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The Korea fried chicken franchise currently operates in 21 states in the U.S. and 8 countries internationally.The introduction comes not only with the new concept but with a special deal as, every Sunday this month all customers will receive a free sandwich. Dubbed “Bonchonse,” the name comes from the Korean word for “Sunday”.The Korea-born fried chicken chain Bonchon is aiming to turn the Korean dish into an American obsession.The Korea fried chicken franchise currently operates in 21 states in the U.S. and 8 countries internationally. Bonchon is a Korean fried chicken restaurant company headquartered in South Korea.Bonchon, which translates from Korean as “My Hometown,” has over the past year begun to offer a fast-casual version of the traditionally casual-dining fried chicken restaurant and plans to introduce a delivery-carry-out version later this year.
"Bonchon has put an aggressive growth plan in place these past few years which includes our new fast casual model," Greg Buchanan, SVP of Development, said in a company press release. "Franchise partners see the efficiency and profitability in this concept, and we are experiencing growing popularity in the model as 72% of the restaurants opening this year will be fast casual." (Source:
www.fastcasual.com)"I was introduced to Bonchon when visiting family in New Jersey and was immediately interested. Bonchon's corporate team has a proven track record with in-depth training programs and support systems in addition to marketing and advertising programs, but ultimately It was the food. It's just so delicious," Max Liu, Oho franchisee, said in the release. "We know Cincinnati will love it." (Source:
The company cites technology and operations improvements as the drivers behind its strong performance. Those updates include a standardized point-of-sale system, the launch of online ordering, partnerships with third-party delivery companies and delivery integration through its proprietary online ordering channels facilitated through DoorDash Drive.
The chain has implemented operational measures to support the 23 openings this year with the debut of the fast casual restaurant model, a standardized POS system, launch of online ordering and delivery integration through their proprietary online ordering channels in partnership with DoorDash Drive. (Source: www.fastcasual.com)