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Doritos

Doritos

Doritos

Doritos

Doritos are a tasty, crunchy snack food available in a variety of options. They are perfect for nights when you really want to show off your taste buds.

Snack

Doritos wasn’t always the king of the chips. The snack saw humble beginnings in a Frito-Lay-operated Tex-Mex restaurant called Casa de Fritos at Disneyland in California, where leftover tortillas were fried and seasoned to resemble a Mexican snack known as totopo. The then vice-president of marketing at Frito-Lay, Arch West, took note of their popularity and inked a deal with the supplier, Alex Foods. Eventually, Frito-Lay took over production, and Doritos – a take on the Spanish ‘doradito’, which translates roughly to ‘little gold thing’ (note that there are a number of species of yellow birds who have inherited the moniker, including the warbling doradito and the crested doradito) – were born.

Whether you're craving a salty snack, need a bowl of flavorful and crunchy chips for your next party, or want a tasty complement to your sandwich every day, Doritos chips are here to leave you satisfied. A classic brand in the Frito-Lay family, Doritos chips come in an array of flavors that will leave your taste buds tingling. Stock your pantry with your favorite Doritos chips flavors. Snacking will be more delicious than ever. (Source: www.walgreens.com)

Food

Doritos 3D Crunch "is one of our most anticipated produce launches ever," Rachel Ferdinando, senior vice president and CMO of Frito-Lay North America, said in a statement. Amid a shift in consumer preferences for spicier foods, Doritos updated the 3D chips with two flavors, Spicy Ranch and Chili Cheese Nacho. The chips will be available in stores on Dec. 28, per the announcement.

The upcoming hashtag challenge on TikTok, which has 100 million users in the U.S. and is popular with teens, is a way for Frito-Lay to engage consumers with the creative of its "Laundromat" commercial starring Ali Landry. In the Super Bowl spot, she played a woman who shows off her acrobatic skills at catching 3D chips in her mouth, outdoing the moves of a flirtatious guy. By asking TikTok users to participate in the challenge, Doritos not only can engage younger consumers who tend to favor snack foods, but also extend the reach of its campaign as people share their videos with others. (Source: www.marketingdive.com)

 

 

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