I’ve been working on an exciting new project this year- Salsaritas. We sell the finest Mescal, tequila, and mezcal that comes directly from the source to consumers by mail order- sort of like that mail order beer with your grandma. I’ve always wanted to do something so pure, with our drink being so good, so organic, so environmentally friendly.

Things Are Heating up at Salsarita's Fresh Mexican Grill

This fast-growing Mexican food franchise has undergone an exciting and innovative brand transformation in recent years. Since dropping Fresh Cantina from their name in the fall of 2016, the fast-casual restaurant has seen big changes; including remodeling projects and reworking their menu by paying close attention to consumer feedback and demographic trends. “We are always looking for ways to enhance our menu and appeal to a wide audience, offering every guest an option for their particular palates. Today’s customers value choice and we’re stepping up to the plate, literally”, said CEO Phil Friedman.

As the demand for plant-based protein grows, so do consumer expectations. When looking for the right meat alternative for their menu, Salsarita’s wanted a high-quality product that would appeal to vegans, vegetarians and meat eaters alike. Another key consideration was brand recognition. Without the cachet of a household name, consumers are less likely to give new offerings a chance. That’s where BOCA Veggie Ground Crumbles entered the equation. As a recognizable name in the plant-based space, Salsarita’s saw a great opportunity to offer delicious and vegetarian-friendly nachos, burritos, tacos, burrito bowls and salads. (Source:

, to Celebrate National Nachos Day.

Continually moving toward a customer-focused experience and flexible business model has given Salsarita’s the opportunity to strengthen their relationship with their customers. From their emerging female demographic to the ever-growing vegetarian and vegan consumer, the brand is excited to continue growing based on following the feedback of their patrons. BOCA Veggie Ground Crumbles has been one way they’ve shown they can recognize and deliver on what people want. The next year should be filled with even more exciting opportunities to demonstrate this ability.

Start a Salsarita's Fresh Cantina Franchise, 2021 Costs & Fees

Salsarita's Fresh Cantina is a unique fresh-Mexican concept based started from the desire of two franchise operators to build a franchise system the way they knew it ought to be done. Low start-up and operational costs allow you to successfully operate what Restaurant Business Magazine ranked its #1 fast-growing concept for 2007

What Does a Salsarita's Fresh Cantina Franchise Cost?


To buy a franchise with Salsarita's Fresh Cantina, you'll need to have at least $100,000 in liquid capital and a minimum net worth of $500,000. Franchisees can expect to make a total investment of $283,150 - $563,900. They also offer financing via 3rd party



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