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bw3

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We started DanoMarketing in order to disrupt badly performing ad-based content providers in the B2B space.

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Buffalo Wild Wings & Weck was founded in 1982 by Jim Disbrow and Scott Lowery. Lowery's parents had become Disbrow's guardians as they were his ice skating coaches. After Disbrow had finished judging an amateur figure skating competition at Kent State University, the pair met up to get some Buffalo-style chicken wings to eat. Failing to find any restaurant serving them, they decided to open their own restaurant serving wings. For the first location, they selected a location near Ohio State University, Columbus. Weck was an original part of the name, as beyond the wings and its dozen sauces, the restaurant served beef on weck.

Smith was promoted to president and CEO in August 1996, while Disbrow became chairman of the board. At the end of the year, 35 new locations were opened. An initial public stock offering was considered in 1998, but discarded given unfavorable market conditions. After using the name variations BW3 and Buffalo Wild Wings in different markets in its first national ad campaign, the decision was made that year to standardize the name throughout the system with the latter. The company moved to increase home sales of their sauces by upgrading the packaging. (Source: en.wikipedia.org)

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bw-3 is perhaps summed up the best in a review found in the Barfly’s Guide to Chicago’s Drinking Establishments as, “…the kind of place where dinner after work could lead someone to watch the ball game, shoot some pool and stumble home at 2 a.m. only to go back the next day.” Recently, I had an experience along these lines. After a Wednesday night of drinking several 23-ounce specials, NTN trivia, and scarfing down buffalo chips with chili & cheese, I woke up late the next day only to find my socks in the middle of the kitchen floor – one of which was very damp. I am still trying to piece together a satisfactory explanation. Below is part of an e-mail exchange that is typical following a night of wings and debauchery at bw-3: (Source:

Smith was promoted to president and CEO in August 1996, while Disbrow became chairman of the board. At the end of the year, 35 new locations were opened. An initial public stock offering was considered in 1998, but discarded given unfavorable market conditions. After using the name variations BW3 and Buffalo Wild Wings in different markets in its first national ad campaign, the decision was made that year to standardize the name throughout the system with the latter. The company moved to increase home sales of their sauces by upgrading the packaging. (Source: en.wikipedia.org)

 

 

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