2023 BMW 7 Series Vs Mercedes S-Class Vs Audi S8 Ultimate German Luxury

BMW, Audi and Mercedes have long been the undisputed leaders in luxury sedans across Germany. But now they face off against a new challenger: the 2023 BMW 7 Series.

BMW is making a strong statement on the luxury car market with multiple screens in front, back, doors and an optional cinema screen that can descend from the roof. But does it have what it takes to compete against more established rivals?

Exterior

BMW's 7 Series has been a top-tier sedan for more than 45 years, and the 2023 version boasts an array of new features. Additionally, this generation's sleeker and more powerful design also results in better fuel economy.

The interior of the 2023 Mercedes S-Class is truly impressive, featuring plenty of high-quality materials and an appealing layout. The dashboard boasts a large touchscreen that responds to inputs. Furthermore, there's a "Hey Mercedes" feature which uses voice recognition technology for simple commands like changing audio volume or navigation.

Despite its size, the S-Class remains stable in corners and is effortless to park. Its steering is quick and precise, while adaptive air suspension helps it absorb bumps without compromising handling.

The S-Class boasts impressive fuel economy figures for a luxury large car, boasting 20 mpg in the city and 28 mpg on the highway. If you need more power, however, the V12 engine offers 16/25 mpg city/highway efficiency at 25 mpg.

When selecting an exterior color and material, there are plenty of choices to choose from. A bicolor Merino leather-cashmere wool combination is one option. Alternatively, you could go for a crystal headlight package which uses Swarovski crystals on the headlights to give them an upscale appearance.

One of the things we've always admired about the S-Class is its technology. Unlike most rivals, it leads when it comes to advanced driver assistance systems.

In addition to automatic lane changes and automated parking assist, the S-Class can also be equipped with full autonomous mode; however, this feature isn't available in the UK.

The Audi A8 is a premium sports car that delivers luxury and performance in equal measures. Available with coupe or convertible body styles, the A8 is truly luxurious sports car powered by either V6, V8, or V12.

The A8 provides the pinnacle of luxury driving, boasting excellent handling and unflappable suspension. The only drawback is that rear seats may be too small for tall adults if you opt for a convertible model.

Interior

For luxury sedans with ample interior space, refined handling, and high tech capabilities, the 2023 BMW 7 Series, Mercedes S-Class or Audi S8 may be just what you're searching for. Each offers an extensive list of features to make commuting to work or traveling much more pleasant and relaxed.

For 45 years, BMW's flagship sedan, the 7 Series has been an icon of innovation and performance. This latest version boasts more power and loads of new features that demonstrate just how far technology and performance have progressed over time.

Though the BMW 7 Series may not look as sporty or fashionable as some of its rivals, it offers a comfortable ride that easily absorbs road imperfections. Indeed, we were the only tester not to experience any jarring jerkiness while driving Australia's bumpy roads.

Inside the BMW 7 Series, you'll discover a host of luxurious features such as heated and ventilated seats, 22-way power adjustment and an impressive Bang & Olufsen audio system. Furthermore, front seats come equipped with "Hey BMW" voice-control function for changing audio volume or navigation settings.

As for the rest of the cabin, it's a well-built space made with high quality materials. Additionally, it remains remarkably quiet inside even when driving fast.

For the driver, an infotainment display with a large touch screen and vibrant graphics is provided. It responds quickly to user input, while even the rear seat can be equipped with its own touchscreen.

The BMW 7 Series provides ample seating for up to five adults and their luggage in the rear. However, if you require more cargo capacity or want maximum comfort, then Mercedes S-Class may be more suitable.

Finally, the Audi S8 offers more sportiness with its 563 horsepower V8 engine. Not only can its drivetrain deliver thrilling acceleration, but its dynamically responsive suspension and all-wheel steering provide you with a thrilling level of grip.

Performance

The BMW 7 Series, Mercedes S-Class and Audi A8 Ultimate German Luxury are three of the most luxurious cars available today. Each offers luxurious cabins, pampering seating, an array of advanced features and cutting-edge driving assistance systems.

The 2023 Mercedes S-Class is a luxurious sedan that provides top performance and safety. It boasts an array of advanced driver assistance technologies, luxurious materials and several powerful engine choices to choose from.

This sedan excels on the safety front, boasting a comprehensive suite of driver assistance technology and active roll stabilisation to maintain control during corners. Plus, it comes with an extended five-year unlimited kilometre warranty as well as servicing packs available for purchase.

It boasts an extensive list of standard features and an impressive infotainment system with a touchscreen and smartphone-like capabilities. However, its complicated user interface may prove confusing at times; its main control dial feels less tactile than previous models, and sunlight may reflect off the display, making it harder to discern what you're pressing.

Thankfully, the steering wheel controls remain physical buttons and are laid out in a familiar fashion for drivers. Unfortunately, the touchscreen infotainment screen isn't quite as responsive as older iDrive systems and requires multiple touches to access certain functions.

If you're a fan of streaming content, the Theater Screen is perfect for you: it's a 31.3-inch foldable display capable of 8K resolution with Amazon Fire TV streaming software built-in. Plus, you can adjust the sun shades and dim ambient lighting to create an immersive movie theater experience in the back seat.

The 2023 Mercedes S-Class is widely considered as the premier luxury large car on sale. It offers plenty of interior space, composed handling and a refined ride that can smooth out road bumps. While its MSRP may be higher than other competitors' models, you're getting great value when considering all the amenities this vehicle provides.

Technology

Luxury sedans have a few strong contenders left in the field: Mercedes S-Class, Audi A8 and now, BMW 7 Series. These cars are renowned for their luxurious ride, powerful performance and cutting-edge tech that have evolved over time.

The BMW 7 Series is an ideal option if you're searching for a larger sedan with an impressive interior, powerful engines and plug-in hybrid model. Furthermore, its price tag is lower than that of the S-Class, making it more budget friendly if budgeting is an issue.

As you might expect, the 2023 BMW 7 Series boasts a wealth of technology inside. You'll find advanced driver-assistance systems like adaptive cruise control and lane keeping assist as well as a precollision system that automatically raises one side of the car to better distribute force during collisions.

This infotainment system features a large 12.8-inch touchscreen and plenty of smartphone-like capabilities. Furthermore, the enhanced version of MBUX interface includes additional voice commands and facial recognition features for added convenience.

Safety is another essential feature of this sedan's technology, featuring an extensive suite of systems from a rear-view camera to an evasion assistant. Additionally, its front-facing infrared camera can detect pedestrians and other animals.

The 2023 S-Class is a luxurious sedan equipped with the newest safety technology. It boasts adaptive cruise control, lane keeping/change assist, active braking and blind spot monitor. Plus, it has a drowsy driver alert system which uses an infrared camera to sense fatigue levels and detect when you may start falling asleep at the wheel.

The 2023 S-Class is an impressive luxury sedan that offers a smooth and comfortable ride, plus powerful engine options and even a plug-in hybrid model. With an MSRP starting at $22,000 less than its BMW counterpart, the 2023 S-Class may be more budget friendly for some drivers on a tight budget.