffs he founded luxury coffee company Big Face Coffee; most recently he signed a multi-year contract with Chinese apparel brand Li-Ning worth $3 Million per year according to Sportskeeda. Houston native Butler had an intriguing upbringing. After being kicked out of his mother's house at age 13, he spent some time living on the streets before eventually finding himself living with a family for part of his high school years. Later he secured a scholarship at Marquette University, becoming an all-American player while at college; winning Big East Conference Player of the Year honors during 2022 before being selected 30th overall by Chicago Bulls during 2011 NBA Draft. Drinks Jimmy Butler hopes to capitalize on his NBA playoff heroics by filing to trademark his playoff nickname, "Himmy Buckets," for apparel and beverages such as beer, soda, and bottled water. Josh Gerben first reported Butler's application. It reveals his intention of creating the Himmy Buckets brand which will sell apparel such as coffee cups, tea cups, mugs as well as beverages like beer soda or bottled water under this umbrella brand name. Butler has once again led his eighth-seeded team into the conference finals thanks to his clutch playoff performances this season, taking them all the way there as first player since 1999 from a lower seed team. Many within the league respect him; former Philadelphia 76ers teammates have even taken to tweeting about him with #PlayoffHimmy hashtag. As a child, Butler battled hardships before finding stability with several friends and family members before finding his forever home in Tomball, a small town outside Houston. Butler transformed this hard work into an outstanding high school basketball career as well as receiving a scholarship from Marquette University for four years of collegiate performance that eventually lead to being selected in the NBA draft. He joined the Heat in 2019, drawn to their culture of accountability, hard work, and unselfishness. Since joining, he has become a key component in their unlikely run to the Finals as well as becoming one of the league's premier players. Hisself will likely emerge as one of the largest beneficiaries if His Heat win the championship, thanks to His lucrative Li-Ning deal and potential title victory. But it will take more Himmy Buckets for Himself to achieve this feat. Water Jimmy Butler has long shown an entrepreneurial streak. Already running his coffee brand BIGFACE, Butler may now aim to capitalize on another of his nicknames - according to trademark attorney Josh Gerben he recently filed a 'Himmy Buckets' trademark which, if approved, would enable him to launch clothing, coffee cups and mugs, beer, soda and bottled water with this branding name. "Playoff Himmy Buckets" began after Butler led Miami to an incredible second-round run, knocking off both top seeds Milwaukee Bucks and New York Knicks before going on to face Denver Nuggets in the NBA Finals starting Thursday. Butler is making every effort to stay prepared for one of the toughest tests of his career so far. Last summer he implemented a new workout routine to stay healthy and focused for this series; furthermore he's fully immersed himself in Heat culture, which emphasizes accountability, hard work and unselfishness. Butler has established extensive pregame rituals, which include jumping rope, doing pushups and crunches, practicing his jump shot before each game and focusing on nutrition - specifically getting his body fat down to an ideal level. As Butler continues his run to a championship, he must first establish that his playoff scores are real. It will be intriguing to watch his performance against an Eastern conference team many had predicted would dominate him and the rest of the East in their first Finals appearance. No matter what happens, former Marquette Golden Eagle Butler shows no intent of wasting his postseason success. With an eighth-seeded team defeating three top seeds and earning pride with every victory against three top seeds, Butler certainly earned his chance to show his worth and show it. Butler had similar success during a similar run back in 2022 - if he can pull off another epic postseason run like then it may never be the same for Butler, making a lot of fans excited and optimistic for what might come.