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Jordan 4 fire red stockx

Jordan 4 fire red stockx

Jordan 4 fire red

Lacing up the Air Jordan IV Fire Red to start the season, MJ’s new game shoe was a blazing revamp of the Bred IVs he wore in the playoffs. Drawn over a year earlier by Tinker Hatfield, following the otherworldly success of the AJIII, the IV maintained the ¾ cut and visible Air cushioning of its predecessor. Enhanced flexibility in the forefoot catered to MJ’s quick moves, while plastic-winged support provided customizable lockdown for the lacing. The upper was altered by adding breathable, exposed mesh on the paneling and tongue vamp. He did it all in the Fire Red IVs. MJ wore the heated take on the winged silhouette from the explosive season opener against Cleveland all the way through the NBA All-Star break in Miami. Prior to debuting the Fire Red IVs against Cleveland, the Air Jordan IV was already a pivotal pair in Air Jordan history. The silhouette was the first global market release for MJ and made a memorable appearance on the big screen.

The silhouette had a massive moment in pop culture too thanks to Spike Lee, who featured the sneaker in his movie Do The Right Thing. We also saw multiple adverts released to amp up the hype around the AJ4. Jordan was filmed playing a bunch of kids at basketball on a graffiti-covered court. This advertising campaign gave the Jordan 4 an urban feel and transitioned the sneaker from simply a sportswear silhouette to an everyday shoe. Now legendary posters of that Jordan campaign are some of the best Nike and Jordan have ever produced. This helped put the shoe on the map as one of Jordan’s greatest ever sneakers.

AIR JORDAN

Don’t get us wrong many of the details did reflect the OG; the tongue had the iconic flight Jumpman logo that would only ever feature on the Air Jordan 4. The colourway was virtually exact, premium white leathers set against blacks and reds just like back in ’89. As with the Blackmon version from 2006 though, the heel saw the dreaded Jumpman logo feature instead of Nike Air. The reason sneakerheads and collectors don’t rate the Jumpman logo on the heel is somewhat unclear. Is it because it makes them feel less authentic as a retro? Possibly. All we know is that this one slip up from Jordan Brand stopped this version of the Fire Red being as desirable as it could’ve been.

In the sneaker industry, it is easy to be overshadowed as a Jordan silhouette. This is due to the monumental success of the Air Jordan 1. Somehow though, the Air Jordan 4 holds as much significance and relevance within the industry some thirty-plus years later. The shoe finally seems to be getting the respect it deserves. From the high calibre collabs we have seen to the fact the retros now mirror the OG silhouettes we have loved for years. Do not be surprised if you start to see the Air Jordan 4’s popularity sky-rocket to the dizzying heights of the AJ1. It is long overdue.

Within its 31 years of existence, one of the most popular and sought-after colourways the AJ4 has unveiled is this “Fire Red” we can see here. True to its name, this Jordan definitely doesn’t skimp on red detailing, but keeps it clean with a white upper and lace unit. This bright red can be found across the rubber midsole, iconic Michael Jordan ‘Jumpman’ logo on the tongue and inside the sneaker around the ankle cushioning. Finishing up this Air Jordan 4 is the red Nike Air branding on the rear atop the black rubber panelling that extends further up the ankle than the sneaker’s body. (Source: thesolewomens.co.uk)

 

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