How to grow an audience as a pop singer

How to grow an audience as a pop singer

7 strategies for building a dedicated following for your pop music


As a young pop singer just starting out in the music industry, you need all the exposure that you can get. Luckily these days, online tools and platforms can help you build a loyal fanbase and promote your music easily and in no time. 

Because there are so many different demographics on social media i.e. people with unique tastes and interests, you’re bound to find people willing to listen to and buy your music. The only trouble is, you need to use the right marketing strategies to find the right audience. 

If you’re smart about your marketing and if you target your campaign towards people most likely to listen to your music, you’ll see a dramatic shift in the size of your audience in only a matter of weeks. You don’t need fancy marketing firms and record labels to sell your music and grow your audience. Strategic promotional tactics alone can help you grow as a pop singer, and take your career to new heights.

But what are these strategies and how can you implement them? In this blog post, we’ve compiled everything you need to know about promoting your music on online platforms and building an engaging fanbase. 

1. Know who your audience is


Before you kickstart your promotional campaign, it’s very important to know exactly who you’re marketing to. If you’re playing for the wrong crowd, it won’t matter how good your strategies are. They just won’t work. 

So first, you need to know who your target demographic is. In other words, who are the people you’re making music for? The best way to figure this out is to answer a series of questions:

  •  Who is buying your music?
  •  Who is engaging with you the most? This can include fan mail and online  correspondence. 
  •  Where do these people live?
  •  How old are these people? 

Once you’ve gotten the answers you’re looking for, start finding these people online. Market to them specifically. Gear the other strategies in this blog post towards that specific group of people. 

2. Create exciting and engaging album art

As a pop singer, you need to show your followers and fans how eccentric and creative you are. Pop music is all about putting yourself out there in new and exciting ways, and your album art should reflect that. 

Because you’re just starting out, you may not have the budget or the creative expertise to make and post art that really represents your music and allows you to show your audience who you are as an artist. Luckily, there are tons of tools online that can help you create the perfect album art with ease. For instance, PosterMyWall has an amazing album cover maker that you can use to make great art either from scratch or through a template. 


Once you’re happy with the art you’ve created, post it to all your social media pages. This way, when new fans and followers visit your page, they’ll know what to expect from your music. Good album art will entice them to check out your work and engage with it further. 

3. Put up covers of famous pop songs on YouTube

A lot of great pop artists started out posting covers of other famous artists on YouTube. For instance, Justin Bieber posted videos of himself playing the guitar and singing iconic songs. So did Shawn Mendes. Troye Sivan was a YouTuber who built his audience primarily through song covers. 

The logic behind this strategy is simple. People will be more likely to search for famous pop songs on YouTube. And in doing so, they’ll likely stumble across your cover of the song. If they like what they hear, they’ll subscribe to your channel and you’ll gain a listener who may be open to checking out your own original work. 

Figure out what songs get played on the radio most often or make it to the charts. Then, record one cover a week and show people the range of your voice. You don’t even need to be in a professional recording studio with fancy equipment to record these covers. All you’ll really need is a microphone and maybe an instrument or two. 

4. Sing with fans and other musicians on TikTok


Fans love it when their favorite artists actively try to engage with them. The more you interact with your fans, the more loyal they’ll be to you. This way, you’ll be able to create a cult following, which will help you promote your music in new and diverse circles. 

As a pop singer, you’ll likely attract a younger crowd to your music. And this crowd predominantly hangs out on TikTok. According to one study, 60% of TikTok users are between the ages of 16 and 24. This means that TikTok should be a big part of your music marketing. 

The most unique way to build engagement and grow your audience on TikTok is to collaborate with your fans. TikTok has a duet feature that allows you to split your screen with another person and sing parts of the same song with them. If your duet is especially good, it will gain traction on the app which will help your music reach new people. 

You can even expand on this strategy by performing duets with other up-and-coming artists like yourself. Sing each other’s songs and interact with each other’s fans in the comments. This act is mutually beneficial because it will introduce you to their fans and vice versa. 

5. Let your fans into your world on Instagram

Instagram is a great place to build a brand and a lifestyle, and then show it to your followers. Remember that being a pop singer is more than just about the music. You need to make fans believe that they know you so that they can connect with you on a personal level. All the great musicians let their fans into their lives in some way or another, whether it’s through sharing life experiences, relationship drama, or career highs and lows. 

So use Instagram tools to showcase what your own life is like. If fans feel like they know you, they’ll connect more strongly with your music. 


  Here are some things you can try:

   1.Use Instagram reels to show behind-the-scenes footage of you during recording sessions           and live shows.

   2.Share stories of you hanging out with your friends

   3.Do Q&A sessions and invite fans to ask you some grueling questions that you can answer          on your story.

   4.Share tons of photos and videos of you on vacation, relaxing with your pets, and other              significant or casual aspects of your life.

6. Send your music to music blogs

 Believe it or not, music blogs online tend to have huge, dedicated followings. Their readers pay attention to what’s being recommended, and what’s being branded as a skip. So leverage this opportunity to reach out to new people and gain new fans.

Make a list of music blogs that have good followings and that have reviewed pop music in the past. Then, reach out to the blogs via email. Send them links to your music and let them know that you’d love for them to have a listen and review it on their blog. 

Once you get a favorable review, post it on your social media pages. Repost some of your older music and cover art so that the new people who have come from the blog to check out your music can listen to your older work as well. 

7. Create your own website


Promoting your music on social media is great, but you need a one-stop shop for everything related to your music, be it contact information, photos and videos from your shows, merchandise, or links to your streaming site pages. Your website will act as the place all your fans can come to and engage with you and each other. 


You can also streamline your brand through your website. Use colors, fonts, and landing page designs that match your vibe. Give visitors a taste of what to expect from your music as soon as they visit your site. 

If you’re not sure how to get started with creating a website, don’t worry. There are a lot of platforms online that give you a template for creating your own website, for instance, Wix. All you have to do is fill in your information and launch. 

Final thoughts


Building a loyal fanbase is all about the right kind of engagement on the right online platforms. With the strategies mentioned in this blog post, you’ll be able to reach out to new fans and create a deeper and more meaningful connection with the fans that you already have. 

The most important thing to remember is to remain consistent with your marketing. Don’t disappear on your fans, keep them updated on your progress and your career, and thank them at every opportunity for the success that you’ve had. Make them feel like they’re important and let them know how grateful you are for their support. 

If you do all this efficiently, pretty soon, you’ll be able to grow a big following and take your pop career to the next level. 


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