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A popular snack food found in the US, Canada, UK, Ireland, Belgium, France, Australia, Malta, Cyprus, Algeria, Spain, Algeria, Cyprus, Malta, Belgium, Australia, Spain, France, Malta, Algeria, Cyprus, Malta, Australia, Algeria, Belgium, France, Spain, Malta, Cyprus, Algeria, Australia, Malta, Belgium, France, Spain, Malta, Algeria, Malta, Australia, Malta, Cyprus, France, Spain, Malta, Algeria, Malta, Australia
From 1993 to 2000, advertising for the product included commercials that featured professional wrestler "Macho Man" Randy Savage, who served as spokesperson. Each commercial would close with Savage bellowing "Need a little excitement? Snap into a Slim Jim!" Other notable spokespersons have included rapper Vanilla Ice and wrestlers The Ultimate Warrior, Bam Bam Bigelow, Kevin Nash, and Edge.
Hal Rosen then suggested using WWF wrestlers, and The Ultimate Warrior was selected for the kickoff spot. In addition to a TV spot, the Ultimate Warrior also recorded several radio commercials for Slim Jim in 1991. (Source: en.wikipedia.org)The advertising campaign was developed at North Castle Partners in Greenwich, Connecticut, by Tom Leland and Roger Martensen, under the creative direction of Hal Rosen. The "Snap Into A Slim Jim" concept was originally intended for comedian Sam Kinison, but he declined. (Source:en.wikipedia.org))
A subsequent campaign featured Slim Jim Guy (played by actor Demetri Goritsas
Slim Jim advertisements were also heavily featured on MTV, ESPN, WWF, WCW, and Disney Channel. Slim Jim was one of the earliest sponsors of the ASA Pro Tour (the aggressive inline skating tour) from 1997 - 2000. a human personification of a Slim Jim who would wreak havoc on the digestive system of anyone who ate it and used the slogan "Eat me!" These ads personified the irreverent personality of the brand and were also from North Castle Partners. (Source:n.wikipedia.org)))
In 2008, Slim Jim launched the website "SpicySide.com", encouraging consumers to get in touch with their "Spicy Side" by creating an avatar and fighting their friends in an online landscape called Spicy Town. Slim Jim also partnered with a well known Machinima artist Myndflame to develop a World of Warcraft parody.
They note that although ConAgra refers to Slim Jim as a "meat stick", it resembles a fermented sausage, such as salami or pepperoni, which uses bacteria and sugar to produce lactic acid, lowering the pH of the sausage to around 5.0 and firming up the meat.
"Slim Jim Monster Smoked Snacks, Original, 1.94-Ounce Sticks (Pack of 18) by Slim Jim". Amazon.com. Retrieved December 1, 2016.
A fourth person has died from injuries suffered in a natural-gas explosion that tore through a North Carolina Slim Jim plant five months ago, a hospital spokesman said yesterday. Curtis Ray Poppe, 55, worked for Energy Systems Analysts Inc., and hired to install a water heater at the plant, died Thursday at the North Carolina Jaycee Burn Center in Chapel Hill, spokesman Tom Hughes said.Staff, JournalNow. "4th victim of blast at Slim Jim plant dies". Winston-Salem Journal. Retrieved 2021-05-21. (Source:n.wikipedia.org)))