#How Under Armour is Strengthening Its Supply Chain with Shawn Curran

#How Under Armour is Strengthening Its Supply Chain with Shawn Curran


Under Armour, a prominent athletic apparel company, is taking significant strides to fortify its supply chain with the expertise of Shawn Curran. With the aim of enhancing efficiency and optimizing operations, Under Armour recognizes the vital role that a robust supply chain plays in its success. By partnering with Curran, an industry veteran renowned for his supply chain expertise, Under Armour is poised to revolutionize its logistical processes and ensure seamless delivery of its products to customers. Through this strategic collaboration, Under Armour strives to stay ahead of the competition and continue providing athletes with high-quality sportswear that meets their performance needs. The integration of Curran's knowledge and experience is set to propel Under Armour to new heights in the ever-evolving world of athletic apparel.

Exclusive Apparel Partnership

In the world of sports, partnerships play a crucial role in enhancing the overall experience for athletes, teams, and fans alike. As part of its strategy to strengthen its supply chain, Under Armour has entered into an exclusive apparel partnership with Ripken Baseball®. This collaboration brings together two powerhouse brands dedicated to excellence in their respective fields.

Under Armour, known for its high-performance athletic apparel, has become the Official Apparel and Uniform Partner of Ripken Baseball®. This means that 3N2, a world-class team uniform supplier, will provide custom head-to-toe packages to teams associated with Ripken Baseball® across the country.

Building a Winning Team


3N2 takes pride in delivering design-forward and quality-driven uniforms to athletes. By partnering with Ripken Baseball®, they aim to provide teams with top-of-the-line apparel that not only looks great but also enhances performance on the field. From jerseys and pants to accessories, 3N2 covers all the bases when it comes to outfitting teams for success.

Elevating the Game Day Experience


In addition to providing uniforms, Ripken Baseball® has also partnered with AMI Graphics, the Official Signage Provider. AMI Graphics specializes in creating innovative signage solutions that bring brands to life. Their expertise will enhance the game day experience for both players and fans, creating an immersive and engaging atmosphere at Ripken Baseball® events.

Fueling the Players' Passion


Proper hydration is essential for athletes, and Ripken Baseball® recognizes this by partnering with Coca-Cola, the Official Soft Drink. Players and attendees can now enjoy Coca-Cola beverages at all three Ripken Baseball® complexes, making it easier for everyone to stay refreshed and energized throughout the games.

Tracking Performance and Perfecting Swings


Diamond Kinetics, the Official Swing Tracker of Ripken Baseball®, has installed RipCages at each Ripken Baseball® location. These RipCages allow players to track and analyze their swing metrics, helping them fine-tune their technique and improve their performance on the field. Diamond Kinetics' cutting-edge technology empowers athletes to optimize their swings and reach their full potential.

Outfitting Athletes for Success

Dick's Sporting Goods

Preparing for a Ripken Baseball® experience is made easier with the support of Dick's Sporting Goods, the Official Sporting Goods Store. With a wide range of sporting equipment and apparel available, athletes can find everything they need to gear up for their trip to The Ripken Experience®. Dick's Sporting Goods ensures that athletes are equipped with the highest-quality gear to perform their best.

The Perfect Fit for Ripken Baseball®


Recognizing the importance of headwear in the game, Ripken Baseball® has partnered with DOME, the Official Headwear Partner. DOME provides athletes with top-of-the-line hats, ensuring they look stylish while staying protected under the sun. With DOME as their headwear partner, Ripken Baseball® athletes can showcase their style and represent their team with pride.

These exclusive partnerships highlight Under Armour's commitment to strengthening its supply chain and providing athletes with the best possible experience. By collaborating with industry-leading brands like 3N2, AMI Graphics, Coca-Cola, Diamond Kinetics, Dick's Sporting Goods, and DOME, Ripken Baseball® ensures that athletes have access to top-quality apparel, equipment, and amenities. Together, these partnerships contribute to the overall success and growth of Ripken Baseball® as a premier sports organization.

Protect This House Collaboration

The collaboration between Under Armour, Justin Jefferson, and London On Da Track has brought forth a new iteration of the iconic rallying cry, "Protect This House." This partnership aims to showcase the true essence of being an elite athlete in today's game. Let's delve into the details of this exciting collaboration.

Partnership with Justin Jefferson

Nfl Player Catching Football (Photo by John Torcasio)

Under Armour has joined forces with Minnesota superstar wide receiver, Justin Jefferson, to create a powerful representation of athleticism and determination. Jefferson, known for his exceptional skills on the field, embodies the spirit of "Protect This House" through his relentless drive and dedication. Together with Under Armour, he aims to inspire athletes worldwide to give their all and defend their turf.

Justin Jefferson's partnership with Under Armour goes beyond just an endorsement deal. He actively contributes to the design and development process, ensuring that the performance gear meets the needs of athletes at every level. By combining his expertise and experience with Under Armour's commitment to innovation, they create products that empower athletes to perform at their best.

Collaboration with London On Da Track

White Earphones On Black Surface (Photo by Soulful Pizza)

To elevate the impact of this collaboration, Under Armour has enlisted the expertise of legendary record producer, London On Da Track. As a renowned producer in the music industry, London brings his creative flair and passion for excellence to create an unforgettable anthem that resonates with athletes and fans alike. His expertise in blending different sounds and styles perfectly complements the vision of the "Protect This House" collaboration.

London On Da Track's contribution extends beyond the music. He works closely with Under Armour's team to curate unique experiences and activations that celebrate the spirit of athleticism and the culture surrounding it. Together, they aim to create a movement that unites athletes from various sports and backgrounds, fostering a sense of solidarity and empowerment.

Through this collaboration, Under Armour, Justin Jefferson, and London On Da Track aim to redefine what it means to "Protect This House." They strive to inspire athletes to rise above challenges, maintain unwavering focus, and defend their territory with pride.

By combining their respective expertise and passions, this partnership delivers a powerful message of resilience, determination, and the pursuit of greatness. Together, they celebrate the essence of being an elite athlete and encourage athletes worldwide to embrace the same mindset.

Stay tuned for more exciting updates and initiatives from Under Armour as they continue to strengthen their supply chain and empower athletes on their journey to success.

FY2023 Sustainability & Impact Report

The FY2023 Sustainability & Impact Report by Under Armour provides a comprehensive update on the company's progress towards its environmental goals. As part of its commitment to sustainability, Under Armour has set specific targets to reduce its environmental impact and promote a more sustainable supply chain.

Progress Update on Environmental Goals

Under Armour has made significant strides in achieving its environmental goals. The company has implemented various initiatives to minimize its carbon footprint, conserve resources, and promote responsible manufacturing practices. Here are some key highlights from the report:

  • Reducing greenhouse gas emissions: Under Armour is actively working to reduce its greenhouse gas emissions. The company has implemented energy-saving measures across its operations, including its manufacturing facilities, offices, and distribution centers. These efforts have resulted in a significant decrease in carbon emissions.

  • Water conservation: Under Armour recognizes the importance of water conservation and has taken steps to reduce water usage throughout its supply chain. By implementing innovative water-saving technologies and responsible water management practices, the company has achieved substantial reductions in water consumption.

  • Waste management: Under Armour is committed to minimizing waste generation and promoting recycling initiatives. The company has implemented comprehensive waste management programs, including recycling and waste diversion strategies, to effectively manage its waste output. By prioritizing waste reduction and recycling, Under Armour aims to minimize its environmental impact.

  • Sustainable materials: Under Armour is actively exploring and integrating sustainable materials into its products. The company is dedicated to sourcing materials that are environmentally friendly, such as recycled fabrics and bio-based materials. By incorporating sustainable materials into its product lines, Under Armour is working towards a more circular economy.

  • Supply chain transparency: Under Armour recognizes the importance of supply chain transparency and is committed to ensuring ethical and responsible practices throughout its global supply chain. The company collaborates with suppliers to promote fair labor practices, worker safety, and environmental stewardship. Under Armour's supply chain sustainability initiatives aim to create a positive impact on the communities and environments where its products are manufactured.

Under Armour's FY2023 Sustainability & Impact Report demonstrates the company's ongoing commitment to sustainability and its dedication to making a positive environmental impact. By setting ambitious goals and implementing comprehensive strategies, Under Armour is strengthening its supply chain while minimizing its ecological footprint.

Stay tuned for more updates on Under Armour's sustainability initiatives and the positive impact they are making in the industry.

Wooden table with modern netbook and photo camera placed near printed photos with small decorative flowerpots at wall with pictures (Photo by George Milton)

John Varvatos as Chief Design Officer

Under Armour recently made an exciting leadership announcement by appointing John Varvatos as their Chief Design Officer. This strategic move is aimed at further strengthening the brand's position in the market and driving innovation in product design. Let's take a closer look at John Varvatos' role and responsibilities as Chief Design Officer at Under Armour.

Leadership Announcement

Under Armour's decision to bring John Varvatos on board as Chief Design Officer demonstrates their commitment to elevating their design capabilities. With his extensive experience and expertise in the fashion industry, Varvatos is poised to make a significant impact on the brand's aesthetic and product offerings.

As Chief Design Officer, Varvatos will work closely with the design team to shape the direction and vision of Under Armour's products. His creative leadership will be instrumental in capturing the spirit of the brand and delivering innovative designs that resonate with consumers.


  1. Design Strategy: John Varvatos will play a key role in developing and implementing Under Armour's design strategy. He will collaborate with cross-functional teams to align design initiatives with the brand's overall goals and objectives.

  2. Product Development: Varvatos will oversee the entire product development process, from concept creation to final production. He will work closely with designers, engineers, and product managers to ensure that Under Armour's products are not only stylish but also functional and performance-driven.

  3. Aesthetic Direction: As an established fashion designer, Varvatos will bring a fresh perspective and a refined sense of style to Under Armour's product line. He will be responsible for setting the aesthetic direction, which includes selecting materials, colors, and patterns that align with the brand's identity.

  4. Collaborations: Under Armour has a history of successful collaborations with various athletes, celebrities, and artists. With Varvatos onboard, we can expect even more exciting collaborations that push the boundaries of design and creativity. These partnerships will help Under Armour reach new audiences and drive brand recognition.

  5. Brand Image: John Varvatos will work closely with the marketing team to ensure that the brand's image is consistently reflected in all design elements. His expertise in creating compelling visual narratives will contribute to building a strong, cohesive brand identity that resonates with consumers.

By bringing John Varvatos on board as Chief Design Officer, Under Armour is making a bold statement about their commitment to design excellence. With his leadership and expertise, we can anticipate exciting advancements in product design and aesthetics. Stay tuned to see how John Varvatos shapes the future of Under Armour's product lineup.

Crop unrecognizable female designer using tablet and stylus for drawing sketches on wooden table (Photo by Michael Burrows)

Eddie Nketiah Partnership

Under Armour's commitment to strengthening its supply chain extends to forming strategic partnerships with prominent athletes. One such partnership is with Eddie Nketiah, a rising star in the world of football. Joining the ranks of other football athletes such as Trent Alexander-Arnold and Antonio Rüdiger, Nketiah's collaboration with Under Armour further solidifies the brand's presence in the sport.

Opening of Under Armour Brand House

To celebrate this partnership, Under Armour recently opened its newest Brand House on Oxford Street. This location is part of a successful series of store openings, including Westfield Stratford, Battersea Power Station, and Liverpool ONE. The launch event was hosted by TV presenter and Arsenal fan Nicole Holliday, who conducted a Q&A session with Nketiah. The conversation revolved around the challenges faced by professional athletes in London and Nketiah's advice for aspiring athletes.

Pair of White Air Jordan 1's (Photo by JD Danny)

The event resonated strongly with the UA Next Athletes in attendance, inspiring young individuals on their journey to become Premier League footballers. As a Londoner himself, Nketiah's personal experiences and achievements highlighted the brand's commitment to assisting young athletes through the UA Next London program.

Nketiah expressed his excitement about partnering with Under Armour, emphasizing the brand's history of collaborating with exceptional athletes who share a challenger mentality. He commended Under Armour's efforts in helping young athletes reach their peak performance and eagerly pledged his commitment to the partnership.

Full body smiling diverse couple in casual wear with photo camera standing near fence on wooden footbridge in park (Photo by Uriel Mont)

Kara Trent, the Managing Director EMEA at Under Armour, praised Nketiah's determination and strong work ethic, making him an ideal addition to their expanding roster of football athletes. Nketiah's involvement in the UA Next program will undoubtedly make him a positive role model for aspiring athletes, especially those involved in team sports in London.

The design of the Oxford Street Brand House reflects the brand's connection to the city and its athletes. Inspired by the City of London and the iconic London Underground, the store incorporates hand-crafted local tiles in black and white to enhance its aesthetic appeal. Local artist Jim Vision contributed to the authenticity of the Brand House with beautifully hand-painted artwork, featuring Under Armour motifs interwoven with team sports elements.

Store Facade (Photo by Suzy Hazelwood)

Under Armour's commitment to providing innovative performance solutions is evident in the products available at the Oxford Street Brand House. Athletes can explore a range of co-gender train, run, golf, and sportstyle apparel collections, including popular offerings such as UA RUSH™, UA Baselayer, UA Meridian, UA Smartform, and their footwear selection.

Black Asphalt Road Under Bridge (Photo by Moritz Kindler)

By partnering with Eddie Nketiah and opening the impressive Oxford Street Brand House, Under Armour continues to strengthen its supply chain while showcasing its dedication to supporting athletes and providing innovative performance solutions.

Baltimore Ravens Collaboration

The collaboration between Under Armour and the Baltimore Ravens has been a major success, not only in terms of performance on the field but also in terms of strengthening the supply chain. One notable aspect of this collaboration is the development of custom uniforms for girls' flag football teams. This initiative has not only promoted inclusivity but has also given young girls the opportunity to participate in the sport and feel a sense of belonging in the football community.

Custom Uniforms for Girls' Flag Football

Under Armour, in collaboration with the Baltimore Ravens, has taken an important step in recognizing the growing popularity and importance of girls' flag football. By designing custom uniforms specifically tailored for girls, they have addressed the need for proper fitting and comfortable apparel that enhances performance and confidence on the field.

The custom uniforms feature lightweight and breathable fabrics, allowing players to stay cool and comfortable during intense moments of gameplay. The design incorporates vibrant colors and stylish patterns, reflecting the energy and spirit of the game. These uniforms not only meet the functional requirements of the sport but also empower young girls by giving them a sense of identity and pride when representing their team.

Cheering Squad on Football Field (Photo by Ashley Williams)

This initiative by Under Armour and the Baltimore Ravens has garnered positive feedback and support from the community. It signifies a commitment to gender equality and encourages more girls to participate in sports, promoting a healthier and more active lifestyle. Through the collaboration, Under Armour has shown its dedication to providing equal opportunities and resources for athletes of all genders.

In addition to custom uniforms, Under Armour has also contributed to the development of other initiatives focused on promoting girls' flag football. These include organizing training camps, providing coaching clinics, and creating youth leagues, all aimed at nurturing the talent and passion of young female athletes.

The collaboration between Under Armour and the Baltimore Ravens in creating custom uniforms for girls' flag football not only strengthens their supply chain but also sends a powerful message about the importance of inclusivity and equal representation in sports. By providing the necessary resources and support, they are paving the way for a more diverse and competitive future in football.


Under Armour has made significant strides in strengthening its supply chain with the help of Shawn Curran. Through effective management and strategic partnerships, the company has been able to optimize its operations and improve its overall efficiency. This has allowed Under Armour to meet the growing demands of its customers while also reducing costs and increasing profitability. With Curran's expertise and guidance, Under Armour is well-positioned to continue its success and remain a leader in the athletic apparel industry. As the company continues to innovate and adapt to the ever-changing market landscape, its supply chain will play a crucial role in ensuring continued growth and success.

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