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Madison Reed

Madison Reed

Madison Reed

Madison Reed

At Madison Reed, we believe that if you shouldn’t have to walk out into a beauty aisle to find answers to your skincare questions, then neither should you have to go online to find someone to answer those questions.

Medison

Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.

Madison Reed experienced 130% growth in gross sales in 2020. According to a report by McKinsey, Covid-19 shut down up to 30% of the beauty industry last year due to closures of salons, factories and stores. While many CEOs resorted to layoffs, furloughs and cost-cuts, Errett took a different path to keep more than 200 in-store colorists employed. (Source: www.forbes.com)

Reed

“We grew enormously, proving that our omnichannel strategy is viable,” says Amy Errett, founder and CEO of Madison Reed. As Forbes reported in July, at the time, Errett projected revenue to surpass $100 million in 2020. But by the end of the year, she says the company “exceeded that goal by 10%, and we’ll do a lot more than that this year.”

Madison Reed experienced 130% growth in gross sales in 2020. According to a report by McKinsey, Covid-19 shut down up to 30% of the beauty industry last year due to closures of salons, factories and stores. While many CEOs resorted to layoffs, furloughs and cost-cuts, Errett took a different path to keep more than 200 in-store colorists employed. (Source: www.forbes.com)

Care

Developer of professional hair coloring, styling, and care products intended to make luxurious, at-home hair colors with harsh-free ingredients. The company's products are prepared with a special coloring formulation that is free of ammonia, parabens, resorcinol, PPD, phthalates, and gluten but does contain valuable nutrients such as keratin, argan oil, and ginseng root extract all of which can be ordered online via their mobile application, enabling users to customize potential hair care products to their individual needs and get suggestions about optimal hair care products.

I’ve never highlighted my hair, but I’ve considered it more times than I care to admit to any hairdresser who has ever brushed through mine, as (Source: www.refinery29.com)

Home

With salons shuttered for months, the home hair care industry exploded since the pandemic, during the height of which Pinterest reported a 417% spike in searches about hair care, and more specifically, a 156% jump in how to strip hair color naturally.

“One of the reasons for Madison Reed’s success is its consumer engagement and its rapid innovation to meet consumer needs,” says Andrew McDougall, hair care analyst at research firm Mintel. As Forbes reported, the company launched its “Hair Color House Parties” series on Facebook live to teach consumers how to dye at home during the pandemic. It also moved into male hair coloring with “Madison Reed Mr.,” which has raked in roughly $2 million in less than a year. (Source: www.forbes.com)

 

 

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