A 90s hip hop fashion

A 90s hip hop fashion

90s hip hop fashion


This article will provide an overview on the history and impact of hip-hop fashion. It will discuss the key moments and developments that have made hip-hop fashion popular in recent years and will conclude with an overview of some notable fashion trends.


As the music spread, so did rappers’ styles, and the fashion industry wanted in on the look, if not the culture. “We would go out and we would go and buy other designers. And a lot of those designers were taking our money saying we don’t like you. We don’t like hip-hop kids. We don’t like African-Americans,” says John. He responded by creating his own label, FUBU, an acronym for For Us By Us. Karl Kani, April Walker, Carl Johns, and Sean Combs similarly aimed to take ownership of the look, and preserve its authenticity and roots. (

Brands like Rocawear, Sean John, Phat Farm, and Baby Phat stood upon the foundations laid by designers like Dapper Dan and Willi Smith. Now, those brands are inspiring a new generation of designers—Pyer Moss’s Kerby Jean-Raymond has collaborated with Cross Colors, for example. Similarly the styles of 1990s hip-hop stars continue to influence fashion. “The distressed denim we see now in every store can be traced back directly to Salt-N-Pepa,” says Bowles. “And you don’t get the athleisure wear we see today without the streetwear of the ’90s. Even Dapper Dan himself is back. Since 2017, the couturier has partnered with Gucci for a new collection based on looks he designed in the ’80s and ’90s.” (Source: www.vogue.com)


Way back in the late 80s and 90s, crop tops were a fashion staple. Again, they have become the wardrobe staple of the 21st century. The midribs barring tops have become an essential wardrobe styling costume. Not only the actresses but also the bloggers and college-going girls at large can be seen flaunting their mini skirts, pants and denim with crop tops. You can style crop tops with long cape jackets as well. Tie a belt around your waist to accentuate your look.

Plus, there’s a celebratory aspect to looking good, one that mirrors hip-hop’s ability to find a thread of joyful rebellion embedded in life in disenfranchisement. “Having great fashion was a way to express yourself and to show off,” says Elena Romero, an adjunct assistant professor at the City College of New York and the author of “Free Stylin’: How Hip Hop Changed the Fashion Industry,” adding there was a deeper hidden message. “Fashion was a way to showcase your aspirations or your abilities to make it or make it out.” (Source: www.latimes.com)


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