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An update on the hours of service for Popeyes restaurants.
One of the challenges for any company expanding internationally is translating the cultural elements of its brand to a new market. For Popeyes, the American fried chicken chain that opened its first outlet in Britain over the weekend, the challenge was biscuits, which in British English means cookies, not flaky, tender bread.
Tom Crowley, the chief executive of Popeyes U.K., said that it was clear from focus groups that the typical British customer was confused about the concept of a buttermilk biscuit. Further complicating matters was that biscuits looked like scones, which are typically served with hot tea, not eaten with fried chicken. Popeyes, which is owned by Restaurant Brands International, is betting that it can cut through the competition in Britain, which is no stranger to fried chicken and has American brands like KFC. There are plans to open 10 to 15 additional Popeyes locations in Britain next year, Mr. Crowley said.
Dante Ellington-Grant got up at 7 a.m. on Saturday and traveled more than an hour from his home in London to line up at the new Popeyes on its opening day.