Light in a box

Light in a box

Light in a box

LightInTheBox was founded in June 2007 by Quji (Alan) Guo, Xin (Kevin) Wen, Liang Zhang, Jun Liu and Chit Jeremy Chau. The company operated as Light In The Box Limited until March 2008, when it was restructured and incorporated as LightInTheBox Holding Co., Ltd., acting as the ultimate holding company.^ PandoDaily. (2013, July 23). LightInTheBox Celebrates Initial Public Offering and First Day of Trading on the New York Stock Exchange. Retrieved from http://pandodaily.com/2012/07/23/out-of-the-box-a-chinese-ecommerce-company-updates-fords-factory-model.


Oh my gosh! This is absolutely brilliant. I had to order the next size up in a dress I bought from light in the box as I wanted to wear it at Christmas. Only ordered it a week or so ago and it arrived today, coming to New Zealand, with time to spare. The dress is beautiful. Exactly as the picture shows. The material is lovely and soft and will look fantastic as either casual or smart wear. I have purchased a few things off this site and have my eye on a few more. What is a light box? A photo lightbox (also known as a white box or light tent) is an empty box with translucent white sides and a smooth, white backdrop. Put your product in it, take a picture, and you get a professional product photo with good lighting, no shadows, and a plain background. DIY light boxes are easy to make yourself with a few simple tools.

Cut the poster board to the width of the box. Make sure the poster board is long enough so that it extends out of the box. Tape the top of the poster board to the top of the back of the box, then let it drape down and out of the box to create an “infinity” white background without corners. You can tape the bottom of the poster board to the bottom of the box so it doesn’t curl upwards.It’s sleekly portable in a heavy-duty, double-wheeled canvas bag that rolls easily over every surface. Set-up is a breeze – with no tools required – which means less stress for you and your team. And when you need to make an even bolder statement, you can connect several Mobile Light Boxes together to create bigger stands or structures. (Source: www.mobilelightbox.eu)


They should instantly know what the purpose of your product is, whether it appeals to them visually, and whether they’d consider purchasing it. Nowadays, you don’t need professional equipment in order to take great product photos. All you need is a camera or a smartphone with a decent camera. For lighting, just use natural light (e.g. from a window), or use photo lamps in combination with a soft box. You can often rent these quite cheaply. Use a seamless backdrop for a neutral background.

A light box evenly distributes light so that your product photography has soft lighting. A seamless backdrop made of white poster board creates a neutral background, while the light falls through the white tissue paper or fabric sides. If you photograph the object from the front (without flash!), you’ll get a neutrally lit product image. (Source: www.jimdo.com)


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