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FutureStarrLilly Pulitzer What a small print dress can d
o! As small as a thumb, large enough to be a label, and with a big statement.
Pulitzer's vibrant, brilliantly-patterned clothing started to pick up steam, popping up in stores far from the South and earning fans in Nantucket, Newport, and sunny California. Pulitzer's clothing line got a big boost, though, thanks to a very fashionable fan—Jackie Kennedy. The first lady was photographed wearing one of Pulitzer's polka-dot shift dresses during a trip to Capri, Italy in 1962. As Pulitzer herself said, according to T&C, the business "took off like a zingo," after that.
This photo shows Pulitzer inside her first store in 1962. The store was located off Via Mizner, a series of winding pedestrian walkways in downtown Palm Beach created in 1923 by architect Addison Mizner and meant to evoke a European village. Though the Lilly Pulitzer store is no longer there, shops—both vintage and modern—that sell the brand are everywhere you look. (Source: www.cntraveler.com)
Lilly and husband Herbert Pulitzer settled in Palm Beach, Florida, shortly after their marriage. They owned several Florida orange groves and, with produce from these, she opened a fruit juice stand on Via Mizner in Palm Beach. While working at the stand, Pulitzer found that squeezing juice made a mess of her clothes. Seeking to camouflage the juice stains, Lilly asked her dressmaker to design a dress that would camouflage the stains. She discovered that customers loved her dress, so she produced more to sell at her juice stand. Eventually, she was selling more dresses than juice, and decided to focus on designing and selling what had become known as her "Lillys".
Lilly Pulitzer speaks to generations of rule-breaking sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company's effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter's produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer's business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly's juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her "Lillys." Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio. (Source: www.zappos.com)