The content marketing playbook is outdated.


Exclusives have been quoted by Good Morning America, Watch What Happens Live with Andy Cohen, The New York Times, BET Style, MTV News, and the "Page Six" column of the New York Post, and by radio personalities including Wendy Williams, Howard Stern, and Tom Joyner. Media Take Out has broken several stories, including Kim Kardashian's first pregnancy, Remy Ma's criminal charges and Michael Jordan's divorce. (Source:

After a career in corporate law, founder Fred Mwanguguhanga (mah-WON-gah-goo-HOON-gah) switched gears to the internet age and started an online laundry business. This taught the budding entrepreneur about the online advertising industry and laid the foundation for his next act. Once he sold the laundry business, Mwanguguhanga got into blogging about celebrity news and gossip; a few months after the website’s inception, MediaTakeOut.com blew up. (Source: gettingpeopleright.com)


If you want to know how a surreal kernel of innuendo can travel from the floor of an NBA game to the front page of the New York Daily News and beyond, all without a single person actually knowing what it means, or whether it’s even true, consider the tale of Carmelo Anthony’s wife La La, Kevin Garnett, the apparently erotic flavor of Honey Nut Cheerios, and the vast, confusing world of black Internet gossip.

Maybe you follow the NBA, or the New York tabloids; maybe you don’t. So here’s some context. In January, in the middle of a contentious Knicks-Celtics game, Anthony basically went berserk on Garnett. Garnett had said something to him on the floor, though the particulars were not initially clear. Whatever it was led Anthony to attempt a siege of the Celtics team bus after the game. It took five cops, an entire contingent of Madison Square Garden security, and Knicks head coach Mike Woodson to get Melo to stand down. (Source:



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