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FutureStarrA Sonnys Bbq
The food at Sonnys is so awesome that after one taste of their brisket, you'll be surprised at the things you've been missing!
Push developed a contemporary interpretation of the iconic Pitmaster to showcase their, and the brand’s, mastery of the art of BBQ. And with new visions for everything from menus to uniforms to entire restaurants to a complete re-brand of all marketing materials, we affected every team member and consumer touchpoint from back-of-house to front. (Source:
At the center of any Pitmaster’s universe is the smoker. Older restaurants had the smoker out back, hidden away. For all remodels and new restaurants, we brought the smoker to the forefront, giving Sonny’s instant credibility for authentic BBQ that guests can smell and see being smoked, chopped, sliced and pulled. (Source: www.pushhere.com)
BBQ fans are eager to learn all they can about the latest BBQ news, recipes and competitions. That’s why Sonny’s created its own national invitational contest—Smokin’ Showdown. While the event is held in Florida, we use social media to connect with fans all over the country with real-time marketing supported by video, photography, community engagement, Facebook Live and other social platforms.
Borrowing from the concept of Random Acts of Kindness, Sonny’s BBQ developed Random Acts of BBQ. This outreach program allows Sonny’s team members and guests to nominate unsung community heroes who selflessly make the world a better place. We activate this cause through social media and document its impact using our content studio to capture the events and the effect they have on people. (Source: www.pushhere.com)