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Beyonce has chosen rapper Ice Spice to model her latest Ivy Park collection. The line will be released Thursday, February 9th in Adidas stores and online.
adidas-owned brand has struggled since its relaunch with Beyonce last year, falling short of Wall Street expectations and further hindered by the cancellation of Yeezy deals.
Queen Bey's latest collection, Queen B's label, is set to hit stores this February. Already popular among sportswear and performance enthusiasts alike, this line's ad campaign features an impressive roster of celebs including model Georgia Palmer and rapper Ice Spice. Bey's sequined tops, faux fur jackets and canvas tracksuits boast eye-catching sparkle - and best of all? The collection can be had for just $240 at select Adidas stores and retailers nationwide.
It's not often that a brand releases an exciting new line of clothing and footwear. When Beyonce unveiled her luxurious Ivy Park line in collaboration with Topshop magnate, some might have considered it to be one-off, but the company has since revived the collection with gusto. A few weeks ago, Business of Fashion reported that sales for Ivy Park have not been great recently due to cancellation of Yeezy x Adidas deals following numerous sexual harassment allegations.
Beyonce launched her clothing line House of Dereon with her mother Tina Knowles in 2006, inspired by Agnez Dereon (born Agnes DeRouen; 1909-1984). According to the company statement, this line represented "a trailblazing expression of performance wear".
House of Dereon was an iconic brand among young girls and women for six years, offering a wide selection of casual and formal clothes such as dresses, pants, jackets and tops. When the store finally closed its doors in 2012, House of Dereon left its fans with lasting memories.
Though there were some difficulties along the way, ultimately it proved successful. House of Dereon Home bedding line launched alongside it and was featured in several award shows including Oscars 2009.
In 2011, Beyonce shared with CNN the inspiration for her fashion line came from Destiny's Child fans, who she said often ask about the pieces she wears. She added that she and her mother decided to launch this collection so it would be accessible for all women.
However, Ivy Park has failed to live up to expectations. According to The Wall Street Journal, their collaborative athleisure line earned only 16% of their targeted sales last year. Furthermore, their deal with adidas ends this year, leaving the brand in an uncertain state.
Due to this controversy, Ivy Park has come under heavy criticism in the press. Rumors swirl that almost century-old sports company Adidas may not renew their partnership with Ivy Park, potentially hurting sales for the brand.
On February 9th, adidas and IVY PARK will release a gender-neutral performance apparel collection on their website and select retailers. Featuring sequin jackets, faux fur coats, canvas tracksuits, performance tights and more in an array of colors.
For instance, the brand's iconic TT 2000 silhouette is offered in two new colorways. Other standout items include the Camo Sequin Jacket, Circular Knit Camo Crop and Hidden Pocket Crew Neck Sweatshirt.
After months of speculation, it appears Kanye West and Beyonce have put their feud behind them. On Thursday night, West posted a photo of the three stars cuddling up in a car and labeled it as "famleeeee", officially ending months of tiffs between them.
It was an inspiring sight, and could signal the start of a new era of family unity. The picture was also accompanied by $50 shoes that looked exactly like Yeezys, prompting many questions and comments on social media about whether Beyonce is playing a joke on her husband.
According to a report in the Wall Street Journal, sales for Adidas' Ivy Park line - on which Beyonce collaborates - have declined 50% this year. That figure far below their projections and an indication of trouble for Adidas which cut ties with Kanye West last November after his antisemitic comments surfaced.
Ivy Park began selling clothing in 2016, with Beyonce buying a majority stake that same year. Their initial collection featured running shorts and hoodies priced from $35 to $60.
Ivy Park's latest collection reflects "the strength of nature." Featuring a carefully curated selection of versatile fit pieces, it's the perfect mix of fashion and sportswear that's sure to turn heads. Available online starting February 9 and at select retailers starting February 10, this collection can be found both online and in select retail outlets starting February 10.
Beyonce's collection has created a buzz, as she recruited rapper Ice Spice to model it. Photographed and directed by Sean Paul, Offset and his son Kodi star alongside model Georgia Palmer and gymnast Nia Dennis for the campaign.
Ice Spice, Offset and their crew will all be featured in a promotional video for the new collection, which launches on Ivy Park's website and select retailers on Thursday. The clip showcases vibrant styles inspired by nature and urban living that can be found online and in select retailers.
The BeyHive, the fanbase of pop superstar Beyonce, has a well-deserved reputation for going above and beyond to defend their queen. So it should come as no shock that when someone allegedly made an uncomfortable comment about Beyonce at a Golden State Warriors game 3, her fans were all over it like bees on honey.
In a furious response to the incident, BeyHive fans immediately focused on Nicole Curran - wife of Warriors owner Joe Lacob - for her social media posts and photos showing her leaning across Beyonce's seat. Hardcore Beyhive supporters took offense at what they perceived as an slight.
These Beyhive members are fiercely loyal to the queen, yet can be difficult to manage. They often attack people based on perceived slights such as height or skin color. Despite their devotion, these Beyhive members can be difficult to manage.
Due to this, they're often treated like enemies by the moderators of Beyhive's forum. Unfortunately, since this group is so large, however, moderators rarely step in to regulate chatter.
They instead let enraged members "drag" a detractor around through conversation, which may include providing them with detailed car fax records of the detractor's career to give them all of the information necessary for confrontation. Furthermore, digger bees offer other tactics to suppress their opponents, such as asking them to make a list of their favorite Beyonce songs and posting it online.
Some of these tactics may not be legal or ethical, but they help the BeyHive make its case against critics. One common tactic is "car faxing."
This tactic involves alerting Beyhive members when a news story or article about the artist's upcoming album leaks. As soon as this occurs, the BeyHive sends out a message to its followers asking them to report it.
It may be a simple strategy, but it can be effective. The BeyHive has also employed this tactic in order to combat unauthorized releases of her music.
In 2010, the BeyHive took action against Jay-Z and Beyonce's collaborative Yeezy line by launching an anonymous leak reporting website. Eventually, this turned into a full-scale social media campaign that drew over 1 million angry comments from Beyhive supporters.